Thank you Jane Reeves wherever you are… It’s an honour to know Jane. Not only did she write a very flattering feature article about Smojoe at IABC PIC presents on May 12th for the IABC website, but she also truncated the bytes and put more pictures and links on her own blog. She fragmented her message and put another relevant segment of the story about Smojoe on the Jane Reeves Writes blog. Now add some discussion forum posts and a bookmarking service or two, and she will have assembled a powerful Story Funnel (with this Smojoe blog as the buckstop). Judy Lewis is another IABC member that Smojoe follows Smojoe will be attending attending Judy Lewis’s panel on Tuesday June 8th in the morning, at the IABC 2010 World Conference between June 6th and 9th. The event showcases the best of the best business communicators from around the globe right… Read more »
Posted in: Actually sharing secrets, article marketing, Friends of Smojoe, Interactive, Lenzr, Search Engine Marketing, Smojoe Clients, Smojoe Events, Social innovation, Social Media, Toronto, User Submitted Content, Web Marketing, workshop
Taged with: article, IABC, Jane Reeves, Ontario, portable toilet rentals, pr agency, seminar, Toronto
The 2010 Innovators Ball at the Ontario Science Center was a very exciting evening. I went hogwarts in there. There were young beautiful people in costumes playing characters from all the different Harry Potter movies. I love this picture of me and some girl I’m not even sure who she is no kidding I lifted this from a Deb Lewis Facebook photo album wherein I received notice I was tagged. Wow. Thanks. This is actually not what I look like, which is why I like it so much. May 6th 2010 was a mild evening outside, and a steamy hot night inside the cavernous spaces of the Ontario Science Centre at Eglinton and Don Mills. The event timeline started soft with quiet music, brighter lights and there was a commercial facet to the experience as several companies dispensed free fantasy genre products. Innovative ideas like a plant bi-product that removes… Read more »
Posted in: Actually sharing secrets, Charity Event, Interactive, Search Engine Marketing, Smojoe Events, Social innovation, Social Media, Toronto, User Submitted Content, Web Marketing, workshop
Taged with: 2010 Innovators Ball, Alan Mckenzie, Deb Lewis, exempt market dealer, Gary Schlee, Harry Potter, Innovators Ball, Lisa Charleyboy, Matthew White, Smojoe, Story Funnels to Buckstops, web developer Toronto, White Capital
‘Anyone that watched Smojoe present Story Funnels to Buckstops came away with too much new information. Rob’s scatter gun approach gives audiences a glimpse into the mind of a madman.’ Anonymous attendant. That review is from a friend of mine who said he would publish it on his blog, if he had one. I laughed and copied it and now that document has evolved into this blog post. I’m publishing it on my blog because I’m my own worst critic, and clearly there’s a lesson to be learned. I’ve just got to get better at presenting thoughts and ideas in a linear progression. Perhaps I do need to lay it out on a boring old power point, and practice it alone at home in front of my pals? Rehearse the material, going slow and steady and explaining everything in great detail… Smojoe sprang in action this week at the Spoke… Read more »
Posted in: Actually sharing secrets, Search Engine Marketing, Smojoe Events, Social innovation, User Submitted Content, Web Marketing, workshop
Taged with: Bill Tibbles, Denise Breen, Faith Seekings, Keyword Sandwiches, National Yacht Club, Rapport, Smojoe, Story Funnels to Buckstops, what are buckstops, Will Webb
There really is no proper update on my Jan 20th presentation at the Centre for Social Innovation. Nobody took any pictures! All parties, including Deb Lewis of City Events totally forgot to get any images of Smojoe presenting ‘story funnels to buckstops’, and I blame Billie Mintz as he distracted me by pointing a video camera at me. When I asked Billie for screen grabs he politely postponed me, and so I guess he’s really busy too. Smojoe Speaks Again Feb 4th, 2010 On Feb 4th, Smojoe will be appearing alongside Faith Seekings in an event co-produced by Bill Tibbles and Terri Carson at the National Yacht Club. There’s details on Rapport Communications website, and the Rapport blog, and why not follow @FaithSeekings on Twitter. A blog is the cornerstone of good social media marketing because it’s the cheapest and best place to tell the whole story. Business bloggers, event… Read more »
Posted in: Actually sharing secrets, Interactive, Lenzr, Search Engine Marketing, Smojoe Clients, Smojoe Events, Social innovation, Toronto, User Submitted Content, Web Marketing, workshop
Taged with: Dr Natalie Archer, Faith Seekings, NiteWhite, Rapport Inc, teeth whitening, Toronto, Toronto dentist
Lots to talk about, here in January 2010. Three photo contests ended on Lenzr on January 1st, and are slowly being replaced. The matches were not as dramatic as previous finishes, as the winners established an early lead and maintained it over the entire course of the contest. You can read all the developments on the Lenzr blog including our endeavours to make a better scoring algorithm. In the next session, the voting results should more accurately reflect each photographer’s skill, as decided by the people, and be less about his or her ability to promote the page to friends. We are rewarding comments now, and reducing earlier metrics that were set too high. Congratulations to members seguini and ve3bnw Macro Photos of Life winner (right) was submitted by a prolific member named ve3bnw which sounds like a license plate # and I wouldn’t be surprised if it is, considering… Read more »
Posted in: Actually sharing secrets, article marketing, Canada Blog Friends, Interactive, Lenzr, Photography, Search Engine Marketing, Smojoe Events, Social innovation, Toronto, User Submitted Content, Web Marketing, workshop
Taged with: Abel DaSilva, antiques, business phone systems, Dumpdiggers, Lisa Charleyboy, Locaboire, Ruth Wilgress, Sunday Market
Last week, Smojoe built a beautiful WordPress blog for TellOscar.com. If you haven’t heard about this place yet, let me explain Canada’s first user driven complaints website. This web destination might be better described as a customer service reports index, and by that I mean a place that lists both good and bad stories; both compliments and complaints can be recorded. But very few people bother to write nice things or record pleasant observations here. No, this site runs on complaints and preserves warnings to consumers researching specific goods and services. How does TellOscar work? If you owned a business, and suddenly found your beloved establishment written up in TellOscar’s archives, you’d do whatever possible to get the problem resolved. Am I Right? You’d pay whatever fees necessary to access the forum and respond to the complainer, personally one on one. I’m certain you’d pay money to make them happy… Read more »
Posted in: Actually sharing secrets, corporate social responsibility, Interactive, online business, Smojoe Clients, Social innovation, User Submitted Content, workshop
Taged with: bad customer service, Canada, complaints website, consumer advocacy, stories, TellOscar, Wordpress blog
This is a victory cry. As of October 2009, the keywords ‘miss teen Canada’ will always return www.MissTeenCanadaWorld.com as the first result in organic Google search. The MTCW blog written by 2009 Miss Teen Canada- World, Siera Bearchell is in 2nd position. Miss Teen Canada- International is now third, forevermore Today we celebrate the Miss Teen Canada-World website as the first most socially relevant return for the keywords ‘miss teen Canada’ on Google, eclipsing at least four other contenders in that surprisingly competitive search category. Bounced completely from the first page index is Miss Teen Canada Global, Miss All-Canadian, and Miss Teen Galaxy and others; I don’t know all their names, but I do know the number one rival and previously dominant Miss Teen Canada – International now ranks third. These folks fought a good fight. The MTCI organization’s top ranked position was finally overcome by the sheer volume of… Read more »
Posted in: Fashion Blog, Interactive, Search Engine Marketing, Smojoe Clients, Social innovation, User Submitted Content
Taged with: Deborah Knight, dkpr, Ellen Smith, EnCourse, FRANK Ideas and Execution, Katie Starke, Michelle Weswaldi, Miss Teen Canada, Richard Carmichael, Siera Bearchell
For three years, Rob Campbell the prime innovator at Smojoe has been experimenting with conversational marketing using the social web to affect Google search results for strategic keyword targets. And now I, Rob Campbell am the first Smojoe Centurion, because I can deliver one hundred stories with links. Smojoe Social Media Manual, version #3 outlines exactly how social marketers should engineering multi platform brand stories, and how they should measure results. It’s available right here for $19.00 CAN and is thirty seven pages of detailed information about how to market websites. Social Media Marketing is without a doubt the fastest growing new sector of advertising in the world. Each Smojoe Centurion is a one man marketing army and a respected contributor and member of one hundred different niche communities, and probably has one of the most findable avatars on the web. Grounded in their own expertise they are comfortable with,… Read more »
Posted in: Actually sharing secrets, article marketing, online business, Search Engine Marketing, Social innovation, Social Media, User Submitted Content, Web Marketing, Web Resource, workshop
Taged with: buck stops, conversion, Flickr, Google, online storytelling, Photobucket, search engine, Smojoe centurion, social web, Twitter
Smojoe and the Miss Teen Canada beauty pageant have just recently extended their business relationship. Now social media training is part of the package. One Weds Aug 19th 2009, Smojoe met Siera Bearchell the 2009 Miss Teen Canada- World winner, three days before her flight to Houston Texas to compete for the Miss Teen World crown. The subject of newspaper stories and TV appearances it’s become clear that Siera is going to be a very popular beauty queen, and Smojoe has been retained to help transfer some of that buzz into the blogosphere. At 12:30 pm we walked and talked in downtown Toronto near the Adelaide St and Jarvis offices of EnCourse Business Development. It was a super hot day and instead of sitting in a sweaty cafe I decided we’d get some pictures in the park and relax in the shade. Well it was a very busy park, and… Read more »
There are three photo contests on Lenzr this summer, with three different prizes. Its now the middle of July and Lenzr.com is off to a great start. All three of contests are up and running and offer great prizes. The whole competition will end midnight 31 August 2009, but for me and everyone watching the spectacle, the real rewards come when Google updates the PageRank value Lenzr.com and then the client websites. So far in the very first Lenzr contest period, the debut summer competition, the best prize for photographers to win is without question the reward that has been posted in Summer in Toronto. Here the lucky winner gets their choice of smart phone* and that prize is compelling because people want to know what phone will the winner chose? Which phone would you choose? Summer in Toronto – This web challenge is the place to show us what… Read more »
Posted in: Actually sharing secrets, Interactive, Lenzr, Search Engine Marketing, Social innovation, Social Media, Toronto, Uncategorized, User Submitted Content, Web Marketing, Web Resource, workshop
Taged with: best cell phone deals, Lenzr, photo contest, skyline, smart phone, time management, Toronto