One of the brightest stars graduating from HumberPR this year is Zack Sandor Kerr. He’s tied with Kyle the Keener in awesomeness, which is a wholesome combination of attitude and aptitude. Because of his unique skill set, Zack got a cool new job blogging for Gio Bikes about how he’s spending his summer having nomadic adventures on their latest model electric scooter, or ebike as they hope to be called. Zack tweets his experience @GioinTO Gio in To is about a guy and his electric bike in Toronto and that sets the stage for many countless stories in hundreds of local niches; he could tackle Toronto pedestrian affairs or municipal bike path issues, or chronicle cultural events, ie document Portuguese parades in the Toronto’s west end. He could report on World Cup street scenes and G20 protests – all from atop his ebike. Zack is a good storyteller who really… Read more »
Posted in: Friends of Smojoe, Interactive, Search Engine Marketing, Social innovation, Social Media, Web Marketing
Taged with: electric bike, Faith Seekings, full service marketing, Gio in To, Kyle the Keener, Ontario, Rapport, scooter blog, Toronto, Zack Sandor Kerr
Thank you Jane Reeves wherever you are… It’s an honour to know Jane. Not only did she write a very flattering feature article about Smojoe at IABC PIC presents on May 12th for the IABC website, but she also truncated the bytes and put more pictures and links on her own blog. She fragmented her message and put another relevant segment of the story about Smojoe on the Jane Reeves Writes blog. Now add some discussion forum posts and a bookmarking service or two, and she will have assembled a powerful Story Funnel (with this Smojoe blog as the buckstop). Judy Lewis is another IABC member that Smojoe follows Smojoe will be attending attending Judy Lewis’s panel on Tuesday June 8th in the morning, at the IABC 2010 World Conference between June 6th and 9th. The event showcases the best of the best business communicators from around the globe right… Read more »
Posted in: Actually sharing secrets, article marketing, Friends of Smojoe, Interactive, Lenzr, Search Engine Marketing, Smojoe Clients, Smojoe Events, Social innovation, Social Media, Toronto, User Submitted Content, Web Marketing, workshop
Taged with: article, IABC, Jane Reeves, Ontario, portable toilet rentals, pr agency, seminar, Toronto
Once again, all participants in the 2010 Search for Miss Teen Canada – World beauty pageant must start and maintain a personal blog. That one single innovation has completely changed the landscape. Now the pageant pretty much advertises itself, teaches valuable skills, and lets the public share the excitment in real time. The model also shares links from contestant blogs with sponsors. Yes indeed, things have changed backstage at the beauty pageant, there’s a new category now; to win this pageant girls not only have to be seven shades of beautiful, but also, the successful finalist will have to be an exceptional blogger as measured in style, technical skill and original prose. So far the 2010 MTCW Blog Army (that link is to the index page) has recruited over 52 contestant blogs from all across Canada, and the writing is fantastic. Each finalist has plugged in live Twitter feeds and… Read more »
Posted in: Actually sharing secrets, corporate social responsibility, Fashion Blog, Friends of Smojoe, Interactive, Smojoe Clients, Social innovation, Social Media, Toronto, Web Marketing
Taged with: 2010, beauty pageant, Blog Army, blogging, case study, Casie Stewart, Miss Teen Canada World, Social Media
Just as there are film producers, and theatre producers, please embrace the concept of an online social relevance producer. This position is the head of the social media marketing department. The social relevance producer sits above the community managers and below the VP of Marketing. She works directly with SEO specialists, and storytellers including the mainstream media. This is a new vocation. The online social relevance producer is the company storyteller that sets policy and executes keyword strategy. He or she composes stories as ‘hot scripts’ which are txt docs that are in html or pre-fabricated bits of BB code that contain pictures, and links as well crafted incentives. They’re cut and pasted from the backend of the relevance producer’s own favourite blogs and discussion forums. Community managers spread messages as they adapt the hotscript to fit their own blogs and forums. Following the idea of Story Funnels to Buckstops,… Read more »
Posted in: Future Technology, online business, Social innovation, Toronto
Taged with: community manager, employment, job, SEM, SEO, SMO, Smojoe, social relevance producer, Toronto
The 2010 Innovators Ball at the Ontario Science Center was a very exciting evening. I went hogwarts in there. There were young beautiful people in costumes playing characters from all the different Harry Potter movies. I love this picture of me and some girl I’m not even sure who she is no kidding I lifted this from a Deb Lewis Facebook photo album wherein I received notice I was tagged. Wow. Thanks. This is actually not what I look like, which is why I like it so much. May 6th 2010 was a mild evening outside, and a steamy hot night inside the cavernous spaces of the Ontario Science Centre at Eglinton and Don Mills. The event timeline started soft with quiet music, brighter lights and there was a commercial facet to the experience as several companies dispensed free fantasy genre products. Innovative ideas like a plant bi-product that removes… Read more »
Posted in: Actually sharing secrets, Charity Event, Interactive, Search Engine Marketing, Smojoe Events, Social innovation, Social Media, Toronto, User Submitted Content, Web Marketing, workshop
Taged with: 2010 Innovators Ball, Alan Mckenzie, Deb Lewis, exempt market dealer, Gary Schlee, Harry Potter, Innovators Ball, Lisa Charleyboy, Matthew White, Smojoe, Story Funnels to Buckstops, web developer Toronto, White Capital
On Weds 14 April 2010, Rob Campbell gained thirty new twitter followers @roberrific after I journeyed to Humber College and put on two ninety minute presentations for two groups of eager Public Relations students. My speeches spelled out exactly how Smojoe uses social networks to rank higher for keywords in search engines. There is no deck or paper program for this show, it’s all performed live. I try to make it as entertaining as possible by asking questions and telling funny stories as I project screengrabs and spreadsheets, and visit the URLs of my articles, blogs and discussion forum posts. These Humber PR graduates are web savvy scholars who paid nothing for my presentation, and so they got no sympathy from me as I spewed forth anecdotes and talked too fast – I packed their heads with too much information all at once and deliberately bounced from concept to… Read more »
Posted in: Actually sharing secrets, Friends of Smojoe, Queen West Girl, Social innovation, Social Media, Toronto
Taged with: Alyssa Fraser, Baron Group, Carly-Anne Fairlie, Chris Hamoen, Damned Heels, Deborah Weinstein, DuetPR, Erin Bury, Frank Abrams, Geothermal Installers Blog, Hailey Coleman, HumberPR, Jennifer Love, Jonathan Samahin, Ken Seto, Kunal Gupta, Michael Cayley, Paul Riopelle, Polar Blog, roberrific, Salesways, Sarah Prevette, Smojoe Events, Steve Hamoen, Strategic Objectives, training, WeGoWeGo, zenPeak
Sunday Feb 28th, minutes ago Canada won the gold medal in Men’s Ice Hockey and my Twitter feed erupted with mostly one word tweets. Truly amazing – no other event could so singularly dominate that space except perhaps an alien invasion. I follow two hundred souls @Roberrific and fifty more and mostly different folks @Lenzr but it would seem that everyone who matters in my Twitterverse is 100% Canadian. Speaking of Lenzr, tonight, the international ice hockey event was just the opening act. Tonight all three photo contests will end at midnight! Who will win the Locaboire wine tour? The automated scoring system leaves no doubts about the prize winners. I’m very curious to see who will win the Best Gourmet Food photo contest because that person will share a Locaboire escapade through eastern Ontario with The Wine Ladies (and myself) in the middle of March. Last week Smojoe had… Read more »
Posted in: Charity Event, Friends of Smojoe, Personal Blog, Smojoe Events, Social innovation, Social Media, Toronto, Web Marketing, workshop
Taged with: Brain Possibilities, Brainwave Optimization, Deb Weinstein, Dermalogica, Elizabeth Verge, Humber PR, Memetic Brand, Michael Cayley, Personal Brand Camp 2, Strategic Objectives
Chris Binet has mass experience doing public relations for health and beauty companies in Toronto. He has helped improve media awareness for spas, skincare and soy products. Chris writes really strong press releases which are distributed through an expanding array of news media publishers and TV producers. Do you want to get your health /beauty product or service mentioned in the newspaper? or promoted on daytime television? or mentioned on the radio? Chris Binet is your fella. I met Chris Binet last summer in connection with the Miss Teen Canada – World pageant. Chris, accompanied by Ellen Smith of EnCourse, attended the very first web marketing seminar that Smojoe offered. The April 09 event was promoted by Deb Lewis of Toronto City Events, at the Spoke Club. Heath and Beauty Toronto is a Ning Community site that Chris created, and I have pledged to support and grow to prominence. Its… Read more »
Pro Bloggers know that some subjects are really hard to write about, and it takes mad skills to subtlety broach sensitive topics, especially in 3rd party social networks, blogs and discussion forums where you can’t completely control the reaction. Now let Smojoe show you two women who make it look easy… Enter two creative writers Skye Blue and Elizabeth Rose. These girls write good content on tough topics, like disease, bad sex and heartbreak. Believe it or not, there are lots of women out there who can’t talk about sex, even with their lovers, and they’re ashamed of getting personal and can’t communicate important emotions. Met Another Frog is a dating blog, a catharsis? an therapy with a feminine perspective that tackles tough questions and comforts readers. Unfortunately at this time the site is almost completely void of pictures, and my first piece of advice was to get images in… Read more »
Posted in: corporate social responsibility, Interactive, Lenzr, online business, Photography, Smojoe Clients, Social innovation, Toronto
Taged with: Lenzr, Locaboire, Mommakoala, Ontario Premier Dalton McGuinty, Orato, Phronk, single gender education, St. Andrew's College, The wine Ladies, Toronto Forums, wine blog
The twitter community of Toronto united at The Courthouse on Thursday February 11th 2010 to donate their money over drinks and conversation to the people of Haiti, who need it more than anyone else in the world. It was a very entertaining evening, and I had a great time talking to everyone, especially the bloggers and business people who came out to mix and mingle and help make a difference. Of course the music was too loud. And it really was impossible to hear anything in the main room, where everyone gathered, and I found myself seeking corridors and cavities away from the audio assault. The DJ played dance music, like any other night at The Courthouse, and it was a little sad. My ears didn’t need it, and I would have drunk more and stayed longer if they’d played native Haitian music at comfortable levels. The high points of… Read more »
Posted in: Charity Event, Personal Blog, Social innovation, Toronto
Taged with: Carly-Anne Fairlie, Casie Stewart, David Black, HaiHaiTO, Heather Lesson, Jon Gauthier, Kat Scrivner, Kurt Gooden, Lisa Charleyboy, targetivity, The Courthouse, Toronto, Tucows, Twitter