Chris Binet has mass experience doing public relations for health and beauty companies in Toronto. He has helped improve media awareness for spas, skincare and soy products. Chris writes really strong press releases which are distributed through an expanding array of news media publishers and TV producers. Do you want to get your health /beauty product or service mentioned in the newspaper? or promoted on daytime television? or mentioned on the radio? Chris Binet is your fella. I met Chris Binet last summer in connection with the Miss Teen Canada – World pageant. Chris, accompanied by Ellen Smith of EnCourse, attended the very first web marketing seminar that Smojoe offered. The April 09 event was promoted by Deb Lewis of Toronto City Events, at the Spoke Club. Heath and Beauty Toronto is a Ning Community site that Chris created, and I have pledged to support and grow to prominence. Its… Read more »
Build Social Capital with Smojoe Wednesday, January 20, 2010 6:00 p.m. to 9:00 p.m. Centre for Social Innovation 215 Spadina Avenue, Suite 120 On this evening, I, Rob Campbell the Smojoe will demonstrate exactly how to build ‘Story Funnels to Buckstops’ and together with audience members we’ll work through the little known principles of article replication, blog and discussion forum marketing as I show off the methodology my firm uses to put clients on the first page of search engines, diminish negative press, and increase our clients’ overall findability. Keri the Canadian Explorer on Canada Blog Friends Earlier this month I got a chance to meet and share stories with Keri the Canadian Explorer in the back of the Starbucks at Queen and John. We talked about the dream job of creating web videos for a living and what it takes to succeed in that business. Without question, @KeriCDN is… Read more »
Posted in: Actually sharing secrets, Canada Blog Friends, Personal Blog, Smojoe Events, Social Media, Toronto, Web Marketing, workshop
Taged with: 2010 Winter Olympics, bike ride, Centre for Social Innovation, City Events, Connie Behr, Helmet Camera, KeriCDN, Seattle, the Canadian Explorer, Toronto Blog Girls
What is social capital? I saw Julien Smith on December 1st 2009 inside the Berkley Church in downtown Toronto and he talked about Trust Agents and how to value social networks. He waxed poetic about advice his father had given him concerning perspectives on friends and potential employers. His script was pretty flat actually, and there was no deviation from the template – a couple times he paused for laughs and there werent any and I suspect he was used to laughs in those places and missed them. In my humble opinion, Julien mislabels social events as Social Capital. These things Smojoe considers to be ‘social currency’ which can build capital. But that’s me being knitpicky … The only thing that kinda bothered me in this presentation was that Julien did not once define social capital in the plainest terms, and so most of the audience is still mesmerized by… Read more »