There were plenty of financial services marketing experts hanging around The Hilton in Toronto last week, attending the fourth annual Strategy Institute’s Digital Marketing for Financial Services conference which happened June 10, 11 and 12th 2014. Because of SMOJoe’s long standing involvement in CIMA, the Canadian Internet Marketing Association, I was asked to moderate some discussion panels, and in that role, ask the panelists interesting questions related to their field. I used the experience to write an ‘inside look’ article for Digital Journal, http://www.digitaljournal.com/business/marketing/digital-marketing-for-financial-services-summit-in-toronto/article/386428
Helen Selby, bless her heart, began emailing me three weeks ago to set up conference calls with the panelists which was done in accordance with their schedules. Picture me trying to sound knowledgeable about all things on the phone which is even harder than faking it in person. My favourite panel and the one that went off the best, was actually the most terrifying to lead. That was the mobile marketing panel. It was daunting because mobile phones and marketing apps is one of the areas that i know the least about. And it was extra scary because these guys are very smart, and super-qualified to be sitting up here, and honestly I didn’t feel I was experienced enough to even ask them intelligent questions, but it turns out that I was… The mobile marketing panel was populated by the ‘sons of mobile gods’ as Sep Sayedi’s humorous bio read. Believe it or not, nobody here took themselves too seriously, which was refreshing.
Sep Sayedi, Jimmy Dinh and Andrew Lo were gathered together – they’re smart phone software designers, and mobile wallets experts and on-boarding sign-up form experts respectively, and we all talked about engineering financial apps and the particular challenges presented by compliance, and everyday consumers, and the compromises made between usability and security, design and efficiency. One observation I could make is that budget and funding wasn’t really discussed at all here in the enterprise level conference. This wasn’t a MeetUp for bootstrap start-ups, and nobody discussed or wondered aloud the cost of things..