On July 1st 2010 the Lenzr serial photo contest website was officially one year old.

Today it’s stronger and more popular than ever before as each session helps mature the site into a more effective web marketing tool.

In the last year there were seventeen successful contests that collected just over five hundred pictures with headlines, tags and comments from about three hundred and seventy registered members.

You can see all seventeen challenges in the Lenzr category on Toronto-Forums. Each sixty day contest period attracts about 4000 visits to Lenzr, with just over half of them unique.  The average visit to Lenzr spans seven pages, and lasts over three minutes.

Usability of Lenzr is continuously being improved

On August 1st 2010 four new photography challenges were launched inside newly fashioned countdown-mechanism-equipped contest pages . Four Lenzr photo contests end Oct1st, 2010 and there’s more good information about all four August / September 2010 challenges on the Lenzr blog.

The new Lenzr voting protocol promises to level the playing field and ramp up the excitement. Now each photographer’s pictures will be on display only, until there are just ten days left in the contest. When the countdown ends, the time to vote begins!

This new countdown mechanism should make each contest twice as exciting, and a hundred percent more fair.

Lenzr is still evolving. We discovered over time that the contests were set up to favour early adopters. Users that were the first to upload pictures always had a much better chance of winning because of the volume of members and voting visitors that saw their images first, and any vote no matter how small helps each photo. After August 1st 2010 all that changed . But remember when voting begins… the same rules apply.  The quality of votes matters. The vote points structure is weighted to give registered members more voting power than casual visitors, and the system records IP addresses. Comments don’t count for much anymore, but they do count…

Conflict is a photo contest on Lenzr sponsored by Smojoe. Lack of conflict is the number one component of bad business presentations, and weak online storytelling.

Hero driven social media marketing is built on a dynamic relationship between two or more characters. Engineering orchestras of participation on multiple social media platforms, networks and in different  formats to have conversations and build social capital is the job of an Online Social Relevance Producer. Does your firm have a skilled social web storyteller?

On Oct 1st 2010 the highest ranked photo wins a BlackBerry® Bold™ 9700 Smartphone. Conflict is not just for marriage counsellor anymore.

Tags: conflict photo contest, Lenzr, Rob Campbell, social media marketing Toronto, social relevance producer, upgrade

This entry was posted on Monday, August 9th, 2010 at 2:29 pm and is filed under Actually sharing secrets, Analytics Software, Friends of Smojoe, Lenzr, Search Engine Marketing, Social Media, Toronto, Web Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.