As an interactive story engineer, I’m always interested in learning new ways to communicate business messages in digital media; I like to see companies doing exceptional things that ‘hook me’ and make me want to know more, and thereby bring attention to their products and services through story. There are many examples of how the magic of a good story has moved consumers, most famously, Ted Williams, the homeless man-with-a-golden-voice in Atlanta Georgia, the Old Spice guy, and Susan Boyle surprising Simon Cowell and everyone in Britain’s Got Talent. Susan didn’t win the competition, but her first moments on stage were so special that her fame will forever eclipse the names of the winners. She went on to sell millions of recordings and is living proof of the power of story. Business management consulting uses visual storytelling to communicate complex ideas. Each Lenzr Photo Contest is a Ready Made Story… Read more »
Posted in: Actually sharing secrets, business storytelling, Interactive, Lenzr, online business, Photography, Search Engine Marketing, Smojoe Events, Social innovation, Social Media, Toronto, User Submitted Content, Web Marketing, Web Resource, workshop
Taged with: business storytelling, Click Clip Deals, free coupons, management consulting, printable coupons, social media marketing, Twitter and Facebook, video media
Business people with bottom lines are tired of web marketing mantras, brand-building baloney, and self congratulatory praise for a fledgling industry by its most unqualified evangelists. Smojoe’s message to new clients is clean and simple; we use innovative social media marketing to improve search engine rankings for the keywords most commonly associated with your goods or services. Smojoe writes intelligent articles, blogs and discussion forum posts that get added to Facebook and tweeted to other humans who find compelling story hooks that lead to informative text. Its precisely because of its high usability among humans that my content gets promoted by search engine robots. On the internet today, there’s a return to family honour that lets small business compete with big brands. In community blog websites, mom bloggers write better copy than ad firms not due to spelling but because their stories and conversations are real. Are you for real?… Read more »
Posted in: article marketing, online business, Search Engine Marketing, Social Media, Toronto, Web Marketing
Taged with: being first in search engines, freelance web consultant, honeybee propolis, social media marketing, social relevance producer, web guru in Toronto
I just used my Roberrific Twitter account to update my 114 followers that tomorrow’s Smojoe Social Media Marketing event has been moved to 533 King St West because of high demand for seats. The seating requirements have already exceeded the capacity of The Spoke Club gallery. Its a nice problem to have, but a problem all the same. With just twenty four hours until the start of the scheduled event, Deb Lewis and her team must now race to get the word out about the venue change, rent chairs, buy beverages, and set up a digital projector and screen at ICON home design (533 King st West) which is on the south west corner of King and Spadina – I pray to God that the internet connection will work flawlessly and so I’m importing Will Webb from Innate Media Group as an insurance policy. How To Be Famous On The… Read more »
The Search for Miss Teen Canada–World (MTC-W) comes to a dramatic conclusion on Saturday July 25th in downtown Toronto, but regional finalists are actually competing now, online. I must confess The Search For Miss Teen Canada is my favourite client right now, and that’s because I just love how social media has evolved their business model by adding new value to their sponsorship packages. As the MTC-W organization, under the guidance of Ellen Smith at EnCourse Business Development Agency, gears up for the July 25th 2009 pageant, Miss Teen Canada World sponsors have never had it so good. These firms get buzz from community involvement, brand mentor ship, and they enjoy the positive PR boost that comes from supporting such an exciting high profile event. But now what’s really tasty is the OnSugar social media icing on the cake. Let me explain. This year, and for the first time in… Read more »
Nestle Pure Life TV commercials and web initiatives are greenwashing Canadians into believing that bottled water is a healthy choice, and a manageable environmental solution. They make me sick, and very angry. Have you seen this? The thirty second spot shows kids playing outside in a sprinkler system and then drinking bottled water. The marketing advocates making a healthy choice, and implies through suggestive narration and on screen text that human bodies need large amounts of bottled water, daily. Their website contains a challenge wherein the fourth component is to ‘Go Green’ and that’s like a cigarette company advocating users ‘Stay Healthy’. Readers please note: there is no green bottled water solution. Eco-costs include manufacturing, trucking, shelving, and marketing. At this point in history, the annual U.S. demand for plastic bottles requires enough oil to keep 100,000 cars on the road for a year, says Janet Larsen of the Earth… Read more »
