On Jan 23rd 2012 myself and David Shephard from Jib.ca along with Deb Lewis of Toronto City Events and some other principals organized another better Search and Social Rank Symposium at Archeo in the Distillery District of Toronto. $25 ticket bought hot food, cold beer and fresh ideas (and not just sales pitches, although there were a few of those). We invited everyone we knew, and used the occasion to promote our brand of science. I debuted a rather sticky piece of content called Who to Follow on Twitter in The Distillery District which I had just posted on The Distillery District blog. This in my mind exemplifies SEM and SEO because sharing the document spreads my links. I went about a rather backward route to explain this to the audience and ended in kind of murky water with a question about canonical script. People came from miles a around… Read more »
Posted in: Actually sharing secrets, Friends of Smojoe, Future Technology, Interactive, Queen West Girl, Smojoe Clients, Smojoe Events, Social Media, Toronto, Web Marketing, workshop
Taged with: Alex Blom, Archeo, Benjamin Allison, Craig Backman, David Shephard, Geoff Whitlock, Joey deVilla, Search and Social Rank, Symposium
On Weds 14 April 2010, Rob Campbell gained thirty new twitter followers @roberrific after I journeyed to Humber College and put on two ninety minute presentations for two groups of eager Public Relations students. My speeches spelled out exactly how Smojoe uses social networks to rank higher for keywords in search engines. There is no deck or paper program for this show, it’s all performed live. I try to make it as entertaining as possible by asking questions and telling funny stories as I project screengrabs and spreadsheets, and visit the URLs of my articles, blogs and discussion forum posts. These Humber PR graduates are web savvy scholars who paid nothing for my presentation, and so they got no sympathy from me as I spewed forth anecdotes and talked too fast – I packed their heads with too much information all at once and deliberately bounced from concept to… Read more »
Posted in: Actually sharing secrets, Friends of Smojoe, Queen West Girl, Social innovation, Social Media, Toronto
Taged with: Alyssa Fraser, Baron Group, Carly-Anne Fairlie, Chris Hamoen, Damned Heels, Deborah Weinstein, DuetPR, Erin Bury, Frank Abrams, Geothermal Installers Blog, Hailey Coleman, HumberPR, Jennifer Love, Jonathan Samahin, Ken Seto, Kunal Gupta, Michael Cayley, Paul Riopelle, Polar Blog, roberrific, Salesways, Sarah Prevette, Smojoe Events, Steve Hamoen, Strategic Objectives, training, WeGoWeGo, zenPeak
