Earlier this week I published an inspired piece of content entitled Find me a dentist on Dr. Archer’s website blog. The long copy article was reasonably well researched and expertly fashioned to be really findable as it explores the various different dentist index websites that have evolved to help consumers secure appointments with nearby dentists. But how do these services collect the rich data they need to make useful results? The data they purvey, the source of the information and its deliverance is the primary distinction we can use to judge these local search providers; deep down inside these small competitors, they have to believe they can create an information delivery system that surpasses Google’s own local search abilities. As in most business niches, Google is the market leader in connecting Canadians with their dentists, but that hasn’t stopped half a dozen competitors from trying to do it better… and… Read more »
Posted in: Actually sharing secrets, article marketing, business storytelling, Future Technology, Interactive, Search Engine Marketing, Toronto, Web Marketing
Taged with: Canpages, dental referral, dental services, DentistFind.com, Dr. Archer, find me a dentist, local search
I visited the 2012 Zoomershow on Saturday Oct 27th with an open mind. I’m close pals with some exhibitors and so was emailed some free tickets which I used to get myself and a friend in the door at the Direct Energy Bldg. On that autumn morning most of Toronto stayed home; the weather was awful. Oct 27th was just two days before Hurricane Sandy blasted the city and the preceding wind and rain made driving difficult and waiting in line to pay for parking at Exhibition Place was particularity painful. But once inside the venue, people were surrounded by warmth, luxury and a best-of-the-best vision of their possible futures. There were doctors, lawyers and dentists, cosmetic surgeons, investment bankers, travel agents and pet food manufactures all giving away stuff in their booths. I wrote about visiting the 2012 Zoomershow on Travelblogs and I published a similar account on Socyberty… Read more »
Posted in: article marketing, Canada Blog Friends, Fashion Blog, Friends of Smojoe, Future Technology, Smojoe Clients, Web Marketing
Taged with: ARTA Gallery, Distillery District, Look Good Do Good Feel Good, Megha Sandhu, Miss Teen Canada, Steve Levinson, US election, Web Marketing, Zoomers magazine, Zoomershow
A hundred years ago, the first filmmakers built their own movie cameras and recorded the world’s first motion picture images. These pioneers correctly predicted that their business would change the world. Making the ‘dancing shadows of light’ on the silver screen would soon be regarded as the highest art form, a powerful new communication tool called cinema. Storytellers from around the world experimented with length, dialogue and genres, and eventually a common narrative form appeared, and an entire new industry emerged to repackage man’s archetypal myths on silver nitrate. Human brains need emotional narratives the same way our human bodies need nutritious food. Today we live in another great age of change – web media is a powerful new tool that’s quickly transforming our lives and changing the way we do business, and the way we tell stories. But the more things change, the more they stay the same. All… Read more »
Posted in: article marketing, business storytelling, Future Technology, Interactive, Personal Blog, Photography, Social innovation, User Submitted Content, Web Marketing
Taged with: Battleship Potemkin, constructing meaning on the web, Rudolf Arnheim, Soviet Constructivism, storytelling
On Jan 23rd 2012 myself and David Shephard from Jib.ca along with Deb Lewis of Toronto City Events and some other principals organized another better Search and Social Rank Symposium at Archeo in the Distillery District of Toronto. $25 ticket bought hot food, cold beer and fresh ideas (and not just sales pitches, although there were a few of those). We invited everyone we knew, and used the occasion to promote our brand of science. I debuted a rather sticky piece of content called Who to Follow on Twitter in The Distillery District which I had just posted on The Distillery District blog. This in my mind exemplifies SEM and SEO because sharing the document spreads my links. I went about a rather backward route to explain this to the audience and ended in kind of murky water with a question about canonical script. People came from miles a around… Read more »
Posted in: Actually sharing secrets, Friends of Smojoe, Future Technology, Interactive, Queen West Girl, Smojoe Clients, Smojoe Events, Social Media, Toronto, Web Marketing, workshop
Taged with: Alex Blom, Archeo, Benjamin Allison, Craig Backman, David Shephard, Geoff Whitlock, Joey deVilla, Search and Social Rank, Symposium
On January 23rd at Archeo restaurant in The Distillery District, 55 Mill St, Toronto, there is to be held another Search and Social Rank Symposium. Visit here to GET TICKETS! On this evening Rob Campbell of Lenzr Corp, and David Shephard of Jib.ca will have gathered together some of the brightest thinkers and builders in Toronto’s internet technology community to share their thoughts and ideas on ‘social rank’ and how it affects search results. This is what we mean by ‘search and social rank’, how social media is now skewing search engine results, and vice versa. Guest speakers include Joey DeVilla (the Accordian Guy) from Shopify.com, Geoff Whitlock of Click Clip Deals. Craig Backman the president of McLellan Group , Benjamin Allison, myself and one more speaker, To Be Determined . You can see all their faces and read their biographies and subject lines on the Search and Social Rank… Read more »
Posted in: business storytelling, Canada Blog Friends, Future Technology, Interactive, Lenzr, Search Engine Marketing, Smojoe Events, Social Media, Toronto, Web Marketing, workshop
Taged with: Accordian Guy, Benjamin Allison, City Events, Click Clip Deals, Craig Backman, David Shephard, Deb Lewis, estore, Geoff Whitlock, Google Algorithm, Jib, Joey deVilla, Lenzr, McLellan Group, Rob Campbell, search engine, Shopify, Toronto
JWT stands for J. Walter Thompson and they bill themselves as the world’s most famous communications agency. It’s probably true, but I had never heard of them before Laurie Dillon Shaulk accepted a position there last fall. She invited me to attend #JWTslam last night, Feb 9th 2011. The swank event was held in the historic St. Paul’s Church venue at Bloor St E. This is the big leagues, home of the Big Ideas. JWT Canada’s Retail Slam – Showcasing the Major 2011 Trends Shaping Retail was set in the heart of social media week in Toronto or #smwTO on Twitter. And so I’ve been out every night because I feel obliged to attend these events despite the fact that I loath the cliché that social media is becoming, (has become) and I resent the dominance of Facebook and Twitter and the inevitability of the garden web becoming the most… Read more »
Posted in: Actually sharing secrets, Friends of Smojoe, Future Technology, Interactive, online business, Social innovation, Social Media, Toronto, Web Marketing
Taged with: Ann Mack, Bee Media, Benjamin De Castro, Crucial Interactive, Davi Bosch, David Peres, F-Commerce, Guy Gal, Horizon Studios, Janice Diner, JWT, Laurie Dillon-Schalk, Mark Campbell, Peter Bozinovski, QR codes, thebizmedia, VMG Cinematics
Once again City Events steps up and builds a better mousetrap – a networking event that’s also a competition! Deb Lewis consistently designs and presents world class events that are extraordinary. And she’s even better when she teams up with other events industry veterans. Jeffrey Musson is President of three Information Technology (IT) companies, including a wireless product “start up” and an accomplished entrepreneur with 10 years experience in achieving corporate goals through operational excellence and solid financial performance. . Jeff is well known for his ability to effect change through simplifying complex challenges and by motivating staff, along with peers, to meet desired business outcomes. Throughout his career, he has demonstrated success in directing business development with progressive responsibilities, strategic business planning, marketing and contract negotiations with affiliated partners. Jeff received his LL.M. in ADR, at Osgoode Hall Law School, York University, in 2007, but he was friends with… Read more »
Posted in: Friends of Smojoe, Future Technology, Mobile software, online business, Personal Blog, Smojoe Events, Social Media, Toronto
Taged with: Adam Ben-Aron, Adil Dhalla, Alex Mackay, City Events, Deb Lewis, Epixome, Gary Puppa, Jeff Musson, My City Lives, Pushlife, Ray Reddy, Social Media, social technology, Vayyoo Connect
Just as there are film producers, and theatre producers, please embrace the concept of an online social relevance producer. This position is the head of the social media marketing department. The social relevance producer sits above the community managers and below the VP of Marketing. She works directly with SEO specialists, and storytellers including the mainstream media. This is a new vocation. The online social relevance producer is the company storyteller that sets policy and executes keyword strategy. He or she composes stories as ‘hot scripts’ which are txt docs that are in html or pre-fabricated bits of BB code that contain pictures, and links as well crafted incentives. They’re cut and pasted from the backend of the relevance producer’s own favourite blogs and discussion forums. Community managers spread messages as they adapt the hotscript to fit their own blogs and forums. Following the idea of Story Funnels to Buckstops,… Read more »
Posted in: Future Technology, online business, Social innovation, Toronto
Taged with: community manager, employment, job, SEM, SEO, SMO, Smojoe, social relevance producer, Toronto
ASTROPRENEURS NEEDED ON THE MOON! Earth’s space agencies are colonizing the moon. Robots have made circular platforms that support agricultural, commercial, industrial, and residential lunar modules. There are one hundred and fifty two empty lots ready to be ‘claimed’ in this Lunarsphere, and investors on Earth are waiting to build units. Lunar Real Estate Brokers are needed to facilitate private investment on the moon. Forty three Contracts and twenty two Blueprints are available, and all twenty-four Moonrail station sites are empty, ready for purchase. The first developer to link the Lunarsphere to the moonrail system will be forever remembered as the ‘Colony Founder’. Lunarsphere is a moon colony board game. Developers match contracts with blueprints as they race to buy land, build modules, and be the first to construct four Moonrail Stations. The year is 2014 AD. A new breed of pioneer is migrating to the next frontier. Your request… Read more »
Lenzr is packed full of photo contests for March and April 2010. They came out of the woodwork to be part of this series, and there’s more queuing for May. It seems local businesses like the buzz that a properly promoted photo contest can deliver, and the price is right. If you’re interested in promoting your business on Lenzr email rob at smojoe dot com, or you could message Lenzr admin but it all goes to the same place. The buckstop is here. Toronto Party Rentals Company seeks Backyard Party Events photos on Lenzr Backyard Party Events is a photo contest for the DIY party people who would rather host friends than be guests. The sponsor is a Toronto party rentals company that wants to see pictures of people who stay home and do it themselves, renting tables, chairs, tents, wet bars, stages and fences for their own world class… Read more »
Posted in: Future Technology, Lenzr, Photography, Smojoe Clients, Web Marketing
Taged with: business phones, Fire and Ice, Geoinstallers, geothermal, grass cutting, How Green Are You?, lawnmower, Lenzr, modern office, Neuton CE6, Obsolete Office Equipment, solar power, Steve Hamoen, sustainable lawn care, tent rentals, Toronto party rentals, ZoneLife
