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Can David Himel convert Content into Cash with Vintage Leather Jackets?

Post by on Nov 15, 2009

David Himel is one of North America’s foremost experts on Vintage Leather Jackets. He’ll tell you that he’s the world’s top expert, and this might be true; his blogspot The Art of Vintage Leather Jackets is currently ranked first on Google for that popular keyword, and receives over 500 visits a day . The blog is great; it’s a campy photo journal full of awesome unique information. It’s cute and catchy, but it doesn’t convert. David Himel is an expert in an age when the search for experts drives the internet.  He writes bi-weekly posts detailing the construction of replica jackets, including the leather source and treatment, and the name and manufacturers’ address and model numbers of period zippers and buttons. Some of his replicas are sold to celebrities, and his blog highlights the jackets worn in movies. Some costume designers have approached him before their movie begins shooting to… Read more »

Posted in: Fashion Blog, online business, Search Engine Marketing, Social Media, Web Marketing

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Actually Sharing Secrets, Toby Miller

Post by on Apr 28, 2009

I hope this is the start of a soon-to-be-popular Smojoe blog series. Actually Sharing Secrets identifies those precious few web thinkers and social media marketers that actually reveal their tactics and give precious glimpses into their marketing practices, and not just positive affirmation or basic explanations of systems that most of us already understand. Too many so called ‘experts’ just regurgitate the page copy that’s found on these sites, without ever trying them or seeing what’s possible. Let me explain something basic, we all know the question that drives social marketing is ‘how can i get more traffic to my website?’ Answer, ‘increase your website page rank to list higher for more keyword results on search engines’ The next question is ‘How do I do that?’ And that’s where it gets complicated. This is an age of earned media, and when people ask me, ‘where can i find the official… Read more »

Posted in: Actually sharing secrets, Social Media, Web Marketing

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