Blog

The Second Ever Search and Social Rank Symposium

Post by on Feb 06, 2012

On Jan 23rd 2012 myself and David Shephard from Jib.ca along with Deb Lewis of Toronto City Events and some other principals organized another better Search and Social Rank Symposium at Archeo in the Distillery District of Toronto. $25 ticket bought hot food, cold beer and fresh ideas (and not just sales pitches, although there were a few of those). We invited everyone we knew, and used the occasion to promote our brand of science. I debuted a rather sticky piece of content called Who to Follow on Twitter in The Distillery District which I had just posted on The Distillery District blog. This in my mind exemplifies SEM and SEO because sharing the document spreads my links. I went about a rather backward route to explain this to the audience and ended in kind of murky water with a question about canonical script. People came from miles a around… Read more »


Canadian Harvest Illustrates Business Storytelling

Post by on Oct 04, 2011

It’s October already. September was a blur, but there was one day I did manage to get out to my parent’s farm in time to help harvest honey. We brought in one hundred and forty honey supers in one day. Here I am helping my brothers harvest their honey crop. The harvest is late this year, and beeing out in a ‘yard-of-bees’ on a chilly September morning isn’t much fun – the bees were miserable! But the mist covered scenery is breathtaking. I love this particular beeyard because its centered in an old apple orchard. Its a trip back in time to when local farmers planted fruit trees and made their own home cooked pies and preserves. Now here in a very old field, far from any major highway there are a half dozen hundred year old trees and their children, and their forgotten fruit lies all around the perimeter… Read more »


100 Posts on Smojoe

Post by on Jul 27, 2011

MILESTONE This blog now has 100 posts. I just crossed the line. I’m reminded of a conversation at WordCamp09 where a guy said ‘You’re not a blogger until you have 100 posts.’  I started this portal in June 2008 to help sell my intangible goodness. This 100th blog post affords me the perfect opportunity to reflect back on my own progress as a freelance writer, blogger, web content producer and thinker / organizer that specializes in helping others find a marketing path in the age of earned media. I taught myself and learned empirically the Smojoe Code of compound link building and ‘how to make keyword sandwiches’. Readers of every description have watched and read along as Smojoe gave birth to Lenzr and everyone can see what that business is becoming…  This blog is one of the best places to glean rare inside looks at traffic stats and issues. Will… Read more »


Registration Day, 2011 Search for Miss Teen Canada

Post by on Jul 10, 2011

Inside the 2011 Search for Miss Teen Canada World Saturday July 9th was a very special Registration Day for at least seventy five participants in the 2011 Search for Miss Teen Canada – World, as one by one teen girls age 14-18 from all across Canada checked their luggage into the sponsor hotel in downtown Toronto to start their week long adventure. One at a time they met each other in the lobby and corridors the massive historic hotel complex at the base of the city. In the antechamber of one of the enormous ballrooms, they found Michelle Weswaldi and lined up there to present her with their head shots, and CDs filled with pictures, videos and audio that they recorded at home in which they demonstrate their acting, singing and special skills for the upcoming talent show.  After a brief question and answer with the Pageant Director they went… Read more »


YYZ Magazine Party at Ultra Supper Club, 16 June 2011

Post by on Jun 17, 2011

Somebody put me on the list and I got invited to the YYZ LIVING magazine second issue launch party at Ultra Supper Club on Queen St West on Thursday 16 June 2011 evening 8pm. It wasn’t hard to get invited to this event, everyone was there. The evening started at 8pm upstairs on the white paint of the Ultra patio which had just come into shade cast by taller brick buildings west on Queen St. The food was tasty. The free drink was orange juice and champagne w strawberry The two bartenders on the south bar were overworked from the start. It was a nice night that actually got warmer when the sun went down. It was downright steamy later. This highly anticipated party did indeed bring out some interesting people from the world of fashion art and media, and this really was an almost perfect evening for an outdoor… Read more »


Smojoe Dental Surgery Testimonial is White Tooth SEO

Post by on Oct 26, 2010

Earlier this summer, Smojoe whitened his smile with advanced cosmetic dental surgery. BEFORE & AFTER Dr. Natalie Archer DDS, the Toronto dentist that sponsored the Kids in Action photo contest on Lenzr generously offered to fix my yellow smile using all her wisdom and expensive machinery.  It wasn’t entirely free, but I didn’t have to pay full freight either.  Seven anterior all ceramic crowns for my teeth 1-4 (upper right first premolar) to 2-3 (upper left canine) across top front of mouth cost $6800, before taxes, but of course I didn’t pay that much… Complete with six YouTube videos and seventeen original pictures, Smojoe’s dental make-over is a detailed chronological account of what exactly happened inside Rob Campbell’s mouth at Rosedale Family Dental Care on June 12th to June 30th, 2010.


Jeanne Lottie’s Deck Party During Toronto Film Festival

Post by on Sep 16, 2010

On September 15th 2010, in the middle of the Toronto International Film Festival in the heart of the city, Jeanne Lottie had a fashion party out behind her Pink House. It was a warm autumn evening in the downtown core and Jeanne Lottie’s invite only party opened its doors just after six o’clock. People entered through the front door and perused the merchandise on the main floor before making their way out back or upstairs…  According to her plans, we gathered on the two tier wooden deck behind her Pink House at 32 Scollard Street and in the cool shade of a very large tree. There was white wine and finger food including cured meats and cheese nibbles, lobster purses, Japanese spring rolls and all manner of vegetable trays and dips. Jeanne Lottie has a hammock slung back there, and its easy to imagine how, on a hot summer day,… Read more »


SPOTLIGHT for Fife House and Tina Rogers of Tempo Toronto

Post by on Sep 12, 2010

Smojoe is helping promote SPOTLIGHT Unplugged this month, the Up Close and Personal music event fundraiser at the Berkeley Church, 315 Queen St E is to benefit Fife House and support their efforts to provide secure and affordable housing for those living with HIV/AIDS. This is good cause and the event promises to be memorable as it features ‘candid’ acoustic and piano performances by notable Canadian talents. Spotlight Unplugged. Up Close and Personal Thursday September 30th at Berkeley Church, 315 Queen St. East, Toronto The musical line up includes, Hayley Sales, Mark Masri, Kellylee Evans and Micah Barnes. There’s a silent auction and some very small portions of fancy food is also provided. Tickets are $75 each. For more information, or you can get tickets to SPOTLIGHT here. For even more reading on this subject, Tina Rogers has authored an excellent article about the upcoming SPOTLIGHT charity event for Fife… Read more »


Pictures and Discussions from 2010 Search for Miss Teen Canada World

Post by on Jul 22, 2010

Channing Smendziuk is Miss Teen Canada 2010 Miss Teen Canada World Winners press release gives insight into the action-packed week of activities, events and experiences that culminated in a dazzling night, the Grand Finale on July 17th. Congratulations to 17 year old Channing Smendziuk from Brandon, Manitoba. She’s the 2010 Miss Teen Canada-World. The girl is tall and beautiful, and smart and funny; she’s a very good blogger who finished with a score over 8.0 in the blog component of the pageant. Be sure to check the MTC-W facebook group for more news and updates about Channing’s most recent adventures, and her follow her challenges at the Miss Teen World pageant in Houston Texas.  After that climactic event, and in company with all of the agents and producers choreographers photographers and web storytellers that she meets abroad, Channing will be traveling all across Canada as part of the pageant next… Read more »


IABC 2010 World Conference and Jane Reeves, Judy Lewis, and Barb Sawyers

Post by on Jun 01, 2010

Thank you Jane Reeves wherever you are…  It’s an honour to know Jane.  Not only did she write a very flattering feature article about  Smojoe at IABC PIC presents on May 12th for the IABC website, but she also truncated the bytes and put more pictures and links on her own blog.  She fragmented her message and put another relevant segment of the story about Smojoe on the Jane Reeves Writes blog. Now add some discussion forum posts and a bookmarking service or two, and she will have assembled a powerful Story Funnel (with this Smojoe blog as the buckstop). Judy Lewis is another IABC member that Smojoe follows Smojoe will be attending attending Judy Lewis’s panel on Tuesday June 8th in the morning, at the IABC 2010 World Conference between June 6th and 9th. The event showcases the best of the best business communicators from around the globe right… Read more »