Hundreds of free thinkers and media makers gathered together on Monday Feb 7th 2011 at the Mill St Pub in the distillery district in Toronto. I went there as @Smojoe and took lots of photos. There were friends in the crowd, and I enjoyed publishing their pictures. Sean Moffitt spoke about Wikibrands, a book that he and Mike Dover wrote together that’s ‘…both visionary and pragmatic, delivering a framework for understanding the pervasively connected consumer.’ The subtitle reads, ‘Reinventing Your Company In A Customer-Driven Marketplace’ The book reviews are good, and include a common refrain, “a must read for business leaders’. It was an exciting event. Very well attended, there were people of all ages and from many parts of the industry , all united in an appreciation of ‘social business’, and of media making and marketing. Pretty much everyone has an interesting story – it was fun to mingle… Read more »
There was a heavy snowfall outside Duggan’s Brewery and all over downtown Toronto on Jan 6th, 2011. Unfortunately the inclement weather negatively affected attendance at the Greater Toronto Business Network Meet-Up being held inside the brew pub. All the same, a dozen or more knowledge hungry, independent thinkers joined in conversation downstairs in ‘The Cellar’ opposite the steamy Plexiglas walls of the bottling room which accommodates a giant beer vat in this special event facility. Food and drink was served up alongside hot ideas. Hosted by Mark Bauche of RBC Dominion Securities, the group was composed of medium sized business owners and digital marketing executives. Special thanks to Michael E V the manager on shift at Duggans Brewery that night; he is excellent at his job. Inside the pub, starting at seven pm downstairs, I, Rob Campbell CEO of Smojoe delivered a forty minute seminar on how we use social… Read more »
Posted in: Actually sharing secrets, Friends of Smojoe, online business, Search Engine Marketing, Smojoe Events, Social Media
Taged with: David MacLean, Design Clinic, Duggans Brewery, Guy Matorin, Living in the GTA, Marc Bauche, Meet-Up, Michael Cloke, Randolph Mabaquiao, The Cellar, Volkmar Volzke, Wolf21
To say I’m disappointed would be an understatement. I love MyBlogLog, and I use it everyday. I will miss it dearly. Kudos to Kole McCrae the Toronto writer who was the first one to rather cheerfully inform me that MyBloglog was ‘slated for Sunset’ as per Yahoo slide leaked from the Yahoo insider’s meeting on Dec 12th 2010. In case this is a surprise to you, ReadWriteWeb reports from “sources close to the project” that Yahoo will shut down MyBloglog next month. Kole was pretty chipper about it, but the news found me very sad. Smojoe uses MyBlogLog to, Fragment media in the ‘What’s New With Me?’ blog sidebar widget Collect stats and learn which keywords are driving traffic Find and monitor ‘blog friends’ Spread the relevance – don’t give away the whole story in one place, Rob Campbell is Roberrific on MyBlogLog. And Roberrific on Delicious. And I’m Roberrific… Read more »
Once again City Events steps up and builds a better mousetrap – a networking event that’s also a competition! Deb Lewis consistently designs and presents world class events that are extraordinary. And she’s even better when she teams up with other events industry veterans. Jeffrey Musson is President of three Information Technology (IT) companies, including a wireless product “start up” and an accomplished entrepreneur with 10 years experience in achieving corporate goals through operational excellence and solid financial performance. . Jeff is well known for his ability to effect change through simplifying complex challenges and by motivating staff, along with peers, to meet desired business outcomes. Throughout his career, he has demonstrated success in directing business development with progressive responsibilities, strategic business planning, marketing and contract negotiations with affiliated partners. Jeff received his LL.M. in ADR, at Osgoode Hall Law School, York University, in 2007, but he was friends with… Read more »
Posted in: Friends of Smojoe, Future Technology, Mobile software, online business, Personal Blog, Smojoe Events, Social Media, Toronto
Taged with: Adam Ben-Aron, Adil Dhalla, Alex Mackay, City Events, Deb Lewis, Epixome, Gary Puppa, Jeff Musson, My City Lives, Pushlife, Ray Reddy, Social Media, social technology, Vayyoo Connect
I’ve been real busy laying down the bricks and mortar part of Smojoe’s unique social media marketing business – I’ve set up shop inside another, larger and more established web marketing company located in building 58 of the historic distillery complex south of Eastern Ave and Parliament. Last month I bought two new computers for a new office space inside Jib.ca. I hired two new staff members, and have launched eight photo contests on Lenzr.com in less than sixty days. Smojoe recently merged minds with Jib.ca to offer a much wider spectrum of web marketing services. Now we have the capacity for more advanced strategy and execution. The planning is the fun part for me. I love dreaming up the story funnels that are relevance volcanoes from which the multimedia lava rock of photos, videos and hot script will spew forth as memes that compel social interaction. This is the… Read more »
Posted in: Friends of Smojoe, Lenzr, Personal Blog, Social innovation, Social Media, Web Marketing
Taged with: Age of Earned Media, business to business, buzz marketing, David Shephard, Deb Lewis, Innate Media Group, Jib, Lenzr, Will Webb
Earlier this summer, Smojoe whitened his smile with advanced cosmetic dental surgery. BEFORE & AFTER Dr. Natalie Archer DDS, the Toronto dentist that sponsored the Kids in Action photo contest on Lenzr generously offered to fix my yellow smile using all her wisdom and expensive machinery. It wasn’t entirely free, but I didn’t have to pay full freight either. Seven anterior all ceramic crowns for my teeth 1-4 (upper right first premolar) to 2-3 (upper left canine) across top front of mouth cost $6800, before taxes, but of course I didn’t pay that much… Complete with six YouTube videos and seventeen original pictures, Smojoe’s dental make-over is a detailed chronological account of what exactly happened inside Rob Campbell’s mouth at Rosedale Family Dental Care on June 12th to June 30th, 2010.
Posted in: article marketing, Friends of Smojoe, Personal Blog, Smojoe Clients, Social Media, Toronto, Web Marketing
Taged with: cosmetic dentist, dental surgery, Dr Natalie Archer, Sherbourne Medical Center, Toronto dentist
Smojoe is helping promote SPOTLIGHT Unplugged this month, the Up Close and Personal music event fundraiser at the Berkeley Church, 315 Queen St E is to benefit Fife House and support their efforts to provide secure and affordable housing for those living with HIV/AIDS. This is good cause and the event promises to be memorable as it features ‘candid’ acoustic and piano performances by notable Canadian talents. Spotlight Unplugged. Up Close and Personal Thursday September 30th at Berkeley Church, 315 Queen St. East, Toronto The musical line up includes, Hayley Sales, Mark Masri, Kellylee Evans and Micah Barnes. There’s a silent auction and some very small portions of fancy food is also provided. Tickets are $75 each. For more information, or you can get tickets to SPOTLIGHT here. For even more reading on this subject, Tina Rogers has authored an excellent article about the upcoming SPOTLIGHT charity event for Fife… Read more »
Posted in: Charity Event, Friends of Smojoe, Lenzr, Smojoe Clients, Social Media, Toronto
Taged with: Cheryl at Chocolicks, Fife House, Hayley Sales, Kellylee Evans, Lenzr photo contest winners, Mark Masri, Micah Barnes, Mommakoala, Tempo Toronto, Tina Rogers
Back when I was living in Kenora, Ontario in the spring of 2007, I was looking for new ways to make money online, and I explored writing articles on spec. When I changed hats and became a ‘web writer’ that spring, I dumped a lot of old TV proposals and strange pieces of original content into different article directories on the web. The content was already created, it was what was left over from a career as a screenwriter, documentary TV researcher. Because I could see the potential online, I was incentivized by very small returns at first… So I repurposed word files on an old writing computer and dumped them on the net under the user name ‘Roberrific’. If you do a search on that name today, you can see a massive database of content, a legacy of Grandpa’s secrets, Dumpdiggers, and ethanol and foam footware articles. There are… Read more »
Posted in: Actually sharing secrets, article marketing, Interactive, Search Engine Marketing, Social Media, Web Marketing
Taged with: article directories, beekeeper, Campbell's Honey, creating social relevance, freelance writer, Is Honey Good For You?, marketing with original articles, roberrific, son of a beekeeper, Triond
Business people with bottom lines are tired of web marketing mantras, brand-building baloney, and self congratulatory praise for a fledgling industry by its most unqualified evangelists. Smojoe’s message to new clients is clean and simple; we use innovative social media marketing to improve search engine rankings for the keywords most commonly associated with your goods or services. Smojoe writes intelligent articles, blogs and discussion forum posts that get added to Facebook and tweeted to other humans who find compelling story hooks that lead to informative text. Its precisely because of its high usability among humans that my content gets promoted by search engine robots. On the internet today, there’s a return to family honour that lets small business compete with big brands. In community blog websites, mom bloggers write better copy than ad firms not due to spelling but because their stories and conversations are real. Are you for real?… Read more »
Posted in: article marketing, online business, Search Engine Marketing, Social Media, Toronto, Web Marketing
Taged with: being first in search engines, freelance web consultant, honeybee propolis, social media marketing, social relevance producer, web guru in Toronto
On July 1st 2010 the Lenzr serial photo contest website was officially one year old. Today it’s stronger and more popular than ever before as each session helps mature the site into a more effective web marketing tool. In the last year there were seventeen successful contests that collected just over five hundred pictures with headlines, tags and comments from about three hundred and seventy registered members. You can see all seventeen challenges in the Lenzr category on Toronto-Forums. Each sixty day contest period attracts about 4000 visits to Lenzr, with just over half of them unique. The average visit to Lenzr spans seven pages, and lasts over three minutes. Usability of Lenzr is continuously being improved On August 1st 2010 four new photography challenges were launched inside newly fashioned countdown-mechanism-equipped contest pages . Four Lenzr photo contests end Oct1st, 2010 and there’s more good information about all four August… Read more »
Posted in: Actually sharing secrets, Analytics Software, Friends of Smojoe, Lenzr, Search Engine Marketing, Social Media, Toronto, Web Marketing
Taged with: conflict photo contest, Lenzr, Rob Campbell, social media marketing Toronto, social relevance producer, upgrade