What is a freelance social relevance producer?
Post by Robert Campbell on May 19, 2010
Just as there are film producers, and theatre producers, please embrace the concept of an online social relevance producer. This position is the head of the social media marketing department. The social relevance producer sits above the community managers and below the VP of Marketing. She works directly with SEO specialists, and storytellers including the mainstream media. This is a new vocation. The online social relevance producer is the company storyteller that sets policy and executes keyword strategy. He or she composes stories as ‘hot scripts’ which are txt docs that are in html or pre-fabricated bits of BB code that contain pictures, and links as well crafted incentives. They’re cut and pasted from the backend of the relevance producer’s own favourite blogs and discussion forums. Community managers spread messages as they adapt the hotscript to fit their own blogs and forums. Following the idea of Story Funnels to Buckstops,… Read more »