Summer Fun Marketing 2017 Miss World Canada

In the summer of 2017, SMOJoe SEO worked for three weeks straight setting up sponsors and making memories to be forever immortalized as part of the 2017 Search for Miss World Canada.    We were hired to find sponsors and make the site more powerful so it would be indexed on pg1 of Google.ca for […]

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Tweetsteria – Making Trivia for Singles Tell Stories for Sponsors

Tweetsteria is a new singles event for frisky people with quick fingers and fast devices. Played live in fashionable restaurants and clubs the competition forms singles into couples who collude to win cash. In this blog post I muse on how we can make Tweetsteria’s trivia tell better brand stories. What is Tweetsteria? Where did […]

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A Blessed Broach or Cursed Cravat? Psychometry at 2017 Psychic Fair

Psychometry at 2017 Psychic Fair in Toronto The following is a true story about a spontaneous psychic quest that occupied my morning, Saturday April 8th.  This is an honest account of my adventure at the 2017 Psychic Fair in Toronto alongside Karen MacRae a custom engagement ring designer who carried with her a curious piece […]

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Torontonicity, Lori Bosworth’s Increasingly Popular Toronto Lifestyle Magazine

There’s something strangely disarming about Torontonicty, a Toronto lifestyle magazine with an eye on small business which showcases kid friendly activities and community events. Like a good neighbour, the magazine seeks to help residents connect with the best of city living. Torontonicity blogs daily about events and fun things to do in Toronto, including festivals, […]

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Wrestling for SEO

Hogtown Wrestling is a sports theatre company in Toronto that produces live wrestling events which are videotaped and edited for a monthly wrestling cable TV show.  Hogtown Wrestling videos are actually the most watched local sports programs on Rogers cable TV today. In this blog post I’ll explain how real world attractions like semi professional […]

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First SEO Experts Supper Club Meeting

On Tuesday 09 August 2016 myself and four other intelligent internet marketers met at The Dizzy pub on Roncesvalles Ave in Toronto to discuss the Art and Science of Search Engine Optimization in the summer of 2016. Grouped around this beer hoist in the back booth of the pub were, from left to right, Charles […]

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Shoot and Toot Story Prospecting

Curious consumers and anyone eager to learn more about SMOJoe business storytelling services may have come here to get a better understanding of the phrase ‘Shoot and Toot‘ Story Prospecting. This is the name of one of my favourite vocational activities and a preliminary business solution that I frequently extol in seminars and SEO proposals. […]

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Teaching SEO At Humber College – Spring 2016

Starting in early 2016, I resumed teaching SEO at Humber College, Lakeshore campus on Tuesday nights. This is part of the Humber Continuing Education program that reaches out to business professionals and accepts students of all stripes. Last year I met Sam Dhutia of QFoods Canada who brought a real challenge into the classroom. He […]

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How SMOJoe Helped Grow Sign Source Solution Vehicle Wrapping Through Social SEO Storytelling

I first met Avi Barak the smiling sign maker, owner of Sign Source Solution at Mark Goodfield’s The Blunt Bean Counter – Let’s Get Blunt About Your Financial Affairs book launch in Markham Ontario in late August 2015, and I snapped this photo of him after knowing the man for less than a minute. We […]

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Jib Podcast – How To Leverage Live Events for SEO

How to Leverage Live Events for SEO November 20, 2015 In this episode David Shephard interviews Rob Campbell of Smojoe who brings a very unique approach to SEO. Together they discuss how to leverage live events in order to accomplish hyper effective search engine optimization of a business websites. Listen as Rob discusses what to […]

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Rob Campbell SEO On Tea At Taxevity With Promod Sharma

Last month, October 2015, I visited Taxevity to have tea with an actuary named Promod Sharma. Unlike other tea time visits I’ve had in my life, this one was recorded on video. And what’s even more interesting, to me anyway, was that Promod asked several really interesting questions about Search Engine Optimization and listened patiently […]

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SMOJoe Teaches Internet Marketing at Humber College with Help from Local Advertising Agencies

For anyone who doesn’t already know, SMOJoe has been moonlighting as a part time professor at Humber College for the last year, imparting heaps of wisdom and experience to young people hungry to know all facets of modern Internet Marketing. What are we talking about? Internet Marketing 251 is a multi disciplinary look at the […]

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Cloud Warriors Celebrates the Rapid Retrieval of Data Stored Online

In addition to revolutionizing the office workplace, and the economy, Cloud Computing has also impacted the art of social debate. When friends disagree and use their phones to find facts, they are Cloud Warriors. Cloud Warriors is a live event game, played in a restaurant or bar, by competitors using their smart phones, to win […]

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Story Behind Black Roses Made With Roofing Tar For Toughroof

Today, Monday Feb 16th 2015, two days after Valentine’s Day, I’ll share with readers an organic storytelling campaign that I executed on behalf of Toughroof flat roof repair contractor in Toronto. Here’s a full account of the Valentine’s Day Black Roses Story, detailing its many components. Just to be clear, I told this story on […]

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Rob Campbell, President of the Toronto Chapter of CIMA

Some big things happened when Brian Rotsztein the President and Founder of CIMA, the Canadian Internet Marketing Association was in town last week to speak at WordCamp Toronto 2014.  He brought a half dozen copies of his new book Content Marketing Ideas, and some of the manuscript for our cooperative effort, (a book on Story […]

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Professional People as Superheroes – Media Monument Idea

I have an idea for another media monument.  Let’s celebrate professional people as superheroes. Over time we could create an index of technologically enabled ‘super’ professionals who do real acts of charity to demonstrate their abilities in accordance with our directives; its a ‘Show Us Your Professional Superhero’  Business Challenge which really comes down to […]

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Its a noisy world when the need to speak outweighs the requisite of having something to say

Exceptional content for Debra Andrews of Marketri This post is a reaction to the look-at-me journalism that spews sugar coated cliches in helpful lists.  Last week I read a particularly unappetizing LinkedIN blog post from Debra Andrews of Marketri on SEO, upon which I left the comment that is the headline of this post. She […]

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SMOJoe Launches Bird Photo Booth Business Challenge 2014

Smojoe is proud to present the Toronto Bird Photo Booth Business Challenge. This original bird selfie photo contest awards prizes to businesses with bird portraits. This unique marketing initiative makes new content each week as each competitor submits their photos and story.  Each post highlights one particular species of bird.  Each week, one business executive […]

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Rob Campbell, Panel Moderator at 4th Annual Digital Marketing for Financial Services Summit in Toronto, June 2014

There were plenty of financial services marketing experts hanging around The Hilton in Toronto last week, attending the fourth annual Strategy Institute’s Digital Marketing for Financial Services conference which happened June 10, 11 and 12th 2014.  Because of SMOJoe’s long standing involvement in CIMA, the Canadian Internet Marketing Association, I was asked to moderate some […]

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