Lenzr is back. Its up and working well to provide the 2012 Toronto Christmas Market with everything it needs to run a custom photo contest and make a page full of pictures for the purpose of marketing their holiday event and website. This is a digital marketing attraction, and Lenzr is working as a catalyst to spread sponsors’ messages. Advanced SEO link building practices make the marketing win win for sponsors. This is why we created this custom photo contest website in the first place. In the next few days I will be working through my content distribution route and leaving story bytes describing this contest attraction. Winner will receive a $250.00 cash prize, 2nd place will receive a $250.00 Distillery Restaurant gift certificate 3rd place will receive a $150.00 Distillery Restaurant gift certificate. Upload original photos now and until December 25th Voting begins December 15th and ends midnight Dec… Read more »
Posted in: business storytelling, Interactive, Lenzr, Photography, Search Engine Marketing, Smojoe Clients, Toronto, User Submitted Content, Web Marketing
Taged with: Distillery District, Lenzr, photo contest, Toronto Christmas Market, Toronto.com
On January 23rd at Archeo restaurant in The Distillery District, 55 Mill St, Toronto, there is to be held another Search and Social Rank Symposium. Visit here to GET TICKETS! On this evening Rob Campbell of Lenzr Corp, and David Shephard of Jib.ca will have gathered together some of the brightest thinkers and builders in Toronto’s internet technology community to share their thoughts and ideas on ‘social rank’ and how it affects search results. This is what we mean by ‘search and social rank’, how social media is now skewing search engine results, and vice versa. Guest speakers include Joey DeVilla (the Accordian Guy) from Shopify.com, Geoff Whitlock of Click Clip Deals. Craig Backman the president of McLellan Group , Benjamin Allison, myself and one more speaker, To Be Determined . You can see all their faces and read their biographies and subject lines on the Search and Social Rank… Read more »
Posted in: business storytelling, Canada Blog Friends, Future Technology, Interactive, Lenzr, Search Engine Marketing, Smojoe Events, Social Media, Toronto, Web Marketing, workshop
Taged with: Accordian Guy, Benjamin Allison, City Events, Click Clip Deals, Craig Backman, David Shephard, Deb Lewis, estore, Geoff Whitlock, Google Algorithm, Jib, Joey deVilla, Lenzr, McLellan Group, Rob Campbell, search engine, Shopify, Toronto
There is a new page on the Lenzr Blog entitled, How To Get Votes? that explains the art and science of soliciting votes and earning a Top Ten ranking (to be considered by Judges as winner for prizes and permanent honour with blog links to user profile page). Not content with simply posting my thoughts on the subject, and reflecting on years of experience, I have placed a thread in the Lenzr discussion forum. How To Get Votes? in the Lenzr Forum to ask the membership for their ideas. (The Promote section of the Lenzr Forum is incidentally one place where you can get votes), Referrals and ‘Vote Exchanges” are allowed, and encouraged when they are communicated and acted upon in a manner that perpetuates a germ of the sponsor’s story. Carolyn Wilman, Contest Queen and Lenzr Judge Carolyn Wilman has volunteered to be one of eight current Lenzr Judges!… Read more »
Posted in: business storytelling, Canada Blog Friends, Interactive, Lenzr, online business, Social Media, Toronto, Web Marketing
Taged with: Carolyn Wilman, Contest Queen, Interactive, inventory management, Lenzr, limiting script, organic ingredients, photo contests, production planning, Social Media
Here’s a long overdue update on the continued success of Lenzr.com from me, Rob Campbell the Prime Innovator sharing his insights into the hopes and dreams of this start-up which was ranked at #365 in the Techvibes May 2011 Toronto Start-Ups List, and now in the June 2011 Techvibes Canada Start-Ups list Lenzr is ranked #303, up 62 points, (and ahead of BNOTIONS). The websites listed there on TechVibes are ranked by volume of traffic I imagine? and if that’s the case our enterprise should keep skyrocketing up the charts as our model improves and we host more and more interactive challenges. Lenzr is a serial photo contest website that aims to be the World’s number one choice for providing custom photo contest solutions. It’s a delivery system designed to make user generated photo challenges easy to create and implement on sponsor business websites. The storytelling can occur in the… Read more »
Posted in: business storytelling, Lenzr, Toronto, Web Marketing
Taged with: BNOTIONS, business storytelling, IT staff Toronto, Lenzr, Ottawa roofing, start-ups in Toronto, sunrooms, Techvibes, Toronto accountants
Lenzr is a serial photo contest website that lets business sponsor art. We started the website in August 2009, and have hosted over forty contests in two years. The average price of a photo contest is about five thousand dollars, with prizes and tax included. The companies that sponsor the photo contests get some buzz marketing, and notice some rise in traffic, but more importantly they get a shot-in-the-arm of social relevance that search engines can’t ignore. A photo contest is a catalyst to growing social capital. On February 1st 2011 nine different matches launched on Lenzr, with all manner of interesting and unusual theme challenges. For the first two days there were no photos entered into any of the categories… it was unnerving. But as of March 26th 2011, there were over 300 photos entered in all nine different challenges that compose the latest Lenzr offerings. In the ten… Read more »
Posted in: Analytics Software, Interactive, Lenzr, online business, Photography, Search Engine Marketing, Social Media, User Submitted Content, Web Marketing, Web Resource
Taged with: creating social relevance, evolution of enterprise, Judges, Lenzr, photo contest, Web Marketing, winners
I’ve been real busy laying down the bricks and mortar part of Smojoe’s unique social media marketing business – I’ve set up shop inside another, larger and more established web marketing company located in building 58 of the historic distillery complex south of Eastern Ave and Parliament. Last month I bought two new computers for a new office space inside Jib.ca. I hired two new staff members, and have launched eight photo contests on Lenzr.com in less than sixty days. Smojoe recently merged minds with Jib.ca to offer a much wider spectrum of web marketing services. Now we have the capacity for more advanced strategy and execution. The planning is the fun part for me. I love dreaming up the story funnels that are relevance volcanoes from which the multimedia lava rock of photos, videos and hot script will spew forth as memes that compel social interaction. This is the… Read more »
Posted in: Friends of Smojoe, Lenzr, Personal Blog, Social innovation, Social Media, Web Marketing
Taged with: Age of Earned Media, business to business, buzz marketing, David Shephard, Deb Lewis, Innate Media Group, Jib, Lenzr, Will Webb
On July 1st 2010 the Lenzr serial photo contest website was officially one year old. Today it’s stronger and more popular than ever before as each session helps mature the site into a more effective web marketing tool. In the last year there were seventeen successful contests that collected just over five hundred pictures with headlines, tags and comments from about three hundred and seventy registered members. You can see all seventeen challenges in the Lenzr category on Toronto-Forums. Each sixty day contest period attracts about 4000 visits to Lenzr, with just over half of them unique. The average visit to Lenzr spans seven pages, and lasts over three minutes. Usability of Lenzr is continuously being improved On August 1st 2010 four new photography challenges were launched inside newly fashioned countdown-mechanism-equipped contest pages . Four Lenzr photo contests end Oct1st, 2010 and there’s more good information about all four August… Read more »
Posted in: Actually sharing secrets, Analytics Software, Friends of Smojoe, Lenzr, Search Engine Marketing, Social Media, Toronto, Web Marketing
Taged with: conflict photo contest, Lenzr, Rob Campbell, social media marketing Toronto, social relevance producer, upgrade
Lenzr is a social media marketing masterpiece that’s tragically flawed, and that’s what makes it so interesting. The serial photo contest website is basic and clunky, and the rules and voting mechanisms are easily bent by human avarice, but at the end of each session, it works. With very few exceptions, every business that sponsors an imaginative photo contest on Lenzr enjoys an inexpensive boost in their business URL’s search engine findability. The last session received over 4000 visitors, over half of them unique. The average visitor reviews seven pages and spends four minutes on the website. On July 1st 2010 the May June Lenzr photo contests came to an extraordinarily dramatic conclusion, resulting in scandal. In the Portable Luxury photo contest, the winning picture was removed by admin (because of ‘voting irregularities’) a mere 15 minutes before the contest was scheduled to end. Debbie Watson felt like she had… Read more »
Posted in: article marketing, corporate social responsibility, Interactive, Lenzr, Search Engine Marketing, Social innovation, Toronto, User Submitted Content, Web Marketing
Taged with: aerial photography, Bill Watson, Debbie watson, Lenzr, Mommakoala, photo contest, portable toilet rentals, Rockton Worlds Fair, Ve3bnw
Let’s start this journal update with good news… As an online storytelling service, Smojoe likes to hand craft happy endings, and we’re especially fond of documenting Lenzr photo contests, especially when prize winners send in proud photography of themselves with their winnings. Slimmswitch won the Neuton CE6 battery powered lawnmower courtesy of a Toronto area grass cutting service. That’s a happy ending. The sponsor was thrilled too; they used the Lenzr platform to promote their solar powered organic lawn care business and used contest messaging to get their name passed around in social networks. Slimmswitch reports that the high technology lawnmower is flawless. It’s good, fast and really quiet. He’s been tweeting about it @LOCOHIPPO. So have I, and in keeping with my tradition of packaging top shelf ideas as fragmented stories, I’ve been putting a lot more resources on Fotki, and webshots. You can find more details there and… Read more »
Posted in: Actually sharing secrets, article marketing, Friends of Smojoe, Lenzr, Photography, Toronto, Web Marketing, workshop
Taged with: battery powered, grass cutting, lawyers, Lenzr, Ontario private school, Order of Canada, PEZ, photo contest, prize, Wikipedia
Lenzr is packed full of photo contests for March and April 2010. They came out of the woodwork to be part of this series, and there’s more queuing for May. It seems local businesses like the buzz that a properly promoted photo contest can deliver, and the price is right. If you’re interested in promoting your business on Lenzr email rob at smojoe dot com, or you could message Lenzr admin but it all goes to the same place. The buckstop is here. Toronto Party Rentals Company seeks Backyard Party Events photos on Lenzr Backyard Party Events is a photo contest for the DIY party people who would rather host friends than be guests. The sponsor is a Toronto party rentals company that wants to see pictures of people who stay home and do it themselves, renting tables, chairs, tents, wet bars, stages and fences for their own world class… Read more »
Posted in: Future Technology, Lenzr, Photography, Smojoe Clients, Web Marketing
Taged with: business phones, Fire and Ice, Geoinstallers, geothermal, grass cutting, How Green Are You?, lawnmower, Lenzr, modern office, Neuton CE6, Obsolete Office Equipment, solar power, Steve Hamoen, sustainable lawn care, tent rentals, Toronto party rentals, ZoneLife
