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Smojoe September Jeanne Lottie, James Heidebrecht and FRANK Ideas

Post by on Sep 07, 2009

There’s some pride in my opening link to Jeanne Lottie’s personal blog on the back of the Jeanne Lottie catalog website. I’m really proud of how well she’s crafting the content and using the portal to build public interest in her brand. Her blog is fashioned from the Red Light template and was installed by Brian Kumarasamy of IWD Canada and tricked out by yours truly, Smojoe social and I’m not finished yet. Smojoe salutes Jeanne Lottie and her Pink Bedroom Party which is fast approaching in October … link to tickets. This is no doubt going to be the social event of the season and Smojoe will be there – here’s a handy place to get tickets to Jeanne Lottie’s Pink Bedroom Party. Everyone over at Jeanne Lottie is super focused on the success and promotion of this grand event. I hope to see you here. Wear your bedroom-inspired… Read more »


Lunch With Petite Fashionista

Post by on Mar 21, 2009

Noon Friday March 20th, 2009 Rob Campbell of Smojoe social media enjoyed a working lunch with the Petite Fashionista at her blog workshop at Eglington and Yonge, uptown Toronto. Petite Fashion Blog Workshop Speaking to a packed room, Christa Jean highlighted the finer points of blogging and emphasized interactive widgets, video components, and how to obtain helpful analytics to know and better target random readers. She made it personal by talking about her own experiences growing her blog, including her June 22, 2008 charity event where she raffled off dresses from a celebrity designer Hayden Panettiere for her Save The Whales campaign. That one event tripled Petite Fashionista’s traffic and online reputation as it pushed her Google page rank to PR5. Here’s a shot of me enjoying a cucumber avocado on whole wheat sandwich. I was caught half puckered trying to appear surprised in a not-so-candid photo. It didn’t really… Read more »