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Teaching at HumberPR, learning at SproutUpTO

Post by on Apr 15, 2010

On Weds 14 April 2010, Rob Campbell gained thirty new twitter followers @roberrific after I journeyed to Humber College and put on two ninety minute presentations for two groups of eager Public Relations students. My speeches spelled out exactly how Smojoe uses social networks to rank higher for keywords in search engines. There is no deck or paper program for this show, it’s all performed live.   I try to make it as entertaining as possible by asking questions and telling funny stories as I project screengrabs and spreadsheets, and visit the URLs of my articles, blogs and discussion forum posts. These Humber PR graduates are web savvy scholars who paid nothing for my presentation, and so they got no sympathy from me as I spewed forth anecdotes and talked too fast – I packed their heads with too much information all at once and deliberately bounced from concept to… Read more »


Blogstars, Casie Stewart, Raymi the Minx, Sean Ward with Fairlie Agency

Post by on Mar 20, 2010

On Thursday March 18th 2010,  I journeyed to 156 Augusta Ave and paid cash to see three Toronto bloggers talk about themselves and their blogs.  It was worth $20 cost of admission, and trust me I’d tell you if it wasn’t. Twenty bucks was a bargain actually; for me, listening to these people is pure inspiration. Yes they are self proclaimed blog stars, and no, it has nothing to do with their traffic or ecommerce sales, or even the quality of their information – it’s more about style and ‘state of mind’, and how well these self promoters can project their own identities on their readers.  There’s an art and science = alchemy But today I failed them. My own pictures of the Blogstars are terrible, and I’m twenty hours too late with this post. How can I be a citizen journalist about something as important as this, and not… Read more »


Smojoe snapped some shots at HaiHaiTO at The Courthouse on Thursday Feb 11

Post by on Feb 12, 2010

The twitter community of Toronto united at The Courthouse on Thursday February 11th 2010 to donate their money over drinks and conversation to the people of Haiti, who need it more than anyone else in the world. It was a very entertaining evening, and I had a great time talking to everyone, especially the bloggers and business people who came out to mix and mingle and help make a difference. Of course the music was too loud. And it really was impossible to hear anything in the main room, where everyone gathered, and I found myself seeking corridors and cavities away from the audio assault. The DJ played dance music, like any other night at The Courthouse, and it was a little sad.  My ears didn’t need it, and I would have drunk more and stayed longer if they’d played native Haitian music at comfortable levels. The high points of… Read more »