Dumpdiggers is something I used to write every week, but now I only update it once a season. I’ve stopped digging up old dumps in Toronto, and I don’t buy glass bottles or Canadian pottery anymore. I do however still collect knowledge. As Smojoe, I make my passion pay dividends by writing rich media articles that are ‘hero driven’ whenever I can get behind the subject. I make stories more compelling for humans by personalizing the text. Dumpdiggers is really an act of charity, and a character building exercise. That’s because collecting antiques is a niche that’s almost entirely without sponsors, and so my text adventures here are purely personal. I love the idea of using a life’s passion to accrue knowledge and grow wealthy in wisdom. Like the wise old man whom I admire, i too will someday be able to spot the rare and precious opportunities, and one-of-kind… Read more »
Posted in: Actually sharing secrets, Interactive, Lenzr, Smojoe Clients, Smojoe Events, Web Marketing, workshop
Taged with: IABC, iPhone application, Lenzr photo contest winners, May 10, May 12, Oakham House, PIC, search engine marketing strategies, Stabathon, storytelling
On Weds 14 April 2010, Rob Campbell gained thirty new twitter followers @roberrific after I journeyed to Humber College and put on two ninety minute presentations for two groups of eager Public Relations students. My speeches spelled out exactly how Smojoe uses social networks to rank higher for keywords in search engines. There is no deck or paper program for this show, it’s all performed live. I try to make it as entertaining as possible by asking questions and telling funny stories as I project screengrabs and spreadsheets, and visit the URLs of my articles, blogs and discussion forum posts. These Humber PR graduates are web savvy scholars who paid nothing for my presentation, and so they got no sympathy from me as I spewed forth anecdotes and talked too fast – I packed their heads with too much information all at once and deliberately bounced from concept to… Read more »
Posted in: Actually sharing secrets, Friends of Smojoe, Queen West Girl, Social innovation, Social Media, Toronto
Taged with: Alyssa Fraser, Baron Group, Carly-Anne Fairlie, Chris Hamoen, Damned Heels, Deborah Weinstein, DuetPR, Erin Bury, Frank Abrams, Geothermal Installers Blog, Hailey Coleman, HumberPR, Jennifer Love, Jonathan Samahin, Ken Seto, Kunal Gupta, Michael Cayley, Paul Riopelle, Polar Blog, roberrific, Salesways, Sarah Prevette, Smojoe Events, Steve Hamoen, Strategic Objectives, training, WeGoWeGo, zenPeak
‘Anyone that watched Smojoe present Story Funnels to Buckstops came away with too much new information. Rob’s scatter gun approach gives audiences a glimpse into the mind of a madman.’ Anonymous attendant. That review is from a friend of mine who said he would publish it on his blog, if he had one. I laughed and copied it and now that document has evolved into this blog post. I’m publishing it on my blog because I’m my own worst critic, and clearly there’s a lesson to be learned. I’ve just got to get better at presenting thoughts and ideas in a linear progression. Perhaps I do need to lay it out on a boring old power point, and practice it alone at home in front of my pals? Rehearse the material, going slow and steady and explaining everything in great detail… Smojoe sprang in action this week at the Spoke… Read more »
Posted in: Actually sharing secrets, Search Engine Marketing, Smojoe Events, Social innovation, User Submitted Content, Web Marketing, workshop
Taged with: Bill Tibbles, Denise Breen, Faith Seekings, Keyword Sandwiches, National Yacht Club, Rapport, Smojoe, Story Funnels to Buckstops, what are buckstops, Will Webb
There really is no proper update on my Jan 20th presentation at the Centre for Social Innovation. Nobody took any pictures! All parties, including Deb Lewis of City Events totally forgot to get any images of Smojoe presenting ‘story funnels to buckstops’, and I blame Billie Mintz as he distracted me by pointing a video camera at me. When I asked Billie for screen grabs he politely postponed me, and so I guess he’s really busy too. Smojoe Speaks Again Feb 4th, 2010 On Feb 4th, Smojoe will be appearing alongside Faith Seekings in an event co-produced by Bill Tibbles and Terri Carson at the National Yacht Club. There’s details on Rapport Communications website, and the Rapport blog, and why not follow @FaithSeekings on Twitter. A blog is the cornerstone of good social media marketing because it’s the cheapest and best place to tell the whole story. Business bloggers, event… Read more »
Posted in: Actually sharing secrets, Interactive, Lenzr, Search Engine Marketing, Smojoe Clients, Smojoe Events, Social innovation, Toronto, User Submitted Content, Web Marketing, workshop
Taged with: Dr Natalie Archer, Faith Seekings, NiteWhite, Rapport Inc, teeth whitening, Toronto, Toronto dentist
Build Social Capital with Smojoe Wednesday, January 20, 2010 6:00 p.m. to 9:00 p.m. Centre for Social Innovation 215 Spadina Avenue, Suite 120 On this evening, I, Rob Campbell the Smojoe will demonstrate exactly how to build ‘Story Funnels to Buckstops’ and together with audience members we’ll work through the little known principles of article replication, blog and discussion forum marketing as I show off the methodology my firm uses to put clients on the first page of search engines, diminish negative press, and increase our clients’ overall findability. Keri the Canadian Explorer on Canada Blog Friends Earlier this month I got a chance to meet and share stories with Keri the Canadian Explorer in the back of the Starbucks at Queen and John. We talked about the dream job of creating web videos for a living and what it takes to succeed in that business. Without question, @KeriCDN is… Read more »
Posted in: Actually sharing secrets, Canada Blog Friends, Personal Blog, Smojoe Events, Social Media, Toronto, Web Marketing, workshop
Taged with: 2010 Winter Olympics, bike ride, Centre for Social Innovation, City Events, Connie Behr, Helmet Camera, KeriCDN, Seattle, the Canadian Explorer, Toronto Blog Girls
Lots to talk about, here in January 2010. Three photo contests ended on Lenzr on January 1st, and are slowly being replaced. The matches were not as dramatic as previous finishes, as the winners established an early lead and maintained it over the entire course of the contest. You can read all the developments on the Lenzr blog including our endeavours to make a better scoring algorithm. In the next session, the voting results should more accurately reflect each photographer’s skill, as decided by the people, and be less about his or her ability to promote the page to friends. We are rewarding comments now, and reducing earlier metrics that were set too high. Congratulations to members seguini and ve3bnw Macro Photos of Life winner (right) was submitted by a prolific member named ve3bnw which sounds like a license plate # and I wouldn’t be surprised if it is, considering… Read more »
Posted in: Actually sharing secrets, article marketing, Canada Blog Friends, Interactive, Lenzr, Photography, Search Engine Marketing, Smojoe Events, Social innovation, Toronto, User Submitted Content, Web Marketing, workshop
Taged with: Abel DaSilva, antiques, business phone systems, Dumpdiggers, Lisa Charleyboy, Locaboire, Ruth Wilgress, Sunday Market
Its Christmas time, and Smojoe is busy. My weekdays have become a parade of sales meetings and training sessions. Evenings and weekends are when I work, completing the orders, writing proposals and reports, and generally keeping my promises. On Tuesday Dec 15th, Smojoe met Molson Ferg Ferg Devins is a master storyteller on Twitter; @MolsonFerg is the real time hero of a three adventures a week. That’s how we happened to come together, again. I was sitting at my desk on a hot afternoon and spotted a tweet from @MolsonFerg in which he described himself ‘enjoying a cold Molson Canadian while watching the air show from a boat in the Toronto harbour’. It sounded divine, and when I messaged him back we chatted about our mutual friend Billie Mintz, and his corporate social responsibility expertise, and then how Smojoe markets Canadian charities, and finally how to promote and reward contributors… Read more »
Posted in: Actually sharing secrets, Interactive, Smojoe Clients, Smojoe Events, Toronto, Web Marketing, workshop
Taged with: Dave Dingle, dr. kathryn nobrega porter, Ferg Devins, Melani Chong, mobile app developer, Molson, Richard Carmichael, richard porter, Shrinkray, Soycult, Tonia Hammer, Wellpath
On Thursday November 19th, Rob Campbell the Smojoe ventured west down Lakeshore Blvd to meet Michael Cayley the thought leader behind the Social Capital Value Add (SCVA) and professor at Humber College. On that day (National Fearless Day), I was asked to give a presentation to Micheal’s Humber PR media class. Much to my delight, I was actually encouraged to get specific about how I start brand conversations and distribute sponsored content on the web. This particular subject is my greatest passion, and I was happy to oblige. My own thoughts, lists and processes have culminated in the creation of several varied and powerful online resources which I like to show strangers, much as a florist likes to show off his prize winning chrysanthemums. Indeed I have a garden full of social media marvels and I employ these properties to drive traffic in advanced Smojoe social media tactics. You may… Read more »
Last week, Smojoe built a beautiful WordPress blog for TellOscar.com. If you haven’t heard about this place yet, let me explain Canada’s first user driven complaints website. This web destination might be better described as a customer service reports index, and by that I mean a place that lists both good and bad stories; both compliments and complaints can be recorded. But very few people bother to write nice things or record pleasant observations here. No, this site runs on complaints and preserves warnings to consumers researching specific goods and services. How does TellOscar work? If you owned a business, and suddenly found your beloved establishment written up in TellOscar’s archives, you’d do whatever possible to get the problem resolved. Am I Right? You’d pay whatever fees necessary to access the forum and respond to the complainer, personally one on one. I’m certain you’d pay money to make them happy… Read more »
Posted in: Actually sharing secrets, corporate social responsibility, Interactive, online business, Smojoe Clients, Social innovation, User Submitted Content, workshop
Taged with: bad customer service, Canada, complaints website, consumer advocacy, stories, TellOscar, Wordpress blog
WarrantyElephant is an online memory business. The site is built to help consumers manage different expiry dates on warranties covering the new products they buy for their homes and businesses. In today’s golden age of disposable electronic gadgets and junk this safeguard seems like a no-brainer, and the service will no doubt grow more valuable as the quality of our crap continues to deteriorate. One or two warranties is probably something anyone could manage, but ten or twelve or twenty six warranties is beyond the average homeowner’s and apartment dweller’s abilities, and yet statistics show this is approx how many warranties different types of North Americans accumulate in one year. So Warranty Elephant is an intuitive easy-to-use free service that helps people better manage their resources and hold manufacturers 100% accountable for shoddy work. The Warranty Elephant logo is a good brand, and most people over thirty years old know… Read more »