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Casie Stewart’s Boardwalk Empire Canadian Club Whisky Tasting Event at Abode, Nov 3rd 2011

Post by on Nov 04, 2011


Wikibrands Book Launch at Mill St Pub, Feb 7th 2011

Post by on Feb 08, 2011

Hundreds of free thinkers and media makers gathered together on Monday Feb 7th 2011 at the Mill St Pub in the distillery district in Toronto. I went there as @Smojoe and took lots of photos. There were friends in the crowd, and I enjoyed publishing their pictures. Sean Moffitt spoke about Wikibrands, a book that he and Mike Dover wrote together that’s  ‘…both visionary and pragmatic, delivering a framework for understanding the pervasively connected consumer.’ The subtitle reads, ‘Reinventing Your Company In A Customer-Driven Marketplace’ The book reviews are good, and include a common refrain, “a must read for business leaders’. It was an exciting event. Very well attended, there were people of all ages and from many parts of the industry , all united in an appreciation of ‘social business’, and of media making and marketing.  Pretty much everyone has an interesting story – it was fun to mingle… Read more »


April 2010 Smojoe Manual, Lauren O’Nizzle, Karmacake and TwestivalTO

Post by on Apr 02, 2010

Smojoe didn’t go to WordCamp because it was too far away. I was going to go, and I’d even purchased a $35 ticket earlier in the week, but on that Saturday as I sat reading everyone’s tweets I had critical second thoughts, and so I skipped it.  I stayed home all weekend and wrote content for Lenzr, and my own Smojoe Social Media Manual. The Smojoe Social Media Manual is an easy to read, straight forward handbook that shows exactly how I use advanced social media marketing practices to put my clients on the first page of Google for any keyword they choose.  Its broken into five chapters, each module is a stand alone presentation. Together they comprise a learning program called Build Social Capital with Smojoe, and in the near future, I will do graphic rich webinars on the following subjects, Bloggers are Farmers – how to plant, fertilize… Read more »