by Rob Campbell on February 22, 2017
There’s something strangely disarming about Torontonicty, a Toronto lifestyle magazine with an eye on small business which showcases kid friendly activities and community events. Like a good neighbour, the magazine seeks to help residents connect with the best of city living.
Torontonicity blogs daily about events and fun things to do in Toronto, including festivals, concerts, restaurants, bars, shopping, theatre and sports recreation. Here are pictures of the creator and editor, Lori Bosworth.that I found on a Nov 25th 2016 press release by Elizabeth Gill on Canada News Wire.
Although its not obvious from the homepage, Lori aims Torontonicity squarely at middle-aged women whom she believes comprise the bulk of her readership. With that in mind she writes and curates articles showcasing unique family events, unusual and exciting foods and new restaurants, culture, product reviews, recreation and local travel..Lori is also expert at using social media to promote and proliferate the content on her magazine.
CNW press release takes a Question & Answer approach, and when asked about using social media Lori replied enthusiastically saying, “..my readers find Torontonicity via platforms like Facebook, Twitter, Instagram, Pinterest, Google+, and even LinkedIn. … the reach of each blog post is greatly amplified by social media. Without it, our blog posts would only be read by our regular readers and by those who found us via the search engines. Social media allows us to push our blog posts out to new audiences who may share it with their audiences.”
Already in 2017, Lori has published two articles in the magazine that appeal to SMOJoe’s frugal fancies and have added steam to Dumpdiggers’ treasure hunting tactics. These two posts are informative, well written and fascinating.
Toronto Tradespeople Find Treasure During Their Work Day is a wonderful expose on the top six trades where finding treasure comprises some part of their job description, or is a healthy perk. The story begins with pictures of Chris Cavan from City Wide Group basement waterproofing in Toronto standing beside the antique bottles he’s found digging trenches around homes with wet basements all over Toronto. He explains how and why basement waterproofers find these historic bottles in what were once latrine pits under outhouses that were attached to the residence.
The article also details demolition crews and scrap metal haulers and ends with a paragraph on an unlikely treasure trade, car cleaning. Autoscrubs Pickering Ajax car detailing business owner Justin H describes how he empties the vacuum bags by himself to scoop the loose change and other goodies found in luxury automobiles after every shift.
Secrets of a Thrift Store Technology Picker is a look at the people who buy hard-to-find missing parts, rare battery chargers and obsolete connectors. It leverages links to the ‘Wanted in Toronto’ pages on Kijiji and even has insights into product label adhesives from Lorpon Labels.
The piece showcases the trade in Polaroid cameras and used computer parts; it tells people where to sell the stuff they buy; Standard Telecom buys used office phones and A2ZPC laptop repair buys used computer chips. Its a great piece for understanding how the other half lives – the strange shoppers who shun antiques and exotic fashions and seek instead to find rare hardware and obsolete device accessories.