Famous all over the world for their high quality, air tight, glass and stainless steel food cans, Onyx Containers recently asked Rob Campbell of Smojoe to put together a rich media content marketing strategy to help them launch their new retail website e-store The Tickle Trunk . Now anybody, anywhere in the world can buy Onyx Containers and have the units shipped to their homes! Watch below how Rob Campbell sets up keyword targets, and then creates useful, contextual media, business stories, that will put his clients on pg1 of Google where they will enjoy traffic and sales for free, for the rest of time. TheTickleTrunk.com website is well stocked to sell Onyx’s signature air tight food containers, lunch containers, steel popsicle molds and ice cube trays direct to the public. Starting Jan 1st 2013, Rob’s primary goal is to increase traffic and sales at this brand new property. Smojoe… Read more »
Posted in: Canada Blog Friends, Friends of Smojoe, Search Engine Marketing, Toronto, Uncategorized, User Submitted Content, Web Marketing
Taged with: airtight glass containers, bloggers, content marketing, discussion forum posts, ice cube trays, Meme Weaver, Miss Teen Canada, Onyx Containers, popsicle molds, stainless steel, The Tickle Trunk, Toronto Zombie Race
I visited the 2012 Zoomershow on Saturday Oct 27th with an open mind. I’m close pals with some exhibitors and so was emailed some free tickets which I used to get myself and a friend in the door at the Direct Energy Bldg. On that autumn morning most of Toronto stayed home; the weather was awful. Oct 27th was just two days before Hurricane Sandy blasted the city and the preceding wind and rain made driving difficult and waiting in line to pay for parking at Exhibition Place was particularity painful. But once inside the venue, people were surrounded by warmth, luxury and a best-of-the-best vision of their possible futures. There were doctors, lawyers and dentists, cosmetic surgeons, investment bankers, travel agents and pet food manufactures all giving away stuff in their booths. I wrote about visiting the 2012 Zoomershow on Travelblogs and I published a similar account on Socyberty… Read more »
Posted in: article marketing, Canada Blog Friends, Fashion Blog, Friends of Smojoe, Future Technology, Smojoe Clients, Web Marketing
Taged with: ARTA Gallery, Distillery District, Look Good Do Good Feel Good, Megha Sandhu, Miss Teen Canada, Steve Levinson, US election, Web Marketing, Zoomers magazine, Zoomershow
Channing Smendziuk is Miss Teen Canada 2010 Miss Teen Canada World Winners press release gives insight into the action-packed week of activities, events and experiences that culminated in a dazzling night, the Grand Finale on July 17th. Congratulations to 17 year old Channing Smendziuk from Brandon, Manitoba. She’s the 2010 Miss Teen Canada-World. The girl is tall and beautiful, and smart and funny; she’s a very good blogger who finished with a score over 8.0 in the blog component of the pageant. Be sure to check the MTC-W facebook group for more news and updates about Channing’s most recent adventures, and her follow her challenges at the Miss Teen World pageant in Houston Texas. After that climactic event, and in company with all of the agents and producers choreographers photographers and web storytellers that she meets abroad, Channing will be traveling all across Canada as part of the pageant next… Read more »
Posted in: Charity Event, Fashion Blog, Friends of Smojoe, Interactive, Personal Blog, Photography, Smojoe Clients, Social Media, Toronto, Web Resource
Taged with: beauty pageant, Blog Army, bloggers, Cynthia Loewen, Jaya Pham, Michelle Weswaldi, Miss Teen Canada, Shelby Gobbo, Social Media, Thrinh Theresa Do, Twitter and Facebook, world
What is social capital? I saw Julien Smith on December 1st 2009 inside the Berkley Church in downtown Toronto and he talked about Trust Agents and how to value social networks. He waxed poetic about advice his father had given him concerning perspectives on friends and potential employers. His script was pretty flat actually, and there was no deviation from the template – a couple times he paused for laughs and there werent any and I suspect he was used to laughs in those places and missed them. In my humble opinion, Julien mislabels social events as Social Capital. These things Smojoe considers to be ‘social currency’ which can build capital. But that’s me being knitpicky … The only thing that kinda bothered me in this presentation was that Julien did not once define social capital in the plainest terms, and so most of the audience is still mesmerized by… Read more »
This is a victory cry. As of October 2009, the keywords ‘miss teen Canada’ will always return www.MissTeenCanadaWorld.com as the first result in organic Google search. The MTCW blog written by 2009 Miss Teen Canada- World, Siera Bearchell is in 2nd position. Miss Teen Canada- International is now third, forevermore Today we celebrate the Miss Teen Canada-World website as the first most socially relevant return for the keywords ‘miss teen Canada’ on Google, eclipsing at least four other contenders in that surprisingly competitive search category. Bounced completely from the first page index is Miss Teen Canada Global, Miss All-Canadian, and Miss Teen Galaxy and others; I don’t know all their names, but I do know the number one rival and previously dominant Miss Teen Canada – International now ranks third. These folks fought a good fight. The MTCI organization’s top ranked position was finally overcome by the sheer volume of… Read more »
Posted in: Fashion Blog, Interactive, Search Engine Marketing, Smojoe Clients, Social innovation, User Submitted Content
Taged with: Deborah Knight, dkpr, Ellen Smith, EnCourse, FRANK Ideas and Execution, Katie Starke, Michelle Weswaldi, Miss Teen Canada, Richard Carmichael, Siera Bearchell
There’s been lots of good Smojoe in September 2009. Here’s a long mash up of this month’s best memories and media. Let’s start with Siera Bearchell and the terrific writing she’s been putting up on the Miss Teen Canada– World blog. Her work deserves recognition and more readership because of the admirable manner in which she’s taken the reigns and responsibility from Katie Starke. Gone but not forgotten, Katie has started her own blog Katie Starke OnSugar this month. This portal is starting small but will grow and mature in the network to keep all her fans updated with reports on whatever she chooses to do with her life. After a well deserved Mediterranean vacation, Michelle Weswaldi is back as Pageant Director of MTC-W and is now prepping the Ontario finals as part of the 2010 Search for Miss Teen Canada– World. Just this morning, much to my surprise,… Read more »
Posted in: Actually sharing secrets, Lenzr, Smojoe Clients, Web Marketing
Taged with: Jeanne Lottie, Katie Starke, Lenzr, Michelle Weswaldi, Miss Teen Canada, myCELLmyTERMS, Siera Bearchell, The Cell Phone Blog, Thomas Care
Smojoe and the Miss Teen Canada beauty pageant have just recently extended their business relationship. Now social media training is part of the package. One Weds Aug 19th 2009, Smojoe met Siera Bearchell the 2009 Miss Teen Canada- World winner, three days before her flight to Houston Texas to compete for the Miss Teen World crown. The subject of newspaper stories and TV appearances it’s become clear that Siera is going to be a very popular beauty queen, and Smojoe has been retained to help transfer some of that buzz into the blogosphere. At 12:30 pm we walked and talked in downtown Toronto near the Adelaide St and Jarvis offices of EnCourse Business Development. It was a super hot day and instead of sitting in a sweaty cafe I decided we’d get some pictures in the park and relax in the shade. Well it was a very busy park, and… Read more »
On Thursday July 23rd 2009, Rob Campbell, the social media director for The 2009 Search for Miss Teen Canada – World was invited to judge The Preliminaries at the Betty Oliphant Theatre. At 9pm, fifty four girls got off a charter bus outside with dresses, fancy shoes and all their costumes. Betty Oliphant Theatre is cute little venue on Jarvis Street. It’s one of only a half dozen non union theaters left in Toronto, and has a friendly and accommodating staff that still love their craft and are keen to show visitors and trespassers like myself exactly what’s possible in a modern venue. Smojoe was treated to a preview of the lights and sounds of the upcoming pageant preliminaries, an hour before they actually happened. And I should NOTE the show went seamlessly. Great work guys. Anyone familiar with the Miss Teen Canada- World beauty pageant knows the pageant director… Read more »
Posted in: Fashion Blog, Interactive, Search Engine Marketing, Smojoe Clients, Smojoe Events, Social innovation, Toronto
Taged with: Betty Oliphant, Brittani Gray, Michelle Weswaldi, Miss Teen Canada, Preliminaries, Wendy Huang
The Search for Miss Teen Canada–World (MTC-W) comes to a dramatic conclusion on Saturday July 25th in downtown Toronto, but regional finalists are actually competing now, online. I must confess The Search For Miss Teen Canada is my favourite client right now, and that’s because I just love how social media has evolved their business model by adding new value to their sponsorship packages. As the MTC-W organization, under the guidance of Ellen Smith at EnCourse Business Development Agency, gears up for the July 25th 2009 pageant, Miss Teen Canada World sponsors have never had it so good. These firms get buzz from community involvement, brand mentor ship, and they enjoy the positive PR boost that comes from supporting such an exciting high profile event. But now what’s really tasty is the OnSugar social media icing on the cake. Let me explain. This year, and for the first time in… Read more »
It’s finally happening, beauty queens get their own blogs now. On a rainy Friday afternoon in April, Smojoe mentored Katie Starke, the 2008 Miss Teen Canada – World on the fine points of building and branding her online identity. Together we huddled over a computer on the third floor of of 258 Adelaide St east Toronto, in the center of a busy En Course: Business Development Agency office to start something small that will certainly spiral into something big: Miss Teen Canada’s blog. Miss Teen Canada – World is a blogger? Its an exciting time for Katie Starke, this teenager is about to share her life with hundreds of readers. She’s nervous and anxious to make her new posts look as beautiful as her portraits. So when I pointed my trusty Sony sure shot digital camera at her she flinched and shied away. “I didn’t know we were taking pictures… Read more »
