On Monday April 16th 2012 there will be a third Search and Social Rank Symposium held at Archeo restaurant in the Distillery District of Toronto. People like this event because it’s easy to come here and eat and drink and talk and learn a bunch of helpful new sites and new tools they can use in their own homemade marketing solutions. You can get $30 tickets for #SSRS3 here, or check Facebook for even more details. Search and Social Rank Symposium #3 will be both mental and physically nourishing. Attendants will get a tasty HOT meal from a buffet table with lots of selection, alongside a delicious alcoholic beverage of their choice. Most importantly, they get a nice cushy seat at a long wooden table surrounded by peers. Wireless internet access will be available, of course and indeed some folks open their laptops and take perfect notes, and some even… Read more »
Posted in: Actually sharing secrets, business storytelling, Friends of Smojoe, online business, Search Engine Marketing, Smojoe Events, Social innovation, Social Media, Toronto, Web Marketing
Taged with: Alex Blom, Brad Gosse, City Events, Deb Lewis, Distillery District, search engine optimization, SEO, social relevance, Symposium, Toronto, Web Marketing, webmaster
Story Funnels to Buckstops for Bar and Restaurant Owners, looks the same as it would for mining companies or fashion magazines or fruit beverage vendors. Every online business in every niche can use this basic model to build relevance and increase traffic and conversion on their websites. Once again I got a chance to explain this diagram above to a room full of curious people. My only reward was the sound of their ballpoint pens scribbling notes on paper as I passionately imparted the wisdom of building incoming links as part of a prolonged SEO campaign, manifesting itself as warm and fuzzy social media stories. I filled the talk with web URLs they can visit and little tips and tricks they can use to improve their search engine rankings while telling their own informative and emotional stories. I crammed three hours of tactics into a forty minute talk in the… Read more »
Posted in: Actually sharing secrets, business storytelling, Smojoe Events, Social Media, Toronto, Web Marketing, workshop
Taged with: Buckstops, CRFA, presentation, Rob Campbell, SEO, Social Media, Story Funnels, tactics, tarde show, tips, Toronto
On Jan 23rd 2012 myself and David Shephard from Jib.ca along with Deb Lewis of Toronto City Events and some other principals organized another better Search and Social Rank Symposium at Archeo in the Distillery District of Toronto. $25 ticket bought hot food, cold beer and fresh ideas (and not just sales pitches, although there were a few of those). We invited everyone we knew, and used the occasion to promote our brand of science. I debuted a rather sticky piece of content called Who to Follow on Twitter in The Distillery District which I had just posted on The Distillery District blog. This in my mind exemplifies SEM and SEO because sharing the document spreads my links. I went about a rather backward route to explain this to the audience and ended in kind of murky water with a question about canonical script. People came from miles a around… Read more »
Posted in: Actually sharing secrets, Friends of Smojoe, Future Technology, Interactive, Queen West Girl, Smojoe Clients, Smojoe Events, Social Media, Toronto, Web Marketing, workshop
Taged with: Alex Blom, Archeo, Benjamin Allison, Craig Backman, David Shephard, Geoff Whitlock, Joey deVilla, Search and Social Rank, Symposium
On January 23rd at Archeo restaurant in The Distillery District, 55 Mill St, Toronto, there is to be held another Search and Social Rank Symposium. Visit here to GET TICKETS! On this evening Rob Campbell of Lenzr Corp, and David Shephard of Jib.ca will have gathered together some of the brightest thinkers and builders in Toronto’s internet technology community to share their thoughts and ideas on ‘social rank’ and how it affects search results. This is what we mean by ‘search and social rank’, how social media is now skewing search engine results, and vice versa. Guest speakers include Joey DeVilla (the Accordian Guy) from Shopify.com, Geoff Whitlock of Click Clip Deals. Craig Backman the president of McLellan Group , Benjamin Allison, myself and one more speaker, To Be Determined . You can see all their faces and read their biographies and subject lines on the Search and Social Rank… Read more »
Posted in: business storytelling, Canada Blog Friends, Future Technology, Interactive, Lenzr, Search Engine Marketing, Smojoe Events, Social Media, Toronto, Web Marketing, workshop
Taged with: Accordian Guy, Benjamin Allison, City Events, Click Clip Deals, Craig Backman, David Shephard, Deb Lewis, estore, Geoff Whitlock, Google Algorithm, Jib, Joey deVilla, Lenzr, McLellan Group, Rob Campbell, search engine, Shopify, Toronto
One of the best parts of my job as Managing Director of Lenzr Corp is walking to work in the morning through the Distillery Historic District in Toronto. Located at 55 Mill Street, south east of Front and Parliament, this is one of the oldest parts of the city and was originally the busy lakefront up until the 1870s. I used to work as a grip in the film business, and I’d get called to shoot movies here in the 1990s, which was before it was restored to its present glory. Today the compound is still filled with cinematic old buildings and beautiful cobblestone streets, but also accommodates a thriving community of artists and theatre workshops, cafes, galleries, stores and specialty markets. The area has been preserved as much as possible to accommodate museum quality historic artifacts and tell the life story of a large Canadian distillery, Gooderham and Worts… Read more »
Posted in: corporate social responsibility, Interactive, Lenzr, Photography, Toronto, User Submitted Content, Web Marketing, Web Resource
Taged with: Christmas Market, Distillery District, Electronic Engineering, Gooderham & Worts, historic buildings, Lenzr photo contest, mortgage broker, reed switch, Toronto
Posted in: Canada Blog Friends, Photography, Social Media, Toronto
Taged with: Abode nightclub, Andrew F Stewart, Blogger, Boardwalk Empire, Canadian Club, Casie Stewart, HBO, John Leschinski, Lauren ONizzle, PraxisPR, Whisky
The anything-goes, colorful world of HARTH really came to life at 99 Sudbury St in Toronto on Weds 26 October 2011. Harthfest 2011 was a large colourful event attraction filled with enthusiastic phone app developers fresh from AndroidTO. Raymi the Minx told me about harthfest in a heartfelt mass email. She wrote, Hey idiots this is how you come to harthfest for FREE tomorrow – get your tickets for your flight on harth air, i’ll be checking you in at the door. Forward this to friends of yours you want to bring with. 8PM 99 Sudbury See ya! http://harthfest.com Harthfest was the AndroidTO After Party 2 ROOMS – 2 EXPERIENCES, both of them kinda chilly LIVE PERFORMANCES COLORFUL EXHIBITS were arranged about the room behind a boxing ring, The StickerYou Make-Your-Own-Sticker Photo Booth Roller Derby champions THE ROLLERGETTES in-person The art of Jimmy Chiale The Eightshit social media profile pic… Read more »
Posted in: Canada Blog Friends, Charity Event, Friends of Smojoe, Mobile software, Photography, Toronto
Taged with: AndroidTO, Andy Milonakis, Casie Stewart, Harthfest, Michael Nus, Raymi The Minx, Sean Ward
There is a new page on the Lenzr Blog entitled, How To Get Votes? that explains the art and science of soliciting votes and earning a Top Ten ranking (to be considered by Judges as winner for prizes and permanent honour with blog links to user profile page). Not content with simply posting my thoughts on the subject, and reflecting on years of experience, I have placed a thread in the Lenzr discussion forum. How To Get Votes? in the Lenzr Forum to ask the membership for their ideas. (The Promote section of the Lenzr Forum is incidentally one place where you can get votes), Referrals and ‘Vote Exchanges” are allowed, and encouraged when they are communicated and acted upon in a manner that perpetuates a germ of the sponsor’s story. Carolyn Wilman, Contest Queen and Lenzr Judge Carolyn Wilman has volunteered to be one of eight current Lenzr Judges!… Read more »
Posted in: business storytelling, Canada Blog Friends, Interactive, Lenzr, online business, Social Media, Toronto, Web Marketing
Taged with: Carolyn Wilman, Contest Queen, Interactive, inventory management, Lenzr, limiting script, organic ingredients, photo contests, production planning, Social Media
Saturday August 27 will see a great many blog friends and social media marketers gather behind CSI in the parking lot south of Honest Eds at Bloor St and Bathurst in Toronto. Word11 has been conceived as a 24hr blog media event, and hopes to be the first in a long series of annual 24hr events. It emerged from a minor kerfuffle between Cg6 and WordCamp, the details of which remain unclear. Some refunds were issued and are still the subject of excellent blog discussions and tweets. The event was preceded by something called Prefix which took us all by surprise. I ask you… Will WORD11 be the first occurrence of an annual social media festival? or will this be the only one? Whatever the case I’m sure we’ll make memories, and I reckon it will be rather historic day and night and day again. I intend to use this… Read more »
Posted in: Actually sharing secrets, business storytelling, Interactive, Lenzr, Search Engine Marketing, Smojoe Events, Social innovation, Social Media, Toronto, User Submitted Content, Web Marketing, workshop
Taged with: itinerary, party rentals, portable toilet rentals, property maitenance, Rob Campbell, social media marketing Toronto, speakers, tickets, Word11
Here’s a long overdue update on the continued success of Lenzr.com from me, Rob Campbell the Prime Innovator sharing his insights into the hopes and dreams of this start-up which was ranked at #365 in the Techvibes May 2011 Toronto Start-Ups List, and now in the June 2011 Techvibes Canada Start-Ups list Lenzr is ranked #303, up 62 points, (and ahead of BNOTIONS). The websites listed there on TechVibes are ranked by volume of traffic I imagine? and if that’s the case our enterprise should keep skyrocketing up the charts as our model improves and we host more and more interactive challenges. Lenzr is a serial photo contest website that aims to be the World’s number one choice for providing custom photo contest solutions. It’s a delivery system designed to make user generated photo challenges easy to create and implement on sponsor business websites. The storytelling can occur in the… Read more »
Posted in: business storytelling, Lenzr, Toronto, Web Marketing
Taged with: BNOTIONS, business storytelling, IT staff Toronto, Lenzr, Ottawa roofing, start-ups in Toronto, sunrooms, Techvibes, Toronto accountants