Archive for the ‘Ellen Smith’ tag
Five Beauty Pageant Websites Compete for the Crown in Organic Google Search Results
This is a victory cry.
As of October 2009, the keywords ‘miss teen Canada’ will always return www.MissTeenCanadaWorld.com as the first result in organic Google search.
The MTCW blog written by 2009 Miss Teen Canada- World, Siera Bearchell is in 2nd position.
Miss Teen Canada- International is now third, forevermore
Today we celebrate the Miss Teen Canada-World website as the first most socially relevant return for the keywords ‘miss teen Canada’ on Google, eclipsing at least four other contenders in that surprisingly competitive search category. Bounced completely from the first page index is Miss Teen Canada Global, Miss All-Canadian, and Miss Teen Galaxy and others; I don’t know all their names, but I do know the number one rival and previously dominant Miss Teen Canada – International now ranks third.
These folks fought a good fight. The MTCI organization’s top ranked position was finally overcome by the sheer volume of media and incoming links from the MTCW ‘blog army’, of the fifty four 2009 Miss Teen Canada-World contestants. Without a similar strategy, the MTC-International pageant site cannot hope to be first again. Indeed, when I examine their site today I see that their main page is ‘under construction’. Perhaps they’re spending money, building a powerful response?
Miss Teen Canada –World deserves to be first in all SERPS.
Michelle Weswaldi, the pageant’s executive director is quick to remind photographers and staff that her organization deserves to be atop the first page results in this busy niche because, “The Search for Miss Teen Canada-World is the only teen pageant that conducts provincial competitions all across the country to select national finalists and has the rights to send its winner to represent Canada at the Miss Teen World Pageant.” In Jan 2009 Michelle Weswaldi assembled a dream team of marketing experts and skilled media publishers like Ellen Smith of EnCourse Business Development and Deborah Knight of dkpr. These professionals hired Richard Carmichael of Frank Ideas and Execution and Rob Campbell of Smojoe Social Media Marketing.
The Miss Teen Canada World website itself is the biggest part of this success story. This is a slick destination all readers really appreciate, and the administrators like that it comes complete with full CMS integration and extensive database management software to customize newsletters and email bulletins.
Each website’s inherent quest to be first in SERPs is like a mini pageant, where Google is the judge.
For teen beauty pageant websites, the struggle for organic first place listing on Google is really a quest for legitimacy, and as such it’s like a mini beauty pageant. The winner is the organization that most deserves the crown, and the prize is 80% of all organic search traffic. How many visitors is that? All across Canada those keywords yield approx 1000 unique searches a month.*
The MTC-W Contestant Blog army
The Miss Teen Canada- World beauty pageant has come out on top because of an innovative social media network of OnSugar blogs, photos and videos. Our electronic community now shares the adventure of being in Toronto and competing in pictures and stories. This media has very high usability and is 100% original, created by the competitive energy of fifty young authors. Essentially, our blog network shares the experience better than our competition’s website could ever hope to accomplish. We have provided a digital venue for photo sharing and experience digesting as measured in our low website’s exremely low bounce rate.
Sabrina Eldridge Advances The Future of the MTCW Blog Army
In 2010, MTCW finalists from all across Canada will be using a custom MissTeenCanadaWorld.OnSugar template made special by Sabrina Eldridge @SabrinaBot, the community manager at OnSugar and author of The Daily Sabs. She loves that we decided to go forward using the On Sugar blog platform and has stepped up support to offer the exclusive template design and widget implimentation. BONUS the new template has built in Google analytics that will record stats from all across our blog network.
The ever expanding MTCW Blog Army combined together with teen celebrity Siera Bearchell, Miss Teen Canada – World 2009 who blogs right on the website creates a staggering amount of stimulating content that makes mountains of media and hoists the MTCW flag ever-higher over the landscape; the system implemented by Smojoe cements the pageant’s online reputation and builds ‘social capital’ because of the blogs.
Check out the squidoo lens, http://squidoo.com/missteencanada where you can find a complete list of all 2009 bloggers and a full introduction to Siera Bearchell, Miss Teen Canada - World 2009 and here’s links to Siera Bearchell on Twitter and Siera Bearchell on Flickr.
Breakfast At Verity, Tuesday 23rd June 8am
Smojoe Speaks Again
Through the generosity of Ellen Smith, principle at EnCourse Business Development Agency, I, Rob Campbell have been invited to share my social media marketing wisdom and experience at The Verity Club this coming Tuesday June 23rd at 8:00 am in the morning.
My message is simple and straightforward. I tell people exactly how to use four specific tools to increase their online social relevance, and how and why expert stories translate into more traffic from Google search.
Smojoe themes like The Search For Experts Drives The Internet, and Build A Bus And Drive It will be explained and exemplified in easy to understand case studies.
Smojoe report templates detail the exact roles played by three different types of media. Articles, blogs and discussion forums work best when combined to communicate different parts of the same story.
The Smojoe Social Media Manual will be available too; the 32 pg instruction booklet makes a great notepad.
