Famous all over the world for their high quality, air tight, glass and stainless steel food cans, Onyx Containers recently asked Rob Campbell of Smojoe to put together a rich media content marketing strategy to help them launch their new retail website e-store The Tickle Trunk . Now anybody, anywhere in the world can buy Onyx Containers and have the units shipped to their homes! Watch below how Rob Campbell sets up keyword targets, and then creates useful, contextual media, business stories, that will put his clients on pg1 of Google where they will enjoy traffic and sales for free, for the rest of time. TheTickleTrunk.com website is well stocked to sell Onyx’s signature air tight food containers, lunch containers, steel popsicle molds and ice cube trays direct to the public. Starting Jan 1st 2013, Rob’s primary goal is to increase traffic and sales at this brand new property. Smojoe… Read more »
Posted in: Canada Blog Friends, Friends of Smojoe, Search Engine Marketing, Toronto, Uncategorized, User Submitted Content, Web Marketing
Taged with: airtight glass containers, bloggers, content marketing, discussion forum posts, ice cube trays, Meme Weaver, Miss Teen Canada, Onyx Containers, popsicle molds, stainless steel, The Tickle Trunk, Toronto Zombie Race
Sometimes in politics there comes along someone so remarkable that you just KNOW he or she will be the man someday I feel that way about Justin Trudeau. The federal Liberals will choose a new leader in April, after Michael Ignatieff stepped down following the party’s disastrous showing in the last election. Bob Rae, who has been the party’s interim leader since Ignatieff’s departure, announced in June that he would not be running for the permanent job. This was a wise move for Mr Rae. On January 12th and 13th, Liberals will come together to vote in local Leadership Election Meetings (LEMs) to be held in each riding across Ontario and Justin Trudeau will emerge as Leader of the Liberal party shortly thereafter in April 2013. If you become a member by Nov 23rd you can participate in this process, but I really don’t think it be a close race,… Read more »
Posted in: business storytelling, Canada Blog Friends, corporate social responsibility, Friends of Smojoe, Social innovation, Web Marketing
Taged with: 2015, Bob Rae, federal election, justin Trudeau, Liberal Party, Prime Minister
I visited the 2012 Zoomershow on Saturday Oct 27th with an open mind. I’m close pals with some exhibitors and so was emailed some free tickets which I used to get myself and a friend in the door at the Direct Energy Bldg. On that autumn morning most of Toronto stayed home; the weather was awful. Oct 27th was just two days before Hurricane Sandy blasted the city and the preceding wind and rain made driving difficult and waiting in line to pay for parking at Exhibition Place was particularity painful. But once inside the venue, people were surrounded by warmth, luxury and a best-of-the-best vision of their possible futures. There were doctors, lawyers and dentists, cosmetic surgeons, investment bankers, travel agents and pet food manufactures all giving away stuff in their booths. I wrote about visiting the 2012 Zoomershow on Travelblogs and I published a similar account on Socyberty… Read more »
Posted in: article marketing, Canada Blog Friends, Fashion Blog, Friends of Smojoe, Future Technology, Smojoe Clients, Web Marketing
Taged with: ARTA Gallery, Distillery District, Look Good Do Good Feel Good, Megha Sandhu, Miss Teen Canada, Steve Levinson, US election, Web Marketing, Zoomers magazine, Zoomershow
On January 23rd at Archeo restaurant in The Distillery District, 55 Mill St, Toronto, there is to be held another Search and Social Rank Symposium. Visit here to GET TICKETS! On this evening Rob Campbell of Lenzr Corp, and David Shephard of Jib.ca will have gathered together some of the brightest thinkers and builders in Toronto’s internet technology community to share their thoughts and ideas on ‘social rank’ and how it affects search results. This is what we mean by ‘search and social rank’, how social media is now skewing search engine results, and vice versa. Guest speakers include Joey DeVilla (the Accordian Guy) from Shopify.com, Geoff Whitlock of Click Clip Deals. Craig Backman the president of McLellan Group , Benjamin Allison, myself and one more speaker, To Be Determined . You can see all their faces and read their biographies and subject lines on the Search and Social Rank… Read more »
Posted in: business storytelling, Canada Blog Friends, Future Technology, Interactive, Lenzr, Search Engine Marketing, Smojoe Events, Social Media, Toronto, Web Marketing, workshop
Taged with: Accordian Guy, Benjamin Allison, City Events, Click Clip Deals, Craig Backman, David Shephard, Deb Lewis, estore, Geoff Whitlock, Google Algorithm, Jib, Joey deVilla, Lenzr, McLellan Group, Rob Campbell, search engine, Shopify, Toronto
Posted in: Canada Blog Friends, Photography, Social Media, Toronto
Taged with: Abode nightclub, Andrew F Stewart, Blogger, Boardwalk Empire, Canadian Club, Casie Stewart, HBO, John Leschinski, Lauren ONizzle, PraxisPR, Whisky
The anything-goes, colorful world of HARTH really came to life at 99 Sudbury St in Toronto on Weds 26 October 2011. Harthfest 2011 was a large colourful event attraction filled with enthusiastic phone app developers fresh from AndroidTO. Raymi the Minx told me about harthfest in a heartfelt mass email. She wrote, Hey idiots this is how you come to harthfest for FREE tomorrow – get your tickets for your flight on harth air, i’ll be checking you in at the door. Forward this to friends of yours you want to bring with. 8PM 99 Sudbury See ya! http://harthfest.com Harthfest was the AndroidTO After Party 2 ROOMS – 2 EXPERIENCES, both of them kinda chilly LIVE PERFORMANCES COLORFUL EXHIBITS were arranged about the room behind a boxing ring, The StickerYou Make-Your-Own-Sticker Photo Booth Roller Derby champions THE ROLLERGETTES in-person The art of Jimmy Chiale The Eightshit social media profile pic… Read more »
Posted in: Canada Blog Friends, Charity Event, Friends of Smojoe, Mobile software, Photography, Toronto
Taged with: AndroidTO, Andy Milonakis, Casie Stewart, Harthfest, Michael Nus, Raymi The Minx, Sean Ward
There is a new page on the Lenzr Blog entitled, How To Get Votes? that explains the art and science of soliciting votes and earning a Top Ten ranking (to be considered by Judges as winner for prizes and permanent honour with blog links to user profile page). Not content with simply posting my thoughts on the subject, and reflecting on years of experience, I have placed a thread in the Lenzr discussion forum. How To Get Votes? in the Lenzr Forum to ask the membership for their ideas. (The Promote section of the Lenzr Forum is incidentally one place where you can get votes), Referrals and ‘Vote Exchanges” are allowed, and encouraged when they are communicated and acted upon in a manner that perpetuates a germ of the sponsor’s story. Carolyn Wilman, Contest Queen and Lenzr Judge Carolyn Wilman has volunteered to be one of eight current Lenzr Judges!… Read more »
Posted in: business storytelling, Canada Blog Friends, Interactive, Lenzr, online business, Social Media, Toronto, Web Marketing
Taged with: Carolyn Wilman, Contest Queen, Interactive, inventory management, Lenzr, limiting script, organic ingredients, photo contests, production planning, Social Media
It’s October already. September was a blur, but there was one day I did manage to get out to my parent’s farm in time to help harvest honey. We brought in one hundred and forty honey supers in one day. Here I am helping my brothers harvest their honey crop. The harvest is late this year, and beeing out in a ‘yard-of-bees’ on a chilly September morning isn’t much fun – the bees were miserable! But the mist covered scenery is breathtaking. I love this particular beeyard because its centered in an old apple orchard. Its a trip back in time to when local farmers planted fruit trees and made their own home cooked pies and preserves. Now here in a very old field, far from any major highway there are a half dozen hundred year old trees and their children, and their forgotten fruit lies all around the perimeter… Read more »
Posted in: Actually sharing secrets, article marketing, business storytelling, Canada Blog Friends, Friends of Smojoe, Personal Blog, Smojoe Clients, User Submitted Content, Web Marketing
Taged with: brand story, business storyteller, design, Duo, marketing blog, Nora Camps, strategy
Somebody put me on the list and I got invited to the YYZ LIVING magazine second issue launch party at Ultra Supper Club on Queen St West on Thursday 16 June 2011 evening 8pm. It wasn’t hard to get invited to this event, everyone was there. The evening started at 8pm upstairs on the white paint of the Ultra patio which had just come into shade cast by taller brick buildings west on Queen St. The food was tasty. The free drink was orange juice and champagne w strawberry The two bartenders on the south bar were overworked from the start. It was a nice night that actually got warmer when the sun went down. It was downright steamy later. This highly anticipated party did indeed bring out some interesting people from the world of fashion art and media, and this really was an almost perfect evening for an outdoor… Read more »
Posted in: Actually sharing secrets, Canada Blog Friends, Fashion Blog, Friends of Smojoe, Personal Blog, Search Engine Marketing, Smojoe Clients, Social innovation, Toronto, Video
Taged with: bartenders, Lisa Charleyboy, Mario Miotti, patio, rooftop, The wine Ladies, Toronto, Ultra Supper Club, YYZ Magazine, “FREE”, “PB $TYL$”
When Alex Blom first told me about Freelance Camp coming to Toronto he planted a seed which germinated in my brain a few days later… I guess it sprouted when I finally navigated my PC browser toward the ‘Suggest a Session’ page on the #flcto website. At that time, I volunteered to share my knowledge about how and why I do what I do when I blog. I thought perhaps I’d explain what I’m trying to accomplish when I create my distinctive looking WordPress sites, along with all of the cookie crumb ‘info kibble’ that I plant in my sidebars. The program is called Pimp Your Blog. My proposal was accepted! So now I’m on the Freelance Camp Toronto 2010 website’s official schedule. I’m slated to present Pimp Your Blog on Sunday 1:30 pm in Track 4. The idea that Alex planted is now bearing fruit in my brain as… Read more »
Posted in: Actually sharing secrets, Canada Blog Friends, Lenzr, Smojoe Events, Toronto, User Submitted Content, workshop
Taged with: Alex Blom, Allan Janssen, Blogs Canada, Canada Blog Friends, Erin Bury, Freelance Camp, Jeff Waldman, Rachel Young, sidebar widgets, SMM, social relevance, storytelling strategy, Toronto, Wayne Lee
