Post by Robert Campbell on Mar 06, 2013 On Saturday Feb 23rd 2013 I was at Podcamp Toronto. The first familiar face that greeted me as I walked in the door at 9:30am was Karim Kanji co-founder of Third Ocean. “Rob Campbell” Karim announced as he shook my hand. “You showed up early, and you wore a suit!” he said, suddenly suspicious of me. Karim was helping organize Podcamp Toronto 2013 because, like a moth to a flame, he must love the excitement of being an inside man at these things. Taking it all in over two days you can sort the facts out later – identifying new and old trends and most exciting, using new information to conceive new possibilities. Yes I felt a little overdressed right at that moment, but you know, as the day went on I came to believe again that you can’t dress up too… Read more »
Posted in: Actually sharing secrets, Friends of Smojoe, Personal Blog, Search Engine Marketing, Smojoe Clients, Smojoe Events, Web Marketing
Taged with: #PCTO2013, Karim Kanji, Laurie Dillon-Schalk, marketing, Podcamp Toronto, Rob Campbell, search engine optimization, SEO, Smojoe
On Monday April 16th 2012 there will be a third Search and Social Rank Symposium held at Archeo restaurant in the Distillery District of Toronto. People like this event because it’s easy to come here and eat and drink and talk and learn a bunch of helpful new sites and new tools they can use in their own homemade marketing solutions. You can get $30 tickets for #SSRS3 here, or check Facebook for even more details. Search and Social Rank Symposium #3 will be both mental and physically nourishing. Attendants will get a tasty HOT meal from a buffet table with lots of selection, alongside a delicious alcoholic beverage of their choice. Most importantly, they get a nice cushy seat at a long wooden table surrounded by peers. Wireless internet access will be available, of course and indeed some folks open their laptops and take perfect notes, and some even… Read more »
Posted in: Actually sharing secrets, business storytelling, Friends of Smojoe, online business, Search Engine Marketing, Smojoe Events, Social innovation, Social Media, Toronto, Web Marketing
Taged with: Alex Blom, Brad Gosse, City Events, Deb Lewis, Distillery District, search engine optimization, SEO, social relevance, Symposium, Toronto, Web Marketing, webmaster
Story Funnels to Buckstops for Bar and Restaurant Owners, looks the same as it would for mining companies or fashion magazines or fruit beverage vendors. Every online business in every niche can use this basic model to build relevance and increase traffic and conversion on their websites. Once again I got a chance to explain this diagram above to a room full of curious people. My only reward was the sound of their ballpoint pens scribbling notes on paper as I passionately imparted the wisdom of building incoming links as part of a prolonged SEO campaign, manifesting itself as warm and fuzzy social media stories. I filled the talk with web URLs they can visit and little tips and tricks they can use to improve their search engine rankings while telling their own informative and emotional stories. I crammed three hours of tactics into a forty minute talk in the… Read more »
Posted in: Actually sharing secrets, business storytelling, Smojoe Events, Social Media, Toronto, Web Marketing, workshop
Taged with: Buckstops, CRFA, presentation, Rob Campbell, SEO, Social Media, Story Funnels, tactics, tarde show, tips, Toronto
On Jan 23rd 2012 myself and David Shephard from Jib.ca along with Deb Lewis of Toronto City Events and some other principals organized another better Search and Social Rank Symposium at Archeo in the Distillery District of Toronto. $25 ticket bought hot food, cold beer and fresh ideas (and not just sales pitches, although there were a few of those). We invited everyone we knew, and used the occasion to promote our brand of science. I debuted a rather sticky piece of content called Who to Follow on Twitter in The Distillery District which I had just posted on The Distillery District blog. This in my mind exemplifies SEM and SEO because sharing the document spreads my links. I went about a rather backward route to explain this to the audience and ended in kind of murky water with a question about canonical script. People came from miles a around… Read more »
Posted in: Actually sharing secrets, Friends of Smojoe, Future Technology, Interactive, Queen West Girl, Smojoe Clients, Smojoe Events, Social Media, Toronto, Web Marketing, workshop
Taged with: Alex Blom, Archeo, Benjamin Allison, Craig Backman, David Shephard, Geoff Whitlock, Joey deVilla, Search and Social Rank, Symposium
On January 23rd at Archeo restaurant in The Distillery District, 55 Mill St, Toronto, there is to be held another Search and Social Rank Symposium. Visit here to GET TICKETS! On this evening Rob Campbell of Lenzr Corp, and David Shephard of Jib.ca will have gathered together some of the brightest thinkers and builders in Toronto’s internet technology community to share their thoughts and ideas on ‘social rank’ and how it affects search results. This is what we mean by ‘search and social rank’, how social media is now skewing search engine results, and vice versa. Guest speakers include Joey DeVilla (the Accordian Guy) from Shopify.com, Geoff Whitlock of Click Clip Deals. Craig Backman the president of McLellan Group , Benjamin Allison, myself and one more speaker, To Be Determined . You can see all their faces and read their biographies and subject lines on the Search and Social Rank… Read more »
Posted in: business storytelling, Canada Blog Friends, Future Technology, Interactive, Lenzr, Search Engine Marketing, Smojoe Events, Social Media, Toronto, Web Marketing, workshop
Taged with: Accordian Guy, Benjamin Allison, City Events, Click Clip Deals, Craig Backman, David Shephard, Deb Lewis, estore, Geoff Whitlock, Google Algorithm, Jib, Joey deVilla, Lenzr, McLellan Group, Rob Campbell, search engine, Shopify, Toronto
Saturday August 27 will see a great many blog friends and social media marketers gather behind CSI in the parking lot south of Honest Eds at Bloor St and Bathurst in Toronto. Word11 has been conceived as a 24hr blog media event, and hopes to be the first in a long series of annual 24hr events. It emerged from a minor kerfuffle between Cg6 and WordCamp, the details of which remain unclear. Some refunds were issued and are still the subject of excellent blog discussions and tweets. The event was preceded by something called Prefix which took us all by surprise. I ask you… Will WORD11 be the first occurrence of an annual social media festival? or will this be the only one? Whatever the case I’m sure we’ll make memories, and I reckon it will be rather historic day and night and day again. I intend to use this… Read more »
Posted in: Actually sharing secrets, business storytelling, Interactive, Lenzr, Search Engine Marketing, Smojoe Events, Social innovation, Social Media, Toronto, User Submitted Content, Web Marketing, workshop
Taged with: itinerary, party rentals, portable toilet rentals, property maitenance, Rob Campbell, social media marketing Toronto, speakers, tickets, Word11
MILESTONE This blog now has 100 posts. I just crossed the line. I’m reminded of a conversation at WordCamp09 where a guy said ‘You’re not a blogger until you have 100 posts.’ I started this portal in June 2008 to help sell my intangible goodness. This 100th blog post affords me the perfect opportunity to reflect back on my own progress as a freelance writer, blogger, web content producer and thinker / organizer that specializes in helping others find a marketing path in the age of earned media. I taught myself and learned empirically the Smojoe Code of compound link building and ‘how to make keyword sandwiches’. Readers of every description have watched and read along as Smojoe gave birth to Lenzr and everyone can see what that business is becoming… This blog is one of the best places to glean rare inside looks at traffic stats and issues. Will… Read more »
Posted in: Actually sharing secrets, business storytelling, Friends of Smojoe, Lenzr, Personal Blog, Search Engine Marketing, Smojoe Clients, Smojoe Events, Social innovation, Web Marketing
Taged with: A Counting Exercise, Bell Globe Media, Deb Lewis, Greenwashing, Jadac, LifeCapture Interactive, Nestle Pure Life, Peter Miskimmin
As an interactive story engineer, I’m always interested in learning new ways to communicate business messages in digital media; I like to see companies doing exceptional things that ‘hook me’ and make me want to know more, and thereby bring attention to their products and services through story. There are many examples of how the magic of a good story has moved consumers, most famously, Ted Williams, the homeless man-with-a-golden-voice in Atlanta Georgia, the Old Spice guy, and Susan Boyle surprising Simon Cowell and everyone in Britain’s Got Talent. Susan didn’t win the competition, but her first moments on stage were so special that her fame will forever eclipse the names of the winners. She went on to sell millions of recordings and is living proof of the power of story. Business management consulting uses visual storytelling to communicate complex ideas. Each Lenzr Photo Contest is a Ready Made Story… Read more »
Posted in: Actually sharing secrets, business storytelling, Interactive, Lenzr, online business, Photography, Search Engine Marketing, Smojoe Events, Social innovation, Social Media, Toronto, User Submitted Content, Web Marketing, Web Resource, workshop
Taged with: business storytelling, Click Clip Deals, free coupons, management consulting, printable coupons, social media marketing, Twitter and Facebook, video media
There was a heavy snowfall outside Duggan’s Brewery and all over downtown Toronto on Jan 6th, 2011. Unfortunately the inclement weather negatively affected attendance at the Greater Toronto Business Network Meet-Up being held inside the brew pub. All the same, a dozen or more knowledge hungry, independent thinkers joined in conversation downstairs in ‘The Cellar’ opposite the steamy Plexiglas walls of the bottling room which accommodates a giant beer vat in this special event facility. Food and drink was served up alongside hot ideas. Hosted by Mark Bauche of RBC Dominion Securities, the group was composed of medium sized business owners and digital marketing executives. Special thanks to Michael E V the manager on shift at Duggans Brewery that night; he is excellent at his job. Inside the pub, starting at seven pm downstairs, I, Rob Campbell CEO of Smojoe delivered a forty minute seminar on how we use social… Read more »
Posted in: Actually sharing secrets, Friends of Smojoe, online business, Search Engine Marketing, Smojoe Events, Social Media
Taged with: David MacLean, Design Clinic, Duggans Brewery, Guy Matorin, Living in the GTA, Marc Bauche, Meet-Up, Michael Cloke, Randolph Mabaquiao, The Cellar, Volkmar Volzke, Wolf21
Once again City Events steps up and builds a better mousetrap – a networking event that’s also a competition! Deb Lewis consistently designs and presents world class events that are extraordinary. And she’s even better when she teams up with other events industry veterans. Jeffrey Musson is President of three Information Technology (IT) companies, including a wireless product “start up” and an accomplished entrepreneur with 10 years experience in achieving corporate goals through operational excellence and solid financial performance. . Jeff is well known for his ability to effect change through simplifying complex challenges and by motivating staff, along with peers, to meet desired business outcomes. Throughout his career, he has demonstrated success in directing business development with progressive responsibilities, strategic business planning, marketing and contract negotiations with affiliated partners. Jeff received his LL.M. in ADR, at Osgoode Hall Law School, York University, in 2007, but he was friends with… Read more »
Posted in: Friends of Smojoe, Future Technology, Mobile software, online business, Personal Blog, Smojoe Events, Social Media, Toronto
Taged with: Adam Ben-Aron, Adil Dhalla, Alex Mackay, City Events, Deb Lewis, Epixome, Gary Puppa, Jeff Musson, My City Lives, Pushlife, Ray Reddy, Social Media, social technology, Vayyoo Connect
