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How to do Article Marketing in 2013

Post by on Jan 07, 2013

Article marketing has really changed since I first started writing on the web in 2006.  Back then we used to submit content to article replication websites which, although they still exist today, I wouldn’t bother using any of them now. They are yesterday’s news.

Look here at my old author profiles!
http://www.ignitepoint.com/library/profile.cfm?writerid=33502  (used to be IdeaMarketers)
http://ezinearticles.com/?expert=Rob_Campbell
I also used to employ Amazines.com, FreePressReleases.com, HelloArticles, FastPitch… I’m trying to remember more.

But all this is just garbage now. I hope you are not using these sites?! Myself, I wouldn’t waste precious original content by publishing it in these mud puddles… nor any site that has the word ‘article’ as prefix or suffix i.e. ArticleSpinner or GoArticles or HelloArticles etc   As you can see,  I no longer upload content to those sites.  They are bastions of ‘useless’ text that nobody reads except robots.  No actual humans navigate to an article directory or a replication service to gather up information about something they are researching or something they are interested in…  The only real people to drop by are other article marketers who are posting their verbage for robots.

If you are still submitting articles to ezinearticles.com in 2013, you are wasting your time, and ideas.

I have evolved a new recipe for article marketing by empirically testing websites and content and looking for positive results. My process is to constantly seek out new places to publish… I tried Xomba, Bukissa, Squidoo, HubPages, Scribed and well none of these work very well actually, but there are some great places if you keep looking.  Tips  1) watch Google analytics to see which articles return the most direct traffic, and 2) type article title into search engines to see how long it takes before the piece is on page one.  The mark of a good web magazine is how prominently your content shows up in search results regardless of how good your content is, and how many links it has.

Now I put the article at the top of the process, and then surround it with derivative media. I always use original photographs, and if the website to which I’m submitting rejects the piece because of the pictures, then I reject the magazine (ezinearticles). Pictures are the secret of secrets for Smojoe SEO, and separately hosted and individually optimized images do, in my opinion, add to the findability and value of the overall content submission.

Back in 2006, it was considered good practice to try and get as many replications as possible. Those days are over  – the Google duplicate content filter insures that only original ideas are displayed in search results.   Today I only publish original content, and I earn more links by rewriting the content in one niche perspective or another.  I make story funnels by drawing out the idea in the article over a series of blogs and discussion forums.  I use about a half dozen new article networks now; here are some. My process is to ‘spider-web’ links all around and in between the content and client website.

http://arob.knoji.com/
http://www.triond.com/users/Roberrific
http://www.digitaljournal.com/user/510099/news
http://contributor.yahoo.com/user/82532/roberrific.html

And I always keep my eye out for magazines that accept reader submitted content and magazines that could be persuaded to publish out-going links to my clients. I have a variety of these sites in my database, and I do believe the mark of a high quality advertising firm or PR agency is their ability to get brand content published exclusively on niche magazine websites.  The best portals are the web magazines where you have to call or email the editor directly to beg / bribe her to publish the piece.  The best publishers get lots of readers because they are sincerely interested in ‘using’ the content. Here is some of my later work using Lenzr photo contests for SEO storytelling,

Business Storytelling Using Lenzr Photo Contests
http://www.zimbio.com/Photo+Contest/articles/OsmsGgLvyys/Business+Storytelling+Lenzr+Photo+Contests