MILESTONE This blog now has 100 posts. I just crossed the line. I’m reminded of a conversation at WordCamp09 where a guy said ‘You’re not a blogger until you have 100 posts.’ I started this portal in June 2008 to help sell my intangible goodness. This 100th blog post affords me the perfect opportunity to reflect back on my own progress as a freelance writer, blogger, web content producer and thinker / organizer that specializes in helping others find a marketing path in the age of earned media. I taught myself and learned empirically the Smojoe Code of compound link building and ‘how to make keyword sandwiches’. Readers of every description have watched and read along as Smojoe gave birth to Lenzr and everyone can see what that business is becoming… This blog is one of the best places to glean rare inside looks at traffic stats and issues. Will… Read more »
Posted in: Actually sharing secrets, business storytelling, Friends of Smojoe, Lenzr, Personal Blog, Search Engine Marketing, Smojoe Clients, Smojoe Events, Social innovation, Web Marketing
Taged with: A Counting Exercise, Bell Globe Media, Deb Lewis, Greenwashing, Jadac, LifeCapture Interactive, Nestle Pure Life, Peter Miskimmin
Nestle Pure Life TV commercials and web initiatives are greenwashing Canadians into believing that bottled water is a healthy choice, and a manageable environmental solution. They make me sick, and very angry. Have you seen this? The thirty second spot shows kids playing outside in a sprinkler system and then drinking bottled water. The marketing advocates making a healthy choice, and implies through suggestive narration and on screen text that human bodies need large amounts of bottled water, daily. Their website contains a challenge wherein the fourth component is to ‘Go Green’ and that’s like a cigarette company advocating users ‘Stay Healthy’. Readers please note: there is no green bottled water solution. Eco-costs include manufacturing, trucking, shelving, and marketing. At this point in history, the annual U.S. demand for plastic bottles requires enough oil to keep 100,000 cars on the road for a year, says Janet Larsen of the Earth… Read more »