Smojoe Seminars, and 2010 Innovators Ball
Post by Robert Campbell on May 13, 2010
The 2010 Innovators Ball at the Ontario Science Center was a very exciting evening. I went hogwarts in there. There were young beautiful people in costumes playing characters from all the different Harry Potter movies.
I love this picture of me and some girl I’m not even sure who she is no kidding I lifted this from a Deb Lewis Facebook photo album wherein I received notice I was tagged. Wow. Thanks. This is actually not what I look like, which is why I like it so much.
May 6th 2010 was a mild evening outside, and a steamy hot night inside the cavernous spaces of the Ontario Science Centre at Eglinton and Don Mills. The event timeline started soft with quiet music, brighter lights and there was a commercial facet to the experience as several companies dispensed free fantasy genre products. Innovative ideas like a plant bi-product that removes certain tastes from your pallet for hours, and lots of other magic foods, cosmetics and even magic electronic products. There was one hooded fellow working the foyer and casting spells using an LG flip phone. Free cocktails came as potions garnished with plastic stir sticks which safely encapsulated a dry ice cube at the base so the beverage bubbled and hissed.
Smojoe loves big parties like this with synthetic fog machines and DJs and free hordouvers and lots of pretty girls in smart dresses. Some blog friends were there including Lisa Charleyboy and Kelly Gadzala and Mat White of White Capital Investments an exempt market dealer and an old friend from the film business. None of those people are in this picture though.
Deb Lewis was there too of course; she’s always surrounded by a wide entourage of friends and admirers. i heard from one of the organizers that she sold more tickets that anyone else – or was it the second most tickets? She got to go to the dinner freem and she got a signed Maple Leaf Hockey jersey. 2010 Innovators Ball photos on Deb Lewis blog shows some pictures from the dinner.
For most of the evening the music was truly terrible, and impossibly pretentious. Then around midnight it became danceable, and I became disco disruptive.
Smojoe speaks at the IABC, Weds May 12th
It was Story Funnels To Buckstops all over again inside the Oakham House, Ryerson University campus at 55 Gould Street in downtown Toronto. Thanks to everyone that attended the event – the crackers and cheese were divine.
After snacking Smojoe started speaking. For an hour and twenty minutes Rob Campbell showed forty people how he plants content on the internet from the top down. Together we discussed best practices on articles, blogs and discussion fourms and how Smojoe uses bookmarking services, Facebook and Twitter to garnish branded content.
The candid conceptualizions came to life as Will Webb the web developer Toronto ran the laptop / digital projector to show off brand content on ezines and community blogs and discussion forums that carry different parts and pieces of the best and most successful Smojoe story funnels.
To summarize that Weds night I delivered arousing 90 minute speech covering future webinar topics like, 1) Bloggers are farmers, 2) The pedigree of your pictures 3) Fragmenting your media -the elements of multi platform brand storytelling and 4) How to make Keyword Sandwiches for Robots. All this is part of the Smojoe Story Funnels to Buckstops methodology.
Weds May 12th was perhaps my best presentation to date. But at the end of the show I tried to remember the top three ways to make money with your blog, and completely forget the third option – newsletters, and the advantages of using social media to build and leverage a big mailing list.
At the end of the evening I took questions for 30 minutes and then drew a card for the door prize. The gift was won by Gary Schlee. It was books, I myself received an expensive pen, which is a fitting gift for a storyteller.
Photo credit by Alan the photog Mckenzie. Thanks Alan, here’s another link from Smojoe to his professional wedding portraits website.
