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Social Media and Beauty Pageants: Smojoe Blogs With Miss Teen Canada

Post by Robert Campbell on Apr 04, 2009

It’s finally happening, beauty queens get their own blogs now. On a rainy Friday afternoon in April, Smojoe mentored Katie Starke, the 2008 Miss Teen Canada – World on the fine points of building and branding her online identity. Together we huddled over a computer on the third floor of of 258 Adelaide St east Toronto, in the center of a busy En Course: Business Development Agency office to start something small that will certainly spiral into something big: Miss Teen Canada’s blog. Miss Teen Canada – World is a blogger? Its an exciting time for Katie Starke, this teenager is about to share her life with hundreds of readers. She’s nervous and anxious to make her new posts look as beautiful as her portraits. So when I pointed my trusty Sony sure shot digital camera at her she flinched and shied away. “I didn’t know we were taking pictures… Read more »

Posted in: Personal Blog, Social Media, Toronto, workshop

Taged with: beauty pageant, blog, Katie Starke, Miss Teen Canada, Social Media

Lunch With Petite Fashionista

Post by Robert Campbell on Mar 21, 2009

Noon Friday March 20th, 2009 Rob Campbell of Smojoe social media enjoyed a working lunch with the Petite Fashionista at her blog workshop at Eglington and Yonge, uptown Toronto. Petite Fashion Blog Workshop Speaking to a packed room, Christa Jean highlighted the finer points of blogging and emphasized interactive widgets, video components, and how to obtain helpful analytics to know and better target random readers. She made it personal by talking about her own experiences growing her blog, including her June 22, 2008 charity event where she raffled off dresses from a celebrity designer Hayden Panettiere for her Save The Whales campaign. That one event tripled Petite Fashionista’s traffic and online reputation as it pushed her Google page rank to PR5. Here’s a shot of me enjoying a cucumber avocado on whole wheat sandwich. I was caught half puckered trying to appear surprised in a not-so-candid photo. It didn’t really… Read more »

Posted in: Fashion Blog, Search Engine Marketing, Toronto, workshop

Taged with: blog, Christa Jean, community, fashion, ning, Petite Fashionista, Toronto, workshop

Smojoe is Rob Campbell, CEO of Lenzr Corp in Toronto. He produces socially relevant content that engages consumers while they research businesses, products, & services online.

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