Sunday Feb 28th, minutes ago Canada won the gold medal in Men’s Ice Hockey and my Twitter feed erupted with mostly one word tweets. Truly amazing – no other event could so singularly dominate that space except perhaps an alien invasion. I follow two hundred souls @Roberrific and fifty more and mostly different folks @Lenzr but it would seem that everyone who matters in my Twitterverse is 100% Canadian. Speaking of Lenzr, tonight, the international ice hockey event was just the opening act. Tonight all three photo contests will end at midnight! Who will win the Locaboire wine tour? The automated scoring system leaves no doubts about the prize winners. I’m very curious to see who will win the Best Gourmet Food photo contest because that person will share a Locaboire escapade through eastern Ontario with The Wine Ladies (and myself) in the middle of March. Last week Smojoe had… Read more »
Posted in: Charity Event, Friends of Smojoe, Personal Blog, Smojoe Events, Social innovation, Social Media, Toronto, Web Marketing, workshop
Taged with: Brain Possibilities, Brainwave Optimization, Deb Weinstein, Dermalogica, Elizabeth Verge, Humber PR, Memetic Brand, Michael Cayley, Personal Brand Camp 2, Strategic Objectives
On Thursday November 19th, Rob Campbell the Smojoe ventured west down Lakeshore Blvd to meet Michael Cayley the thought leader behind the Social Capital Value Add (SCVA) and professor at Humber College. On that day (National Fearless Day), I was asked to give a presentation to Micheal’s Humber PR media class. Much to my delight, I was actually encouraged to get specific about how I start brand conversations and distribute sponsored content on the web. This particular subject is my greatest passion, and I was happy to oblige. My own thoughts, lists and processes have culminated in the creation of several varied and powerful online resources which I like to show strangers, much as a florist likes to show off his prize winning chrysanthemums. Indeed I have a garden full of social media marvels and I employ these properties to drive traffic in advanced Smojoe social media tactics. You may… Read more »