Casie Stewart Pepsi Throwback 31 May 2011

Something unusual happened on Tuesday 31 May 2011 –  I went out after work! I went out to see Keisha Chante and Casie Stewart rock the Pepsi Throwback Event at Revival, on College St. Casie Stewart does it again, and  Keisha Chante was there too.  They went on stage and spoke to the assembly at […]

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How To Tell Business Stories With Photo Contests

As an interactive story engineer, I’m always interested in learning new ways to communicate business messages in digital media;  I like to see companies doing exceptional things that ‘hook me’ and make me want to know more, and thereby bring attention to their products and services through story. There are many examples of how the […]

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A Look Behind Lenzr in March 2011

Lenzr is a serial photo contest website that lets business sponsor art.  We started the website in August 2009, and have hosted over forty contests in two years.  The average price of a photo contest is about five thousand dollars, with prizes and tax included.  The companies that sponsor the photo contests get some buzz […]

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Insights into the Future of Retail Sales at #JWTslam

JWT stands for J. Walter Thompson and they bill themselves as the world’s most famous communications agency.  It’s probably true, but I had never heard of them before Laurie Dillon Shaulk accepted a position there last fall.  She invited me to attend #JWTslam last night, Feb 9th 2011. The swank event was held in the […]

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Wikibrands Book Launch at Mill St Pub, Feb 7th 2011

Hundreds of free thinkers and media makers gathered together on Monday Feb 7th 2011 at the Mill St Pub in the distillery district in Toronto. I went there as @Smojoe and took lots of photos. There were friends in the crowd, and I enjoyed publishing their pictures. Sean Moffitt spoke about Wikibrands, a book that […]

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Redwood eLearning Sponsors eLATED Event at The Distillery

On Thursday January 20th 2011 at approx 4PM, I found myself at The Boiler House in the Distillery District sitting in the back row of an eLATED.ca networking group. The gathering was sponsored by Redwood E-learning Systems and we had the pleasure of hearing Lydia Sani speak on the subject entitled, ‘ Web 2.0 With […]

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Jan 6th, 2011 Greater Toronto Business Network Meet-Up

  There was a heavy snowfall outside Duggan’s Brewery and all over downtown Toronto on Jan 6th, 2011. Unfortunately the inclement weather negatively affected attendance at the Greater Toronto Business Network Meet-Up being held inside the brew pub. All the same, a dozen or more knowledge hungry, independent thinkers joined in conversation downstairs in ‘The […]

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Why Smojoe Loves MyBlogLog

To say I’m disappointed would be an understatement. I love MyBlogLog, and I use it everyday. I will miss it dearly. Kudos to Kole McCrae the Toronto writer who was the first one to rather cheerfully inform me that MyBloglog was ‘slated for Sunset’ as per Yahoo slide leaked from the Yahoo insider’s meeting on […]

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Smojoe does Dynamite Thursdays at The Spoke Club

Once again City Events steps up and builds a better mousetrap – a networking event that’s also a competition! Deb Lewis consistently designs and presents world class events that are extraordinary. And she’s even better when she teams up with other events industry veterans. Jeffrey Musson is President of three Information Technology (IT) companies, including […]

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Smojoe Sets Up Shop Inside Jib With Innate Media Group

I’ve been real busy laying down the bricks and mortar part of Smojoe’s unique social media marketing business – I’ve set up shop inside another, larger and more established web marketing company located in building 58 of the historic distillery complex south of Eastern Ave and Parliament. Last month I bought two new computers for […]

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Smojoe Dental Surgery Testimonial is White Tooth SEO

Earlier this summer, Smojoe whitened his smile with advanced cosmetic dental surgery. BEFORE & AFTER Dr. Natalie Archer DDS, the Toronto dentist that sponsored the Kids in Action photo contest on Lenzr generously offered to fix my yellow smile using all her wisdom and expensive machinery.  It wasn’t entirely free, but I didn’t have to […]

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CityEvents Presents Best SEO in TO, Oct 12th

Are you looking for an SEO expert to bring search traffic to your website? So is Deb Lewis of TorontoCityEvents.ca, and on Oct 12th she needs your help deciding who to hire. As more and more people shop online, and more and more businesses compete for their dollars, Search Engine Optimization experts are now an […]

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Pimp Your Blog with Smojoe at Freelance Camp TO

When Alex Blom first told me about Freelance Camp coming to Toronto he planted a seed which germinated in my brain a few days later… I guess it sprouted when I finally navigated my PC browser toward the ‘Suggest a Session’ page on the #flcto website. At that time, I volunteered to share my knowledge […]

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Jeanne Lottie’s Deck Party During Toronto Film Festival

On September 15th 2010, in the middle of the Toronto International Film Festival in the heart of the city, Jeanne Lottie had a fashion party out behind her Pink House. It was a warm autumn evening in the downtown core and Jeanne Lottie’s invite only party opened its doors just after six o’clock. People entered […]

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SPOTLIGHT for Fife House and Tina Rogers of Tempo Toronto

Smojoe is helping promote SPOTLIGHT Unplugged this month, the Up Close and Personal music event fundraiser at the Berkeley Church, 315 Queen St E is to benefit Fife House and support their efforts to provide secure and affordable housing for those living with HIV/AIDS. This is good cause and the event promises to be memorable […]

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My Best Article Ever, Is Honey Good For You?

Back when I was living in Kenora, Ontario in the spring of 2007, I was looking for new ways to make money online, and I explored writing articles on spec. When I changed hats and became a ‘web writer’ that spring, I dumped a lot of old TV proposals and strange pieces of original content […]

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Smojoe makes hero driven Social Media Marketing

Business people with bottom lines are tired of web marketing mantras, brand-building baloney, and self congratulatory praise for a fledgling industry by its most unqualified evangelists. Smojoe’s message to new clients is clean and simple; we use innovative social media marketing to improve search engine rankings for the keywords most commonly associated with your goods […]

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And Conflict Creates Change

On July 1st 2010 the Lenzr serial photo contest website was officially one year old. Today it’s stronger and more popular than ever before as each session helps mature the site into a more effective web marketing tool. In the last year there were seventeen successful contests that collected just over five hundred pictures with […]

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Pictures and Discussions from 2010 Search for Miss Teen Canada World

Channing Smendziuk is Miss Teen Canada 2010 Miss Teen Canada World Winners press release gives insight into the action-packed week of activities, events and experiences that culminated in a dazzling night, the Grand Finale on July 17th. Congratulations to 17 year old Channing Smendziuk from Brandon, Manitoba. She’s the 2010 Miss Teen Canada-World. The girl […]

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Lenzr Evolves Democracy Under Admin Dictatorship

Lenzr is a social media marketing masterpiece that’s tragically flawed, and that’s what makes it so interesting. The serial photo contest website is basic and clunky, and the rules and voting mechanisms are easily bent by human avarice, but at the end of each session, it works.  With very few exceptions, every business that sponsors […]

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