Smojoe in the Middle of January
Build Social Capital with Smojoe
Wednesday, January 20, 2010
6:00 p.m. to 9:00 p.m.
Centre for Social Innovation
215 Spadina Avenue, Suite 120
On this evening, I, Rob Campbell the Smojoe will demonstrate exactly how to build ‘Story Funnels to Buckstops’ and together with audience members we’ll work through the little known principles of article replication, blog and discussion forum marketing as I show off the methodology my firm uses to put clients on the first page of search engines, diminish negative press, and increase our clients’ overall findability.
Keri the Canadian Explorer on Canada Blog Friends

Earlier this month I got a chance to meet and share stories with Keri the Canadian Explorer in the back of the Starbucks at Queen and John. We talked about the dream job of creating web videos for a living and what it takes to succeed in that business. Without question, @KeriCDN is going to try.
It wasn’t long after that meeting I profiled Keri the Canadian Explorer on Canada Blog Friends and was halfway through writing the article when she emailed me to tell me the late breaking news - she has just been contracted by Canoe.ca and Sun Media to travel to the 2010 Vancouver Winter Olympics and attend opening ceremonies and all subsequent athletic events as an official member of the press. Its a dream come true, and in fact this was exactly Keri’s dream.
Connie Behr on HGTV home renovation series House Poor.

While flipping through TV channels on Saturday January 16th, I spotted Connie Behr as a guest star on a new HGTV show called House Poor. It was quite a surprise because eight years ago I was madly in love with her. Indeed, she broke my heart.
This elf girl is really smart and funny and quick - the best word to describe her is nimble. So of course she drove the episode, especially at the end when the reactions came and the couple had to pretend they were seeing the renovations for the first time. Her facial expressions were magnificent.
The simple fact that the host labeled the couple ‘Connie and Sebastian’, and put her name first, tells me that she drove the show. She’s an actress on the verge of another big career boom, and oh the fella she married is slightly younger blond cameraman whose TV credits include Kenny vs Spenny. He’s horribly attractive blond hair blue eyed guy, beard and all. But he’s shy and diminutive, and I hope he’s not too boring for her.
When the show ended I scanned the credits for more stalker details, but that’s really not possible on Global TV anymore. The names go by too fast and are too small to be comprehensible. But rest assured, the jilted lover in me is satisfied. I can reflect back without emotion on my journey knowing she is happily married with at least one child and a house that she paid $440K and after renovations some of which were subsidized by a television company, the downstairs basement apartment will carry half the mortgage making their payments $1200 a month. More like fourteen hundred I imagine as they’ll have to give a break on the basement apartment in Toronto’s condo rich rental marketplace.
The Toronto Blog Girls package a Value Proposition
Here are the five founding members of the Toronto Blog Girls and if you click through the link you’ll end up on a Tumblr page that collects their blog feeds. They all have uniquely different styles and content themes. Where some write a lot of text, others post more images than sentences.

Casie Stewart - Daily blogger, social butterfly and Digital Marketing Girl at Much MTV
Carly-Anne Fairlie - Agent and owner/founder of the Fairlie Agency
Carol Zara - Geeks Lover, Digitally Blonde show, voted Top 3 “Women of Geek Culture” by G4TV
Lisa Charleyboy - Pop culture with an indigenous twist
KeriCDN - Video blogger and Canada’s biggest fan.
Look for these writers at all the hottest parties, wearing the latest fashions, trying new beauty products, reviewing spas, shopping and attending live theatre throughout the city of Toronto this summer.
My Brother’s Bicycle Helmet Video Camera Contraption
Yesterday my Brother Ian used a helmet camera, which a small video camera strapped to a bicycle helmet that’s strapped to his head, to record a rather brisk bike ride through suburban Seattle. This was just a test ride, so he could record a video and post it on Youtube and then send the link to the company that provided the camera. There were some earlier bugs that this ride proves are now fixed. Ian writes that he had to use super-glue to mount the camera to the base, and then shim us the base to my helmet so it wouldn’t move. He notes that It was inputting a lot of annoying noise because the device was moving around as he rode his bike.
Tomorrow, Ian will be riding in the mountains and viewers will see some really interesting scenery on Ian Campbells YouTube Channel. I did embed the video below, but its too slow and bogs down all of Smojoe.



