Toronto SEO Expert Rob Campbell Bends Light

Working Stiff by Joseph Medina, Hawaii

Raison D’être SEO: Focusing a Website’s Reason for Being

By Rob Campbell | July 15, 2018

Raison Detre is a word I use a lot.  My business proposals and reports frequently employ the French words and the idea that every website should have a clear reason-for-being.  Raison detre is a website’s “reason to be“, and so Raison detre SEO is a one or two word combination that efficiently sums up a…

dream sequences signal lazy writers

Dream Sequences Are Made By Lazy TV Writers Telling Weak Stories

By Rob Campbell | March 28, 2018

Readers, let me rant about television writers who employ dream sequences.  This device is overused and pretentious.  The ‘reveal’ that the sequence was ‘just a dream’ often lifts the viewer from the story, whereupon they are forced to think about the writing and the writers.  Its my personal belief that most viewers despise the writers…

rob at cube school

Why is Blogging Good for SEO?

By Smojoe | March 24, 2018

Blogging is here to stay. Businesses with active blogs are much healthier and have more presence on the web than portals without a publishing mouthpiece. But why exactly is this true? SMOJoe Swears Blogging is still the Life Blood of Business Marketing When I get called to look at a website that has fallen behind,…


Summer Fun Marketing 2017 Miss World Canada

By Rob Campbell | September 2, 2017

In the summer of 2017, SMOJoe SEO worked for three weeks straight setting up sponsors and making memories to be forever immortalized as part of the 2017 Search for Miss World Canada.    We were hired to find sponsors and make the site more powerful so it would be indexed on pg1 of for…

Rob Campbell SMOJoe at Tweetsteria with Alex from Cages Steakhouse in Streetsville

Tweetsteria – Making Trivia for Singles Tell Stories for Sponsors

By Rob Campbell | June 1, 2017

Tweetsteria is a new singles event for frisky people with quick fingers and fast devices. Played live in fashionable restaurants and clubs the competition forms singles into couples who collude to win cash. In this blog post I muse on how we can make Tweetsteria’s trivia tell better brand stories. What is Tweetsteria? Where did…

Torontonicity logo

Torontonicity, Lori Bosworth’s Increasingly Popular Toronto Lifestyle Magazine

By Rob Campbell | February 22, 2017

There’s something strangely disarming about Torontonicty, a Toronto lifestyle magazine with an eye on small business which showcases kid friendly activities and community events. Like a good neighbour, the magazine seeks to help residents connect with the best of city living. Torontonicity blogs daily about events and fun things to do in Toronto, including festivals,…

wrestling for SEO - the story of Hogtown Wrestling in Toronto

Wrestling for SEO

By Rob Campbell | February 1, 2017

Hogtown Wrestling is a sports theatre company in Toronto that produces live wrestling events which are videotaped and edited for a monthly wrestling cable TV show.  Hogtown Wrestling videos are actually the most watched local sports programs on Rogers cable TV today. In this blog post I’ll explain how real world attractions like semi professional…

Toronto SEO Supper Club

First SEO Experts Supper Club Meeting

By Rob Campbell | August 12, 2016

On Tuesday 09 August 2016 myself and four other intelligent internet marketers met at The Dizzy pub on Roncesvalles Ave in Toronto to discuss the Art and Science of Search Engine Optimization in the summer of 2016. Grouped around this beer hoist in the back booth of the pub were, from left to right, Charles…

Story prsopect, what is a shoot and toot

Shoot and Toot Story Prospecting

By Rob Campbell | May 7, 2016

Curious consumers and anyone eager to learn more about SMOJoe business storytelling services may have come here to get a better understanding of the phrase ‘Shoot and Toot‘ Story Prospecting. This is the name of one of my favourite vocational activities and a preliminary business solution that I frequently extol in seminars and SEO proposals.…