SMOjoe.com

There’s some pride in my opening link to Jeanne Lottie’s personal blog on the back of the Jeanne Lottie catalog website. I’m really proud of how well she’s crafting the content and using the portal to build public interest in her brand.

Her blog is fashioned from the Red Light template and was installed by Brian Kumarasamy of IWD Canada and tricked out by yours truly, Smojoe social and I’m not finished yet.

Smojoe salutes Jeanne Lottie and her Pink Bedroom Party which is fast approaching in October … link to tickets. This is no doubt going to be the social event of the season and Smojoe will be there - here’s a handy place to get tickets to Jeanne Lottie’s Pink Bedroom Party.

Everyone over at Jeanne Lottie is super focused on the success and promotion of this grand event. I hope to see you here. Wear your bedroom-inspired elegant party attire to this Fun, Sexy, Fashion, see-and-be-seen event.

DJ and dancing all night!

Enjoy complimentary drinks, Hors d’oeuvres inspired by David Rocco’s Dolce Vita. Silent and Live auctions, Utb Untouchable Lingerie and Jeanne Lottie handbags fashion show.

August 30th Sunday I had a burger at The Dizzy pub on Roncesvalles and listened to James Heiedebrecht get very excited about starting a website for people with hearing aids. No kidding – he’s already registered JamesListens.com which I think is a superb name. The photograph captures me smiling out loud, thinking about a combination of things including the battle for the pivotal niche hearing aid keywords.

A Cool Canadian Discussion Forum

Smojoe has made some new friends on CoolCanucks.ca and this social contest site has a lot of potential to explode into a massive network of avaricious moms. I can see the vBulletin discussion forum is picking up steam. You know Smojoe likes this template software and this seems even more accommodating – on CoolCanucks.ca member profiles can have exclusive photo albums and even host discussion groups – its like an unpolished Ning meets Tagged meets RedFlagDeals and its actually growing right now by leaps and bounds and it seems more and more people are here every time I visit.

Her first name is Alisa, and I don’t remember her last name, but this attractive young woman is fresh from Australia and has come all this way to hold down a desk in Richard Carmichael’s office which is otherwise known as FRANK Ideas and Execution.

In the photo Alisa is executing one of Richard’s frank ideas, setting up some future meeting like a skilled project manager.

I also had the pleasure of helping Toronto expressive arts therapy Ruth Wilgress set up her blog and use it to properly showcase her photography and fine art paintings warehoused on Flickr.

Noon Friday March 20th, 2009 Rob Campbell of Smojoe social media enjoyed a working lunch with the Petite Fashionista at her blog workshop at Eglington and Yonge, uptown Toronto.

Petite Fashion Blog Workshop

Speaking to a packed room, Christa Jean highlighted the finer points of blogging and emphasized interactive widgets, video components, and how to obtain helpful analytics to know and better target random readers. She made it personal by talking about her own experiences growing her blog, including her June 22, 2008 charity event where she raffled off dresses from a celebrity designer Hayden Panettiere for her Save The Whales campaign. That one event tripled Petite Fashionista’s traffic and online reputation as it pushed her Google page rank to PR5.

Here’s a shot of me enjoying a cucumber avocado on whole wheat sandwich. I was caught half puckered trying to appear surprised in a not-so-candid photo. It didn’t really work out.

Three bites later I set my sandwich down and snapped a lovely shot of Christa describing the process she uses to shoot, edit and post videos on YouTube.  She’s having lots of fun streaming videos and packing powerful messages into moving images. Check out her video gallery on her Petite Fashionista Ning community website.

Overall I was impressed with Petite Fashionista and her cozy little information exchange. The fun and friendly gathering is another reflection of her charisma and experience. In so many ways Christa is wise beyond her years; she’s an absolute expert at building online communities and growing a dedicated readership.  Some of her web tactics are downright brilliant. She impressed me with her ideas about joining small groups, and how important it is to find and build a core community of genuine friends that read and connect with each others’ blogs everyday.