Smojoe Builds a Blog for WarrantyElephant, a Warranty Expiry Reminder Service
Post by Robert Campbell on Oct 17, 2009
WarrantyElephant is an online memory business. The site is built to help consumers manage different expiry dates on warranties covering the new products they buy for their homes and businesses.
In today’s golden age of disposable electronic gadgets and junk this safeguard seems like a no-brainer, and the service will no doubt grow more valuable as the quality of our crap continues to deteriorate.
One or two warranties is probably something anyone could manage, but ten or twelve or twenty six warranties is beyond the average homeowner’s and apartment dweller’s abilities, and yet statistics show this is approx how many warranties different types of North Americans accumulate in one year. So Warranty Elephant is an intuitive easy-to-use free service that helps people better manage their resources and hold manufacturers 100% accountable for shoddy work.
The Warranty Elephant logo is a good brand, and most people over thirty years old know the elephant never forgets. Sadly, here in Canada, kids under thirty weren’t told much about elephants when they were young and don’t seem to associate the animal with having any special memory skills. This is something Smojoe is bent on correcting using an array of social media tools, starting with a WordPress blog.
Smojoe helps Warranty Elephant build online presence and brand personality starting with the Warranty Elephant Blog . The Cordobo Green Park 2 theme template by Andreas Jacob structures the blog and sends it on its way to becoming the best place to learn about warranties and the reminder service industry. Readers will learn what comes standard and what’s unusual as there will be interviews with customer service experts, and lawyers and legislators and even letters from Warranty Elephant users will be included in the weekly offerings. The blog mission statement reads like this:
Warranty Elephant Blog details friends and experts, and communicates contests and events and chronicles the growth of WarrantyElephant.com, the best warranty expiry reminder service on the internet.
For this client, Smojoe uses the blog to focus a diverse community of friends into ‘story funnels’ that propel readers down into the ‘buckstop’, in this case the user registration page on the WarrantyElephant.com website. This is accomplished through all manner of sidebar tools and advanced brand storytelling. See the Roy Tanck Flickr Widget above the MyBlogLog ‘What’s New With Me’ widget? Those are Smojoe favourites because of the way they compel readers to click through for further investigation. On an array of strategically selected 3rd party user submitted content portals, curious readers will find brand stories that showcase Warranty Elephant’s free service.
The challenge here is not structuring the social net, so much, as it is writing content with personality. Smojoe advocates whenever possible to create real experts and brand champions that are humans, because they are more accountable and easier to write about. However, more on wall systems here.
Cartoon elephants can also have great personality! Look at Dumbo, and Babar, and don’t forget Elmer the Safety Elephant. All three characters lend positive associations for Warranty Elephant, who I see as a clumsy chum that’s a pain in the bum for ten minutes, but he will remember all your information no matter what or wherever you are in the world or whatever calamity befalls your home or office… Warranty Elephant wont forget your data, and will always remember to email you periodic reminders of upcoming warranty expiry dates.
