Post by Robert Campbell on Mar 06, 2013 On Saturday Feb 23rd 2013 I was at Podcamp Toronto. The first familiar face that greeted me as I walked in the door at 9:30am was Karim Kanji co-founder of Third Ocean. “Rob Campbell” Karim announced as he shook my hand. “You showed up early, and you wore a suit!” he said, suddenly suspicious of me. Karim was helping organize Podcamp Toronto 2013 because, like a moth to a flame, he must love the excitement of being an inside man at these things. Taking it all in over two days you can sort the facts out later – identifying new and old trends and most exciting, using new information to conceive new possibilities. Yes I felt a little overdressed right at that moment, but you know, as the day went on I came to believe again that you can’t dress up too… Read more »
Posted in: Actually sharing secrets, Friends of Smojoe, Personal Blog, Search Engine Marketing, Smojoe Clients, Smojoe Events, Web Marketing
Taged with: #PCTO2013, Karim Kanji, Laurie Dillon-Schalk, marketing, Podcamp Toronto, Rob Campbell, search engine optimization, SEO, Smojoe
Just as there are film producers, and theatre producers, please embrace the concept of an online social relevance producer. This position is the head of the social media marketing department. The social relevance producer sits above the community managers and below the VP of Marketing. She works directly with SEO specialists, and storytellers including the mainstream media. This is a new vocation. The online social relevance producer is the company storyteller that sets policy and executes keyword strategy. He or she composes stories as ‘hot scripts’ which are txt docs that are in html or pre-fabricated bits of BB code that contain pictures, and links as well crafted incentives. They’re cut and pasted from the backend of the relevance producer’s own favourite blogs and discussion forums. Community managers spread messages as they adapt the hotscript to fit their own blogs and forums. Following the idea of Story Funnels to Buckstops,… Read more »
Posted in: Future Technology, online business, Social innovation, Toronto
Taged with: community manager, employment, job, SEM, SEO, SMO, Smojoe, social relevance producer, Toronto
The 2010 Innovators Ball at the Ontario Science Center was a very exciting evening. I went hogwarts in there. There were young beautiful people in costumes playing characters from all the different Harry Potter movies. I love this picture of me and some girl I’m not even sure who she is no kidding I lifted this from a Deb Lewis Facebook photo album wherein I received notice I was tagged. Wow. Thanks. This is actually not what I look like, which is why I like it so much. May 6th 2010 was a mild evening outside, and a steamy hot night inside the cavernous spaces of the Ontario Science Centre at Eglinton and Don Mills. The event timeline started soft with quiet music, brighter lights and there was a commercial facet to the experience as several companies dispensed free fantasy genre products. Innovative ideas like a plant bi-product that removes… Read more »
Posted in: Actually sharing secrets, Charity Event, Interactive, Search Engine Marketing, Smojoe Events, Social innovation, Social Media, Toronto, User Submitted Content, Web Marketing, workshop
Taged with: 2010 Innovators Ball, Alan Mckenzie, Deb Lewis, exempt market dealer, Gary Schlee, Harry Potter, Innovators Ball, Lisa Charleyboy, Matthew White, Smojoe, Story Funnels to Buckstops, web developer Toronto, White Capital
‘Anyone that watched Smojoe present Story Funnels to Buckstops came away with too much new information. Rob’s scatter gun approach gives audiences a glimpse into the mind of a madman.’ Anonymous attendant. That review is from a friend of mine who said he would publish it on his blog, if he had one. I laughed and copied it and now that document has evolved into this blog post. I’m publishing it on my blog because I’m my own worst critic, and clearly there’s a lesson to be learned. I’ve just got to get better at presenting thoughts and ideas in a linear progression. Perhaps I do need to lay it out on a boring old power point, and practice it alone at home in front of my pals? Rehearse the material, going slow and steady and explaining everything in great detail… Smojoe sprang in action this week at the Spoke… Read more »
Posted in: Actually sharing secrets, Search Engine Marketing, Smojoe Events, Social innovation, User Submitted Content, Web Marketing, workshop
Taged with: Bill Tibbles, Denise Breen, Faith Seekings, Keyword Sandwiches, National Yacht Club, Rapport, Smojoe, Story Funnels to Buckstops, what are buckstops, Will Webb
On Thursday November 19th, Rob Campbell the Smojoe ventured west down Lakeshore Blvd to meet Michael Cayley the thought leader behind the Social Capital Value Add (SCVA) and professor at Humber College. On that day (National Fearless Day), I was asked to give a presentation to Micheal’s Humber PR media class. Much to my delight, I was actually encouraged to get specific about how I start brand conversations and distribute sponsored content on the web. This particular subject is my greatest passion, and I was happy to oblige. My own thoughts, lists and processes have culminated in the creation of several varied and powerful online resources which I like to show strangers, much as a florist likes to show off his prize winning chrysanthemums. Indeed I have a garden full of social media marvels and I employ these properties to drive traffic in advanced Smojoe social media tactics. You may… Read more »
I can’t say enough good things about The Spoke Club, at 600 King Street West in Toronto (416) 368-8448. The layout is excellent, the prices are affordable and the staff is exceptional. They’re super accommodating. These people really try to help their members get the most out of their memberships. The pvc trim upstairs on the patio decorates insulated concrete forms under fine metal roofing. I’ve been impressed with this organization every single time I visit. Deb Lewis of Toronto City Events also deserves the strongest accolades in preparing and executing another flawless event. The Smojoe Social Media Workshop at the Spoke Club went off without a hitch on Tuesday March 31st 2009. Over twenty people attended the two hour workshop where I spoke nonstop about basic, and advanced social media marketing from the blog up. Because I maintain that blogging is only 1/3 of the job, I focused my… Read more »
Posted in: Interactive, Social Media, Web Marketing, workshop
Taged with: Deb Lewis, Epixome, Gary Puppa, Rob Campbell, Smojoe, Social Media, Spoke Club, Toronto, Toronto City Events, workshop
