Story Funnels to Buckstops for Bar and Restaurant Owners, looks the same as it would for mining companies or fashion magazines or fruit beverage vendors. Every online business in every niche can use this basic model to build relevance and increase traffic and conversion on their websites. Once again I got a chance to explain this diagram above to a room full of curious people. My only reward was the sound of their ballpoint pens scribbling notes on paper as I passionately imparted the wisdom of building incoming links as part of a prolonged SEO campaign, manifesting itself as warm and fuzzy social media stories. I filled the talk with web URLs they can visit and little tips and tricks they can use to improve their search engine rankings while telling their own informative and emotional stories. I crammed three hours of tactics into a forty minute talk in the… Read more »
Posted in: Actually sharing secrets, business storytelling, Smojoe Events, Social Media, Toronto, Web Marketing, workshop
Taged with: Buckstops, CRFA, presentation, Rob Campbell, SEO, Social Media, Story Funnels, tactics, tarde show, tips, Toronto
There is a new page on the Lenzr Blog entitled, How To Get Votes? that explains the art and science of soliciting votes and earning a Top Ten ranking (to be considered by Judges as winner for prizes and permanent honour with blog links to user profile page). Not content with simply posting my thoughts on the subject, and reflecting on years of experience, I have placed a thread in the Lenzr discussion forum. How To Get Votes? in the Lenzr Forum to ask the membership for their ideas. (The Promote section of the Lenzr Forum is incidentally one place where you can get votes), Referrals and ‘Vote Exchanges” are allowed, and encouraged when they are communicated and acted upon in a manner that perpetuates a germ of the sponsor’s story. Carolyn Wilman, Contest Queen and Lenzr Judge Carolyn Wilman has volunteered to be one of eight current Lenzr Judges!… Read more »
Posted in: business storytelling, Canada Blog Friends, Interactive, Lenzr, online business, Social Media, Toronto, Web Marketing
Taged with: Carolyn Wilman, Contest Queen, Interactive, inventory management, Lenzr, limiting script, organic ingredients, photo contests, production planning, Social Media
Once again City Events steps up and builds a better mousetrap – a networking event that’s also a competition! Deb Lewis consistently designs and presents world class events that are extraordinary. And she’s even better when she teams up with other events industry veterans. Jeffrey Musson is President of three Information Technology (IT) companies, including a wireless product “start up” and an accomplished entrepreneur with 10 years experience in achieving corporate goals through operational excellence and solid financial performance. . Jeff is well known for his ability to effect change through simplifying complex challenges and by motivating staff, along with peers, to meet desired business outcomes. Throughout his career, he has demonstrated success in directing business development with progressive responsibilities, strategic business planning, marketing and contract negotiations with affiliated partners. Jeff received his LL.M. in ADR, at Osgoode Hall Law School, York University, in 2007, but he was friends with… Read more »
Posted in: Friends of Smojoe, Future Technology, Mobile software, online business, Personal Blog, Smojoe Events, Social Media, Toronto
Taged with: Adam Ben-Aron, Adil Dhalla, Alex Mackay, City Events, Deb Lewis, Epixome, Gary Puppa, Jeff Musson, My City Lives, Pushlife, Ray Reddy, Social Media, social technology, Vayyoo Connect
Channing Smendziuk is Miss Teen Canada 2010 Miss Teen Canada World Winners press release gives insight into the action-packed week of activities, events and experiences that culminated in a dazzling night, the Grand Finale on July 17th. Congratulations to 17 year old Channing Smendziuk from Brandon, Manitoba. She’s the 2010 Miss Teen Canada-World. The girl is tall and beautiful, and smart and funny; she’s a very good blogger who finished with a score over 8.0 in the blog component of the pageant. Be sure to check the MTC-W facebook group for more news and updates about Channing’s most recent adventures, and her follow her challenges at the Miss Teen World pageant in Houston Texas. After that climactic event, and in company with all of the agents and producers choreographers photographers and web storytellers that she meets abroad, Channing will be traveling all across Canada as part of the pageant next… Read more »
Posted in: Charity Event, Fashion Blog, Friends of Smojoe, Interactive, Personal Blog, Photography, Smojoe Clients, Social Media, Toronto, Web Resource
Taged with: beauty pageant, Blog Army, bloggers, Cynthia Loewen, Jaya Pham, Michelle Weswaldi, Miss Teen Canada, Shelby Gobbo, Social Media, Thrinh Theresa Do, Twitter and Facebook, world
Once again, all participants in the 2010 Search for Miss Teen Canada – World beauty pageant must start and maintain a personal blog. That one single innovation has completely changed the landscape. Now the pageant pretty much advertises itself, teaches valuable skills, and lets the public share the excitment in real time. The model also shares links from contestant blogs with sponsors. Yes indeed, things have changed backstage at the beauty pageant, there’s a new category now; to win this pageant girls not only have to be seven shades of beautiful, but also, the successful finalist will have to be an exceptional blogger as measured in style, technical skill and original prose. So far the 2010 MTCW Blog Army (that link is to the index page) has recruited over 52 contestant blogs from all across Canada, and the writing is fantastic. Each finalist has plugged in live Twitter feeds and… Read more »
Posted in: Actually sharing secrets, corporate social responsibility, Fashion Blog, Friends of Smojoe, Interactive, Smojoe Clients, Social innovation, Social Media, Toronto, Web Marketing
Taged with: 2010, beauty pageant, Blog Army, blogging, case study, Casie Stewart, Miss Teen Canada World, Social Media
On Thursday April 30th, Smojoe had lunch on the patio of Jack Astors at Yonge and Bloor with Julian Brass of Notable.TV, and together we enjoyed a terrific social media marketing brain share over fajitas and fresh tomato juice. Short story, today’s lunch occurred rather spontaneously because I happened across Julian’s ad while trolling Toronto craigslist marketing and PR boards on the weekend; he was on there Friday looking for an intern to help out a busy social media start-up. No I didn’t apply for the job, I wanted to know more about the start-up. What does he do exactly? Notable.TV is a streaming video site that targets 25 – 39 year old people and shares exclusive ‘insider moments’ from some the most noteworthy and inspirational happenings all over the country. The Features section showcases Notable Happenings that must be seen, while other sections cover Fashion, Music, Events, People, and… Read more »
Posted in: Future Technology, Interactive, Search Engine Marketing, Social innovation, Social Media, Toronto, User Submitted Content, Video, Web Marketing, Web Resource, workshop
Taged with: affiliate marketing, craigslist, engage.com, Julian Brass, Notable.tv, Social Media, web videos
It’s finally happening, beauty queens get their own blogs now. On a rainy Friday afternoon in April, Smojoe mentored Katie Starke, the 2008 Miss Teen Canada – World on the fine points of building and branding her online identity. Together we huddled over a computer on the third floor of of 258 Adelaide St east Toronto, in the center of a busy En Course: Business Development Agency office to start something small that will certainly spiral into something big: Miss Teen Canada’s blog. Miss Teen Canada – World is a blogger? Its an exciting time for Katie Starke, this teenager is about to share her life with hundreds of readers. She’s nervous and anxious to make her new posts look as beautiful as her portraits. So when I pointed my trusty Sony sure shot digital camera at her she flinched and shied away. “I didn’t know we were taking pictures… Read more »
I can’t say enough good things about The Spoke Club, at 600 King Street West in Toronto (416) 368-8448. The layout is excellent, the prices are affordable and the staff is exceptional. They’re super accommodating. These people really try to help their members get the most out of their memberships. The pvc trim upstairs on the patio decorates insulated concrete forms under fine metal roofing. I’ve been impressed with this organization every single time I visit. Deb Lewis of Toronto City Events also deserves the strongest accolades in preparing and executing another flawless event. The Smojoe Social Media Workshop at the Spoke Club went off without a hitch on Tuesday March 31st 2009. Over twenty people attended the two hour workshop where I spoke nonstop about basic, and advanced social media marketing from the blog up. Because I maintain that blogging is only 1/3 of the job, I focused my… Read more »
Posted in: Interactive, Social Media, Web Marketing, workshop
Taged with: Deb Lewis, Epixome, Gary Puppa, Rob Campbell, Smojoe, Social Media, Spoke Club, Toronto, Toronto City Events, workshop
Social Media is defined as using internet tools for the purpose of sharing and discussing information and experiences with other humans. SMOjoe believes the blog is the cornerstone of social media. But blogging by itself, the act of writing good original content, is only 33% of the job. The SMOjoe Social Net below catches traffic and builds backlinks. This array also allows multi platform brand storytelling* as it amplifies our client’s ‘social relevance’. The Social Net will catch, 1) search traffic, 2) niche eZine readers 3) blog readers, 4) discussion forum members, 5) Facebook.com friends, 6) bookmark index browsers – anyone drawn to your subject that is looking for the expert. But please note this is just a garden in which we grown keywords and pagerank (*see chapter 6). Social Media is multi platform storytelling, and the key to findability. The ebook is designed to transform freelance writers into professional… Read more »
meeting an ex husband for coffee and my ex girlfriends is back with her ex boyfriend or should i text my ex girlfriend before i ring. Get ex back text win my ex girl back, how to earn your ex boyfriend back, etc. There was time when the lakeshore was covered in trees…
