SMOjoe.com

On Thursday November 19th, Rob Campbell the Smojoe ventured west down Lakeshore Blvd to meet Michael Cayley the thought leader behind the Social Capital Value Add (SCVA) and professor at Humber College.

On that day (National Fearless Day), I was asked to give a presentation to Micheal’s Humber PR media class. Much to my delight, I was actually encouraged to get specific about how I start brand conversations and distribute sponsored content on the web.  This particular subject is my greatest passion, and I was happy to oblige. My own thoughts, lists and processes have culminated in the creation of several varied and powerful online resources which I like to show strangers, much as a florist likes to show off his prize winning chrysanthemums.  Indeed I have a garden full of social media marvels and I employ these properties to drive traffic in advanced Smojoe social media tactics.

You may have noticed that the old website for Smojoe is gone. It will be replaced by a new site presently. The new domain will explain many things to many different types of readers using the same text.

Writing that text is the challenge. I’m concentrating on composing new page copy to vastly improve the offering, and speaking aloud at Humber about the fundamental precepts of my business helps me refine those short sweet critical messages. Like this little nugget,

Smojoe is a web savvy choir of bloggers and skilled idea sneezers that write compelling stories for humans and robots.

Bloggers are like farmers. Every post they publish plants two hundred keywords in the fertile soil of their domain. With more time and content and incoming links the keywords mature into search terms to bring traffic to the enterprise.

Story funnels to buckstops is a brand message distribution system that uses interesting hooks to tempt readers across multiple social media platforms and into conversion tools on the client website.

There is a method to the madness of telling stories on the internet. The first rule of thumb is never give the whole story in one place. Its far better to fragment the media and draw curious clickers to multiple platforms en route to an informative and aesthetically pleasing buckstop. When I tell stories on the internet, my practice starts with exclusive articles to which I link blogs and discussion forums. I bookmark the best media on Digg, Delicious and especially StumbleUpon. Here’s Smojoe getting creative on the white board in front of dozens of curious Humber PR social media students at precisely 1:35pm on Thursday Nov 19th 2009 in room 105 building F of Humber College Lakeshore campus.

Photo by Brandie Blackier of Artistic Tendency in Barrie, Ontario. And thanks to Will Webb of Innate media Group for working my laptop and fielding some difficult SEO questions. This individual has become a big part of Smojoe fulfillment because he does such a capital job creating effective buckstops.

I can’t say enough good things about The Spoke Club, at 600 King Street West in Toronto (416) 368-8448. The layout is excellent, the prices are affordable and the staff is exceptional. They’re super accommodating. These people really try to help their members get the most out of their memberships.  I’ve been impressed with this organization every single time I visit.

Deb Lewis of Toronto City Events also deserves the strongest accolades in preparing and executing another flawless event. The Smojoe Social Media Workshop at the Spoke Club went off without a hitch on Tuesday March 31st 2009. Over twenty people attended the two hour workshop where I spoke nonstop about basic, and advanced social media marketing from the blog up.

Because I maintain that blogging is only 1/3 of the job, I focused my presentation on blog widgets and community building exercises, and used a power point presentation in combination with a printed and professionally bound 36 page Smojoe social media manual to hammer home some fundamental concepts. The search for experts drives the internet, and keywords unlock the door to SERP traffic - an hour later I was explaining to how to use blog friends, comments, discussion forums and articles to make yourself an expert, and how to write and create rich media for better keyword ranking.

Thanks to everyone who stuck around and joined us after the workshop. The round table discussions over a beer in the lounge of the Spoke Club are the most enjoyable aspects of the event (for me). That’s when I usually learn something, and Tuesday was no exception; thanks to Gary Puppa of Epixome who schooled me in the business of owing and operating a dot com start-up.