http://smojoe.com/blog/2010/05/how-blogging-saved-the-beauty-pageant-miss-teen-canada-world-is-amazing-social-media-case-study/ Smojoe is Rob Campbell, CEO of Lenzr Corp in Toronto. He produces socially relevant content that engages consumers while they research businesses, products, & services online. Sat, 03 Mar 2012 06:01:47 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://smojoe.com/blog/2010/05/how-blogging-saved-the-beauty-pageant-miss-teen-canada-world-is-amazing-social-media-case-study/comment-page-1/#comment-9693 We Build Social Relevance » Blog Archive » 100 Posts on Smojoe Thu, 28 Jul 2011 03:37:10 +0000 http://smojoe.com/blog/?p=1050#comment-9693 [...] How Blogging Saved The Beauty Pageant This blog post bears witness to one of my greatest achievements as an interactive experience engineer. My relationship with the Miss Teen Canada World organization was founded right after speaking at a Deb Lewis event at The Spoke Club in December 2008. That cold Tuesday night I met the warm and friendly marketing people behind the 2009 Search for Miss Teen Canada World. At that time, this was a ‘beauty pageant’ funded entirely by participant’s entry fees and had no connections to modeling or photography schemes or any sponsors (or any after market sales beyond selling a DVD to the parents). Smojoe built a blog network for this organization - first it was on the OnSugar Blog Platform, a free blogging platform hosted in California, but now we have a permanent network of self hosted blogs all bearing the Miss Teen Regions of Canada. This year Lenzr Corp registered and skinned 75 WordPress blogs and already the Miss Teen Canada - World Blog Network is a very powerful marketing tool perfectly targeted to a youth demographic. Its a massive new venue for storytelling, and captures a vast amount of user generated content. [...] [...] How Blogging Saved The Beauty Pageant This blog post bears witness to one of my greatest achievements as an interactive experience engineer. My relationship with the Miss Teen Canada World organization was founded right after speaking at a Deb Lewis event at The Spoke Club in December 2008. That cold Tuesday night I met the warm and friendly marketing people behind the 2009 Search for Miss Teen Canada World. At that time, this was a ‘beauty pageant’ funded entirely by participant’s entry fees and had no connections to modeling or photography schemes or any sponsors (or any after market sales beyond selling a DVD to the parents). Smojoe built a blog network for this organization – first it was on the OnSugar Blog Platform, a free blogging platform hosted in California, but now we have a permanent network of self hosted blogs all bearing the Miss Teen Regions of Canada. This year Lenzr Corp registered and skinned 75 WordPress blogs and already the Miss Teen Canada – World Blog Network is a very powerful marketing tool perfectly targeted to a youth demographic. Its a massive new venue for storytelling, and captures a vast amount of user generated content. [...]

]]> http://smojoe.com/blog/2010/05/how-blogging-saved-the-beauty-pageant-miss-teen-canada-world-is-amazing-social-media-case-study/comment-page-1/#comment-9588 We Build Social Relevance » Blog Archive » Registration Day, 2011 Search for Miss Teen Canada Sun, 10 Jul 2011 12:33:10 +0000 http://smojoe.com/blog/?p=1050#comment-9588 [...] blog and linking them into a network could grow this ‘beauty pageant’ to new heights. How the Blog Saved The Beauty Pageant details how this flimsy blog network could be grown year by year into a powerful new broadcast [...] [...] blog and linking them into a network could grow this ‘beauty pageant’ to new heights. How the Blog Saved The Beauty Pageant details how this flimsy blog network could be grown year by year into a powerful new broadcast [...]

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