Aveda Institute Canada Seeks User Generated Media From Youth That’s Born To Style.
Post by Robert Campbell on Jan 31, 2013
Once again in 2013, Canada’s top professional hair school, AVEDA Institute challenges young people to step up and prove they were born to style on home video. They did this last year too, and it was very well received; I went to the showdown in Toronto. Making a User Generated Media UGM challenge around hair school is a great way to share the creativity and sell the dream of being a professional stylist and this is a smart social media engagement from many different angles.
Here’s Winnipeg’s 2012 Winner, Robyn Thompson with a cheque symbolizing her full ride scholarship awarded last year. The Aveda Institute blogger did a good job just recently summarizing her last year in Catching Up With Winnipeg’s #BornToStyle 2012 Winner, Robyn Thompson.
Are you Born to Style? Prove it.
2013 Born to Style Hair School Scholarship Contest is now accepting submissions from Canada’s next top hair stylists. If you, or someone you know wants to jump start an exciting career as a professional hair and beauty stylist, then this is your best opportunity!
There are four full scholarships available – one for each of the AVEDA Institutes in Toronto, Winnipeg, Calgary and Vancouver.
Devin is a recent graduate of the Aveda Institute and now a professional stylist at Canada’s busiest and most beautiful hair salon, Civello on Queen Street West in Toronto.
STEP 1: MAKE A VIDEO (2 MIN OR LESS)
Create a video to show the world your talent, and how you were born to style; the video should make obvious your passion and determination to develop your skills.
STEP 2: UPLOAD & SHARE
Click on Enter Contest to upload your video. Share your Aveda Institute entry page with your network of family, friends, fans and followers. Get them to vote for your video. The entry with the most votes is automatically reserved a spot in their city or region’s Hair Showdown.
STEP 3: HAIR SHOWDOWN
Three or more real life hair and beauty professionals will select four aspiring hairstylists in each city, as well one spot will be slotted for people’s choice to advance to the final round. These future hairdressers will participate in a live head-to-head competition and runway show putting together two complete looks in front of a panel of style experts and hairstyling heavy hitters. The winner in each city will be awarded a full scholarship to the Aveda Institute hair school!
Start your hairstyling career with Aveda today! Download Contest Info Package.
Want to look at last year’s videos for inspiration?
Last Year’s Hair Showdown in Toronto was Thrilling to Watch
Jen McNeely of She Does The City was one of the three judges, seen above beside Ray Civello in the center. She summarized the evening in her article, Born To Style at Aveda Institute had young aspiring hairdressers compete for a $10,000 scholarship. which I linked to in my own article on 2012 AVEDA Institute Hair School Scholarship Showdown on Delectably Chic.
I borrowed this last picture from Wedding Girl’s post about the 2012 Born To Style Hair Showdown in Toronto which has two pictures of me in my favourite green shirt.