Lunch With Petite Fashionista
Post by Robert Campbell on Mar 21, 2009
Noon Friday March 20th, 2009 Rob Campbell of Smojoe social media enjoyed a working lunch with the Petite Fashionista at her blog workshop at Eglington and Yonge, uptown Toronto.
Petite Fashion Blog Workshop
Speaking to a packed room, Christa Jean highlighted the finer points of blogging and emphasized interactive widgets, video components, and how to obtain helpful analytics to know and better target random readers. She made it personal by talking about her own experiences growing her blog, including her June 22, 2008 charity event where she raffled off dresses from a celebrity designer Hayden Panettiere for her Save The Whales campaign. That one event tripled Petite Fashionista’s traffic and online reputation as it pushed her Google page rank to PR5.
Here’s a shot of me enjoying a cucumber avocado on whole wheat sandwich. I was caught half puckered trying to appear surprised in a not-so-candid photo. It didn’t really work out.
Three bites later I set my sandwich down and snapped a lovely shot of Christa describing the process she uses to shoot, edit and post videos on YouTube. She’s having lots of fun streaming videos and packing powerful messages into moving images. Check out her video gallery on her Petite Fashionista Ning community website.
Overall I was impressed with Petite Fashionista and her cozy little information exchange. The fun and friendly gathering is another reflection of her charisma and experience. In so many ways Christa is wise beyond her years; she’s an absolute expert at building online communities and growing a dedicated readership. Some of her web tactics are downright brilliant. She impressed me with her ideas about joining small groups, and how important it is to find and build a core community of genuine friends that read and connect with each others’ blogs everyday.
