Make A Splash At The Spoke Club, We Did
Post by Robert Campbell on Oct 20, 2009
Smojoe with City Events seminar, How to Market Events in Toronto went off smoothly at the Spoke Club on Weds Oct 14th , and we had an excellent audience that came to listen and take notes – twelve folks shared their own ideas in exchange for a free 375ml jar of pure Canadian honey.
The first half of the talk was Deb Lewis doing her thing, sharing her secrets and generally bringing the gathering together. At the very start of the night she polled the audience for a show of hands to determine that pretty much everyone in the crowd was somehow involved in event marketing.
Michael Braun the publisher of Bizbash.com was waiting in the audience and came forward to share his business model with everyone… 
He made it clear that his magazine is always willing to help promote and market events, and his specialty is of course publishing high quality articles with nice glossy photographs detailing the production of upscale parties.
Smojoe Gets Specific About The Path to Web Personality
One thing about my presentation, like my blog, is that it’s filled with good information, and lean on positive affirmation. I don’t butter up the crowd with useless success stories, or tell bogus tales of personal empowerment, because I have so much real information to communicate in such a short period of time. My talk is like a checklist of things to do to complete a long journey.
My speech comes complete with short anecdotes outlining mistakes, scams and things to avoid. The greatest payment I get is seeing the attendees scribbling notes and filling their pads with website URLS and insights and new marketing ideas for their own enterprises. One lady made three pages of notes!
At the end of the evening I walked away drunk with sore feet and a fist full of business cards, promises and compliments; I left a twenty seven dollar bar bill unpaid in the lounge and my half finished paperback novel in the gallery.
Attending the event was David Yohands, a gifted composer and audio production engineer, singer, songwriter and piano bar crooner. David is a class act and likes to laugh and listen and learn things about social media – we put out laptops together at the Dizzy gastro pub on Roncesvalles on Tuesday Oct 20th. Despite the traffic problem and the loud construction outside, the restaurant is still my first choice for meetings because it has free wireless, a great burger, and commercial free classic rock from sattelite. It was an enjoyable meeting because nobody tried to sell anybody anything; we just shared ideas as we explored the audio tech keyword landscape together.
