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Third Search and Social Rank Symposium is April 16th 2012

Post by on Mar 21, 2012

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On Monday April 16th 2012 there will be a third Search and Social Rank Symposium held at Archeo restaurant in the Distillery District of Toronto.  People like this event because it’s easy to come here and eat and drink and talk and learn a bunch of helpful new sites and new tools they can use in their own homemade marketing solutions. You can get $30 tickets for #SSRS3 here, or check Facebook for even more details. Search and Social Rank Symposium #3 will be both mental and physically nourishing. Attendants will get a tasty HOT meal from a buffet table with lots of selection, alongside a delicious alcoholic beverage of their choice. Most importantly, they get a nice cushy seat at a long wooden table surrounded by peers. Wireless internet access will be available, of course and indeed some folks open their laptops and take perfect notes, and some even… Read more »


January 23, Search and Social Rank Symposium 2012

Post by on Jan 15, 2012

On January 23rd at Archeo restaurant in The Distillery District, 55 Mill St, Toronto, there is to be held another Search and Social Rank Symposium. Visit here to GET TICKETS! On this evening Rob Campbell of Lenzr Corp, and David Shephard of Jib.ca will have gathered together some of the brightest thinkers and builders in Toronto’s internet technology community to share their thoughts and ideas on ‘social rank’ and how it affects search results. This is what we mean by ‘search and social rank’, how social media is now skewing search engine results, and vice versa. Guest speakers include Joey DeVilla (the Accordian Guy) from Shopify.com, Geoff Whitlock of Click Clip Deals. Craig Backman the president of McLellan Group , Benjamin Allison, myself and one more speaker, To Be Determined . You can see all their faces and read their biographies and subject lines on the Search and Social Rank… Read more »


Smojoe does Dynamite Thursdays at The Spoke Club

Post by on Nov 26, 2010

Once again City Events steps up and builds a better mousetrap – a networking event that’s also a competition! Deb Lewis consistently designs and presents world class events that are extraordinary. And she’s even better when she teams up with other events industry veterans. Jeffrey Musson is President of three Information Technology (IT) companies, including a wireless product “start up” and an accomplished entrepreneur with 10 years experience in achieving corporate goals through operational excellence and solid financial performance. . Jeff is well known for his ability to effect change through simplifying complex challenges and by motivating staff, along with peers, to meet desired business outcomes. Throughout his career, he has demonstrated success in directing business development with progressive responsibilities, strategic business planning, marketing and contract negotiations with affiliated partners. Jeff received his LL.M. in ADR, at Osgoode Hall Law School, York University, in 2007, but he was friends with… Read more »


Smojoe in the Middle of January

Post by on Jan 17, 2010

Build Social Capital with Smojoe Wednesday, January 20, 2010 6:00 p.m. to 9:00 p.m. Centre for Social Innovation 215 Spadina Avenue, Suite 120 On this evening, I, Rob Campbell the Smojoe will demonstrate exactly how to build ‘Story Funnels to Buckstops’ and together with audience members we’ll work through the little known principles of article replication, blog and discussion forum marketing as I show off the methodology my firm uses to put clients on the first page of search engines, diminish negative press, and increase our clients’ overall findability. Keri the Canadian Explorer on Canada Blog Friends Earlier this month I got a chance to meet and share stories with Keri the Canadian Explorer in the back of the Starbucks at Queen and John.  We talked about the dream job of creating web videos for a living and what it takes to succeed in that business. Without question, @KeriCDN is… Read more »


Make A Splash At The Spoke Club, We Did

Post by on Oct 20, 2009

Smojoe with City Events seminar, How to Market Events in Toronto went off smoothly at the Spoke Club on Weds Oct 14th , and we had an excellent audience that came to listen and take notes – twelve folks shared their own ideas in exchange for a free 375ml jar of pure Canadian honey. The first half of the talk was Deb Lewis doing her thing, sharing her secrets and generally bringing the gathering together. At the very start of the night she polled the audience for a show of hands to determine that pretty much everyone in the crowd was somehow involved in event marketing. Michael Braun the publisher of Bizbash.com was waiting in the audience and came forward to share his business model with everyone… He made it clear that his magazine is always willing to help promote and market events, and his specialty is of course publishing… Read more »


Smojoe on How to Market an Event in Toronto Oct 14th 2009 at Spoke Club

Post by on Oct 09, 2009

Everything Smojoe knows about how to market an event in Toronto will be revealed on Weds Oct 14th, 2009 starting at 6:00pm – 8:30pm inside the Spoke Club 600 King St W, Toronto.  Get tickets in advance here they’re cheaper. https://secure.gettickets.ca/?event=15422 Deb Lewis has certainly outdone herself with this picture she has created to help promote the upcoming How to Market an Event in Toronto seminar at the Spoke Club. This is why Deb Lewis of City Events is one of the best event marketers in the city. Her Photoshop creation is strangely compelling and the bees represent buzz, but they might also represent the honey that I’ll be dispensing to reward audience participation. Can Social Media Work for Event Marketers? Social media is defined as using online networks to connect and share stories and information with friends. But its my opinion that effective social media marketing campaigns need time… Read more »


Toronto’s Top Twelve Local Bloggers

Post by on May 15, 2009

Who are they? That’s what everyone wants to know. And what do they do, exactly? Raymi the Minx and I have been talking about the way blogging has evolved for the last ten years and where it will go in the next decade.  She has been writing and posting her photos online since 2000, and has seen the trends. In the last nine years she has made quite a few friends, and has a thousand stories. She can tell you about all the brand managers, event marketers,  recruiters and link farms that have contacted her over the years, looking for blog love and trying to imagine new incentives. She can wax poetic about the history of banners and buttons and affiliate marketing – but after nine years of actually doing it, Raymi understands the utilitarian web empowers the user and offers hard rewards. Zucket has lots of energy. She has… Read more »