Smojoe Social Media Manual
A lot of time and energy has gone into organizing the Smojoe social media manual. It’s designed to teach freelance writers how to be bloggers, and then how to be web content producers, and finally how to be online storytellers or effective community managers.
Above everyone sits the relevance producer and in big companies this person answers directly to the VP of Marketing. This is the person who needs to teach this manual – this is the composer who fragments stories into funnels pointing at buckstops and ‘engineers an orchestra of participation’.
The Smojoe Social media manual is a relevance producer’s perspective on how to get started making ‘social capital’ very quickly and easily. I personally started writing the manual as a handbookfor assistants, but it has since grown in scale and dimension to include all of my thoughts on story funnels and the art of writing content for humans and robots. I wanted to include a chapter that stressed the importance of social relevance, but soon found that this theme colours every component of smojoe internet marketing.
There are five components to the manual
1) Bloggers are Farmers – good online storytelling plants content in ‘fields’.
2) The Pedigree of a Picture – Learn to tell stories in rich media layouts
3) Leveraging Content – The Art of Writing for Humans and Robots
How to make Keyword Sandwiches
4) Fragmenting Media – The Art of Creating Story Funnels to Buckstops
5) The Job of the Online Social Relevance Producer
SMOjoe’s Social Media Manual charts the course that ALL freelance writers must follow to find themselves employed as social marketers.
The manual is required reading for all Smojoe employees and clients. It sure helps set things straight when we ‘bluesky’ over what’s possible.
AT THIS TIME THE SMOJOE SOCIAL MEDIA MANUAL IS NOT AVAILABLE ONLINE
because I want to know who you are before I sell you this knowledge
rob at smojoe dot com