On Weds 14 April 2010, Rob Campbell gained thirty new twitter followers @roberrific after I journeyed to Humber College and put on two ninety minute presentations for two groups of eager Public Relations students. My speeches spelled out exactly how Smojoe uses social networks to rank higher for keywords in search engines. There is no deck or paper program for this show, it’s all performed live. I try to make it as entertaining as possible by asking questions and telling funny stories as I project screengrabs and spreadsheets, and visit the URLs of my articles, blogs and discussion forum posts. These Humber PR graduates are web savvy scholars who paid nothing for my presentation, and so they got no sympathy from me as I spewed forth anecdotes and talked too fast – I packed their heads with too much information all at once and deliberately bounced from concept to… Read more »
Posted in: Actually sharing secrets, Friends of Smojoe, Queen West Girl, Social innovation, Social Media, Toronto
Taged with: Alyssa Fraser, Baron Group, Carly-Anne Fairlie, Chris Hamoen, Damned Heels, Deborah Weinstein, DuetPR, Erin Bury, Frank Abrams, Geothermal Installers Blog, Hailey Coleman, HumberPR, Jennifer Love, Jonathan Samahin, Ken Seto, Kunal Gupta, Michael Cayley, Paul Riopelle, Polar Blog, roberrific, Salesways, Sarah Prevette, Smojoe Events, Steve Hamoen, Strategic Objectives, training, WeGoWeGo, zenPeak
Everything Smojoe knows about how to market an event in Toronto will be revealed on Weds Oct 14th, 2009 starting at 6:00pm – 8:30pm inside the Spoke Club 600 King St W, Toronto. Get tickets in advance here they’re cheaper. https://secure.gettickets.ca/?event=15422 Deb Lewis has certainly outdone herself with this picture she has created to help promote the upcoming How to Market an Event in Toronto seminar at the Spoke Club. This is why Deb Lewis of City Events is one of the best event marketers in the city. Her Photoshop creation is strangely compelling and the bees represent buzz, but they might also represent the honey that I’ll be dispensing to reward audience participation. Can Social Media Work for Event Marketers? Social media is defined as using online networks to connect and share stories and information with friends. But its my opinion that effective social media marketing campaigns need time… Read more »
Smojoe Speaks Again Through the generosity of Ellen Smith, principle at EnCourse Business Development Agency, I, Rob Campbell have been invited to share my social media marketing wisdom and experience at The Verity Club this coming Tuesday June 23rd at 8:00 am in the morning. My message is simple and straightforward. I tell people exactly how to use four specific tools to increase their online social relevance, and how and why expert stories translate into more traffic from Google search. Smojoe themes like The Search For Experts Drives The Internet, and Build A Bus And Drive It will be explained and exemplified in easy to understand case studies. Smojoe report templates detail the exact roles played by three different types of media. Articles, blogs and discussion forums work best when combined to communicate different parts of the same story. The Smojoe Social Media Manual will be available too; the 32… Read more »
Posted in: Actually sharing secrets, Interactive, Smojoe Events, Social innovation, Toronto, User Submitted Content, Web Marketing, workshop
Taged with: breakfast, Ellen Smith, EnCourse, marketing, Smojoe Events, Social Media Manual, The Verity Club