I had a forty minute phone conversation with Raymi the Minx last week, one day before she flew to Vancouver to blog about her friends in the 2009 Juno Awards. This girl is cool and competitive, and because she’s been blogging for almost ten years she knows a lot of people, and has attracted many followers. You can read Raymi’s profile on Canada Blog Friends here.

Raymi entertains over 4000 readers a day.

Raymi’s at the top of the game here in Toronto, but even she struggles to make her writing hobby pay the bills.  She had me laughing as she related stories about marketing executives emailing her strange incentives and worthless products as bribes while basically asking for free publicity. We talked about how advertising agencies buy blog media, and the ethical reasons behind their reluctance to pay cash. It’s a stigma that blogs are personal, free and untrustworthy if paid, and it sucks for bloggers who need cash.

Blogvertising is evolving, and so is Raymi the Minx

The truth is that advertising agencies are changing, and social media marketers now actively seek the best, most trafficked, and coolest blogs in their target demographic. Old school brand managers hope to covert these bloggers into marketing mavens using product incentives alone. But new agency types know the game has changed, although nobody is too sure how to organize and streamline the process.

On March 25th, 2009 Raymi put out a call to all Toronto Bloggers

http://raymitheminx.com/?p=13799

There were forty comments in one day.

Imagine if Raymi the Minx compiled a group of the top ten coolest Toronto bloggers?

She would get plenty of offers for advertising then, and the cash would come too especially after she quantified their collective daily traffic. I think this would be an attractive scenario for Toronto businesses looking to advertise online. Only Raymi could make such a powerful and completely painless solution.

And who would be on that top ten list?

Zucket, and probably Steph’s Humble Opinion, and maybe Dead Robot. Raymi has so many cool friends.

Tags: 2009 Junos, blog network, Raymi, Toronto, Zucket

This entry was posted on Monday, March 30th, 2009 at 12:19 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.