Lenzr is a serial photo contest website that lets business sponsor art. We started the website in August 2009, and have hosted over forty contests in two years. The average price of a photo contest is about five thousand dollars, with prizes and tax included. The companies that sponsor the photo contests get some buzz marketing, and notice some rise in traffic, but more importantly they get a shot-in-the-arm of social relevance that search engines can’t ignore. A photo contest is a catalyst to growing social capital. On February 1st 2011 nine different matches launched on Lenzr, with all manner of interesting and unusual theme challenges. For the first two days there were no photos entered into any of the categories… it was unnerving. But as of March 26th 2011, there were over 300 photos entered in all nine different challenges that compose the latest Lenzr offerings. In the ten… Read more »
Posted in: Analytics Software, Interactive, Lenzr, online business, Photography, Search Engine Marketing, Social Media, User Submitted Content, Web Marketing, Web Resource
Taged with: creating social relevance, evolution of enterprise, Judges, Lenzr, photo contest, Web Marketing, winners
On July 1st 2010 the Lenzr serial photo contest website was officially one year old. Today it’s stronger and more popular than ever before as each session helps mature the site into a more effective web marketing tool. In the last year there were seventeen successful contests that collected just over five hundred pictures with headlines, tags and comments from about three hundred and seventy registered members. You can see all seventeen challenges in the Lenzr category on Toronto-Forums. Each sixty day contest period attracts about 4000 visits to Lenzr, with just over half of them unique. The average visit to Lenzr spans seven pages, and lasts over three minutes. Usability of Lenzr is continuously being improved On August 1st 2010 four new photography challenges were launched inside newly fashioned countdown-mechanism-equipped contest pages . Four Lenzr photo contests end Oct1st, 2010 and there’s more good information about all four August… Read more »
Posted in: Actually sharing secrets, Analytics Software, Friends of Smojoe, Lenzr, Search Engine Marketing, Social Media, Toronto, Web Marketing
Taged with: conflict photo contest, Lenzr, Rob Campbell, social media marketing Toronto, social relevance producer, upgrade
On Weds 22 April 2010 @roberrific and @geoffness sat in the back row of the downstairs gallery at The Spoke Club on King St W in Toronto, to attend the Toronto chapter of the American Marketing Association (or AMA) networking event. Sponsored by Environics Analytics, three speakers were asked how to prove ROI in Social Media Marketing – is it even possible? Twitter #SMROI Laurie Dillon-Schalk made me fell extra welcome when I arrived as she announced to the staff that I was on her list. Minutes later she presented me with 450 gram jar of mulberry jam. (Why?…it’s a long story that relates to a past Smojoe presentation in which I discussed my ‘Where are the Mulberry trees in Toronto?’ discussion forum thread on UrbanToronto .ca which I’m not even going to link to here because I’m sure I have already somewhere earlier on this blog) Laurie is the… Read more »
Posted in: Analytics Software, Social Media, Toronto, Web Marketing, workshop
Taged with: 8020 solutions, Bryan Segal, ComScore, Geoff Whitlock, Laurie Dillon-Schalk, North Star Research Partners, Patrick Gladney, social currency, Social Wisdom, Steve Irvine, Tupperware parties
