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January 23, Search and Social Rank Symposium 2012

Post by on Jan 15, 2012

On January 23rd at Archeo restaurant in The Distillery District, 55 Mill St, Toronto, there is to be held another Search and Social Rank Symposium. Visit here to GET TICKETS! On this evening Rob Campbell of Lenzr Corp, and David Shephard of Jib.ca will have gathered together some of the brightest thinkers and builders in Toronto’s internet technology community to share their thoughts and ideas on ‘social rank’ and how it affects search results. This is what we mean by ‘search and social rank’, how social media is now skewing search engine results, and vice versa. Guest speakers include Joey DeVilla (the Accordian Guy) from Shopify.com, Geoff Whitlock of Click Clip Deals. Craig Backman the president of McLellan Group , Benjamin Allison, myself and one more speaker, To Be Determined . You can see all their faces and read their biographies and subject lines on the Search and Social Rank… Read more »


How To Tell Business Stories With Photo Contests

Post by on Apr 07, 2011

As an interactive story engineer, I’m always interested in learning new ways to communicate business messages in digital media;  I like to see companies doing exceptional things that ‘hook me’ and make me want to know more, and thereby bring attention to their products and services through story. There are many examples of how the magic of a good story has moved consumers, most famously, Ted Williams, the homeless man-with-a-golden-voice in Atlanta Georgia, the Old Spice guy, and Susan Boyle surprising Simon Cowell and everyone in Britain’s Got Talent.  Susan didn’t win the competition, but her first  moments on stage were so special that her fame will forever eclipse the names of the winners.  She went on to sell millions of recordings and is living proof of the power of story.  Business management consulting uses visual storytelling to communicate complex ideas. Each Lenzr Photo Contest is a Ready Made Story… Read more »