How To Tell Business Stories With Photo Contests
Post by Robert Campbell on Apr 07, 2011
As an interactive story engineer, I’m always interested in learning new ways to communicate business messages in digital media; I like to see companies doing exceptional things that ‘hook me’ and make me want to know more, and thereby bring attention to their products and services through story. There are many examples of how the magic of a good story has moved consumers, most famously, Ted Williams, the homeless man-with-a-golden-voice in Atlanta Georgia, the Old Spice guy, and Susan Boyle surprising Simon Cowell and everyone in Britain’s Got Talent. Susan didn’t win the competition, but her first moments on stage were so special that her fame will forever eclipse the names of the winners. She went on to sell millions of recordings and is living proof of the power of story. Business management consulting uses visual storytelling to communicate complex ideas. Each Lenzr Photo Contest is a Ready Made Story… Read more »