April 2010 Smojoe Manual, Lauren O’Nizzle, Karmacake and TwestivalTO
Smojoe didn’t go to WordCamp because it was too far away.
I was going to go, and I’d even purchased a $35 ticket earlier in the week, but on that Saturday as I sat reading everyone’s tweets I had critical second thoughts, and so I skipped it. I stayed home all weekend and wrote content for Lenzr, and my own Smojoe Social Media Manual.
The Smojoe Social Media Manual is an easy to read, straight forward handbook that shows exactly how I use advanced social media marketing practices to put my clients on the first page of Google for any keyword they choose. Its broken into five chapters, each module is a stand alone presentation.
Together they comprise a learning program called Build Social Capital with Smojoe, and in the near future, I will do graphic rich webinars on the following subjects,
Bloggers are Farmers - how to plant, fertilize and harvest your keyword crops.
Your Path to Online Personality - how to start, market and monetize your online enterprise
How to Write Stories for Humans and Robots - secrets to Google page one ranking
How To Make Keyword Sandwiches - secrets to planting keywords in articles, blogs and forums.
Multi Platform Brand Storytelling, Story Funnels to Buckstops - putting it all together.
I also envision a semi-permanent office / classroom setting somewhere downtown, but this is proving difficult to actualize. I will however be presenting this material April 14th, 2010 at Humber College to Michael Cayley’s HumberPR students. If you would like to attend just let me know. It is possible.
Lauren O’Nizzle profiled on Canada Blog Friends
Lauren ONeil, also known as Lauren Onizzle, is profiled on Canada Blog Friends this month. She is competing for a summer job at AXE, which is a deodorant company here in Canada. Yes I know that sounds ridiculous, but there it is. The job market here is very competitive.
Smojoe believes that freelance media manufacturers like LaurenOuLoud are the future of modern entertainment. Although she is a TV blogger and pop culture maven today, I believe she will soon be recognized as helping lead the trend away from mainstream television programming. There will come a time, and its not too far away, when we all make media and entertain each other, and TV is just wallpaper at Taco Bell.
Smojoe talks Toronto ezines with Karmacake Mar 25th.
Here’s me listening to a very smart woman whose real name is Marie Nicola discuss her own web strategies and how she has grown @karmacakedotca on Twitter to almost three thousand followers.
We first met last spring at WordCamp09 where we discussed how to solicit and manage user submitted content, and how social media is changing business. Its esp changing entertainment, fashion magazines and beauty pageants. Marie herself is a beauty pagent winner; she was, not long ago, the Miss Teen Toronto title holder. We discussed the future of Toronto ezines and how she is positioning Karmacake.ca as ‘vice light’.
Smojoe was at TwestivalTO at Tryst Nightclub, March 25th
And I have pictures to prove it.
Here’s me beside Stephen Crooks and a super friendly Julia Corcoran, Business Development Manager at RightSleeve which is a Toronto based design agency that uses promotional media and technology to deliver outstanding marketing results. Much like the Wind Mobile sponsored TwestivalTO gift bags that are visible on the shelf behind us - they contained books and pens. The TwestivalTO 2010 gift bags are the subject of an in depth blog post by Mark Graham, the CEO of RightSleeve which was not the service provider btw, or in anyway connected to the offering. Mark wrote about the promotional media because it was excellent. And I was fortunate enough to be sitting beside him when he first opened the swag bag. We had a great talk before the club got busy, and now I’m following him as @Rightsleeve on Twitter. He remains a bright light in my murky memories of the evening.
My only other photo that turned out half decent was taken outside in the smoking area at Tryst. Sadly, I don’t know the first two social media sorcerers here, and so I hope someone will be kind enough to leave their names in the comments. The guy on the right is John Leschinski of Leschinski Design. He’s a new friend that I like hanging out with at these events, because he teaches me things I wouldn’t otherwise know or even think to ask about. The best part is that he doesn’t even know he’s teaching me, or care, he just talks tech and I listen like a thief.
April Lenzr link building and promotion updates,
Roberrific published fresh content on e zine articles called Design A Family Tent Party in Ten Easy Steps that is build and shaped to promote Absolute Tent and Event Services as the best destination for Toronto party rentals. In another recent exercise, Arob put a brief description of the March Lenzr photo contests on Digital Journal blog, and we were all relieved to find that it passed the moderator’s scrutiny, and has been accepted as ‘news worthy’ by this discriminating body of citizen journalists. It was a site just like this on which I recently discovered a primitive yet powerful photo hosting social network with a forum and journal space on which I extol Lenzr photo contest sponsors in April 2010. The Lenzr photo contest website has been steadily accumulating accumulating votes and visits since March 1st. The website analytics report 2550 visits in March, which is up 44% from February totals. So things are good there too.
Tags: Canada Blog Friends, John Leschinski, KarmaCake, Lauren ONizzle, Marie Nicola, Mark Graham, Right Sleeve, Stephen Crooks, Tryst nightclub, TwestivalTO, wind mobile swag




Smojoe is a online storyteller, web skirmisher and conversation provocateur that teaches folks how to use articles, blogs and discussion forums to engage humans and satisfy search engine robots. You can read more about Story Funnels to Buckstops in every post and esp in the sidebar links where it gets real obvious how I use photos, blogs and bookmarks to make keyword sandwiches for robots.

April 3rd, 2010 at 9:38 pm
The guy in the orange is Keith McNally. Podcasting superstar. http://keithcourage.com/
April 8th, 2010 at 12:38 pm
So will playing Farmville 5 hours a day help with my blogging projects? Sweet!
I think O’Nizzle is the future of entertainment too. A lot of it will consist of easily produced content reaching a loyal audience (many of whom are producing their own content too). That’s already starting to replace television for geeks like us.
April 10th, 2010 at 9:57 pm
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January 8th, 2011 at 2:35 pm
Interesting write-up and one which ought to be much more broadly known about in my view. Your level of detail is very good and the clarity of writing is excellent. I have bookmarked it for you personally so that others will be able to see what you should say.