Once again in 2013, Canada’s top professional hair school, AVEDA Institute challenges young people to step up and prove they were born to style on home video. They did this last year too, and it was very well received; I went to the showdown in Toronto. Making a User Generated Media UGM challenge around hair school is a great way to share the creativity and sell the dream of being a professional stylist and this is a smart social media engagement from many different angles. Here’s Winnipeg’s 2012 Winner, Robyn Thompson with a cheque symbolizing her full ride scholarship awarded last year. The Aveda Institute blogger did a good job just recently summarizing her last year in Catching Up With Winnipeg’s #BornToStyle 2012 Winner, Robyn Thompson. Are you Born to Style? Prove it. 2013 Born to Style Hair School Scholarship Contest is now accepting submissions from Canada’s next top hair… Read more »
Posted in: business storytelling, online business, Photography, Search Engine Marketing, Smojoe Clients, Social innovation, Social Media, User Submitted Content, Web Marketing
Taged with: Aveda Canada, best hair styles, Devin, hair stylists, Jen McNeely, judge, She Does The City, training, win your tuition
Famous all over the world for their high quality, air tight, glass and stainless steel food cans, Onyx Containers recently asked Rob Campbell of Smojoe to put together a rich media content marketing strategy to help them launch their new retail website e-store The Tickle Trunk . Now anybody, anywhere in the world can buy Onyx Containers and have the units shipped to their homes! Watch below how Rob Campbell sets up keyword targets, and then creates useful, contextual media, business stories, that will put his clients on pg1 of Google where they will enjoy traffic and sales for free, for the rest of time. TheTickleTrunk.com website is well stocked to sell Onyx’s signature air tight food containers, lunch containers, steel popsicle molds and ice cube trays direct to the public. Starting Jan 1st 2013, Rob’s primary goal is to increase traffic and sales at this brand new property. Smojoe… Read more »
Posted in: Canada Blog Friends, Friends of Smojoe, Search Engine Marketing, Toronto, Uncategorized, User Submitted Content, Web Marketing
Taged with: airtight glass containers, bloggers, content marketing, discussion forum posts, ice cube trays, Meme Weaver, Miss Teen Canada, Onyx Containers, popsicle molds, stainless steel, The Tickle Trunk, Toronto Zombie Race
Article marketing has really changed since I first started writing on the web in 2006. Back then we used to submit content to article replication websites which, although they still exist today, I wouldn’t bother using any of them now. They are yesterday’s news. Look here at my old author profiles! http://www.ignitepoint.com/library/profile.cfm?writerid=33502 (used to be IdeaMarketers) http://ezinearticles.com/?expert=Rob_Campbell I also used to employ Amazines.com, FreePressReleases.com, HelloArticles, FastPitch… I’m trying to remember more. But all this is just garbage now. I hope you are not using these sites?! Myself, I wouldn’t waste precious original content by publishing it in these mud puddles… nor any site that has the word ‘article’ as prefix or suffix i.e. ArticleSpinner or GoArticles or HelloArticles etc As you can see, I no longer upload content to those sites. They are bastions of ‘useless’ text that nobody reads except robots. No actual humans navigate to an article… Read more »
Posted in: Actually sharing secrets, article marketing, business storytelling, online business, User Submitted Content, Web Marketing
Taged with: ad agencies, Amazines, article marketing, Digital Journal, ezinearticles, Google analytics, Knoji, PR firms, SEO, Triond, Yahoo Contributor
Lenzr is back. Its up and working well to provide the 2012 Toronto Christmas Market with everything it needs to run a custom photo contest and make a page full of pictures for the purpose of marketing their holiday event and website. This is a digital marketing attraction, and Lenzr is working as a catalyst to spread sponsors’ messages. Advanced SEO link building practices make the marketing win win for sponsors. This is why we created this custom photo contest website in the first place. In the next few days I will be working through my content distribution route and leaving story bytes describing this contest attraction. Winner will receive a $250.00 cash prize, 2nd place will receive a $250.00 Distillery Restaurant gift certificate 3rd place will receive a $150.00 Distillery Restaurant gift certificate. Upload original photos now and until December 25th Voting begins December 15th and ends midnight Dec… Read more »
Posted in: business storytelling, Interactive, Lenzr, Photography, Search Engine Marketing, Smojoe Clients, Toronto, User Submitted Content, Web Marketing
Taged with: Distillery District, Lenzr, photo contest, Toronto Christmas Market, Toronto.com
The annual Pikto Top Pick photo contest is now officially open and taking submissions. Contest participants must register for membership on Pikto before submitting fifteen pictures to be judged by experts after Nov 2nd 2012 This is a great opportunity to get discovered – there is no entry fee and each participant’s work will be seen by thousands of people visiting the contest photo gallery. There is comfort and honesty in Pikto photo books. Photo books are physical art pieces and still the most tangible way to show off your art work and leave a legacy of your journeys, experiments and masterpiece images. How would you like to have your pictures on display inside the front gallery of the prestigious Pikto photo printing shop? The photography service headquarters in the heart of the Distillery District is home to all manner of art brokers, buyers and business agents, designers and decorators and… Read more »
A hundred years ago, the first filmmakers built their own movie cameras and recorded the world’s first motion picture images. These pioneers correctly predicted that their business would change the world. Making the ‘dancing shadows of light’ on the silver screen would soon be regarded as the highest art form, a powerful new communication tool called cinema. Storytellers from around the world experimented with length, dialogue and genres, and eventually a common narrative form appeared, and an entire new industry emerged to repackage man’s archetypal myths on silver nitrate. Human brains need emotional narratives the same way our human bodies need nutritious food. Today we live in another great age of change – web media is a powerful new tool that’s quickly transforming our lives and changing the way we do business, and the way we tell stories. But the more things change, the more they stay the same. All… Read more »
Posted in: article marketing, business storytelling, Future Technology, Interactive, Personal Blog, Photography, Social innovation, User Submitted Content, Web Marketing
Taged with: Battleship Potemkin, constructing meaning on the web, Rudolf Arnheim, Soviet Constructivism, storytelling
One of the best parts of my job as Managing Director of Lenzr Corp is walking to work in the morning through the Distillery Historic District in Toronto. Located at 55 Mill Street, south east of Front and Parliament, this is one of the oldest parts of the city and was originally the busy lakefront up until the 1870s. I used to work as a grip in the film business, and I’d get called to shoot movies here in the 1990s, which was before it was restored to its present glory. Today the compound is still filled with cinematic old buildings and beautiful cobblestone streets, but also accommodates a thriving community of artists and theatre workshops, cafes, galleries, stores and specialty markets. The area has been preserved as much as possible to accommodate museum quality historic artifacts and tell the life story of a large Canadian distillery, Gooderham and Worts… Read more »
Posted in: corporate social responsibility, Interactive, Lenzr, Photography, Toronto, User Submitted Content, Web Marketing, Web Resource
Taged with: Christmas Market, Distillery District, Electronic Engineering, Gooderham & Worts, historic buildings, Lenzr photo contest, mortgage broker, reed switch, Toronto
It’s October already. September was a blur, but there was one day I did manage to get out to my parent’s farm in time to help harvest honey. We brought in one hundred and forty honey supers in one day. Here I am helping my brothers harvest their honey crop. The harvest is late this year, and beeing out in a ‘yard-of-bees’ on a chilly September morning isn’t much fun – the bees were miserable! But the mist covered scenery is breathtaking. I love this particular beeyard because its centered in an old apple orchard. Its a trip back in time to when local farmers planted fruit trees and made their own home cooked pies and preserves. Now here in a very old field, far from any major highway there are a half dozen hundred year old trees and their children, and their forgotten fruit lies all around the perimeter… Read more »
Posted in: Actually sharing secrets, article marketing, business storytelling, Canada Blog Friends, Friends of Smojoe, Personal Blog, Smojoe Clients, User Submitted Content, Web Marketing
Taged with: brand story, business storyteller, design, Duo, marketing blog, Nora Camps, strategy
Saturday August 27 will see a great many blog friends and social media marketers gather behind CSI in the parking lot south of Honest Eds at Bloor St and Bathurst in Toronto. Word11 has been conceived as a 24hr blog media event, and hopes to be the first in a long series of annual 24hr events. It emerged from a minor kerfuffle between Cg6 and WordCamp, the details of which remain unclear. Some refunds were issued and are still the subject of excellent blog discussions and tweets. The event was preceded by something called Prefix which took us all by surprise. I ask you… Will WORD11 be the first occurrence of an annual social media festival? or will this be the only one? Whatever the case I’m sure we’ll make memories, and I reckon it will be rather historic day and night and day again. I intend to use this… Read more »
Posted in: Actually sharing secrets, business storytelling, Interactive, Lenzr, Search Engine Marketing, Smojoe Events, Social innovation, Social Media, Toronto, User Submitted Content, Web Marketing, workshop
Taged with: itinerary, party rentals, portable toilet rentals, property maitenance, Rob Campbell, social media marketing Toronto, speakers, tickets, Word11
Inside the 2011 Search for Miss Teen Canada World Saturday July 9th was a very special Registration Day for at least seventy five participants in the 2011 Search for Miss Teen Canada – World, as one by one teen girls age 14-18 from all across Canada checked their luggage into the sponsor hotel in downtown Toronto to start their week long adventure. One at a time they met each other in the lobby and corridors the massive historic hotel complex at the base of the city. In the antechamber of one of the enormous ballrooms, they found Michelle Weswaldi and lined up there to present her with their head shots, and CDs filled with pictures, videos and audio that they recorded at home in which they demonstrate their acting, singing and special skills for the upcoming talent show. After a brief question and answer with the Pageant Director they went… Read more »
Posted in: Friends of Smojoe, Interactive, Smojoe Clients, Social innovation, Toronto, User Submitted Content, Video, workshop
Taged with: 2011 Search, ballroom, banquet dinner, blog network, bloggers, doentown Toronto hotel, friends, July 15th Talent Show, Michelle Weswaldi, Miss Teen Canada World, particpants, Registration Day, Video, volunteers
