Archive for the ‘social net’ tag
What is Social Media?
Social Media is defined as using internet tools for the purpose of sharing and discussing information and experiences with other humans. SMOjoe believes the blog is the cornerstone of social media. But blogging by itself, the act of writing good original content, is only 33% of the job.
The SMOjoe Social Net below catches traffic and builds backlinks. This array also allows multi platform brand storytelling* as it amplifies our client’s ‘social relevance’.
SMOjoe Social Media Graph
The Social Net will catch, 1) search traffic, 2) niche eZine readers 3) blog readers, 4) discussion forum members, 5) Facebook.com friends, 6) bookmark index browsers – anyone drawn to your subject that is looking for the expert. But please note this is just a garden in which we grown keywords and pagerank (*see chapter 6).
Social Media is multi platform storytelling, and the key to findability. The ebook is designed to transform freelance writers into professional bloggers, and then into web content producers, and finally into skilled social marketers with an impressive array of ‘power tools’.
Each of the boxes in the schematic above will be a chapter in this manual (complete with detailed explanations, tips and tricks). Readers are advised to work through this manual and apply it to their own online enterprise.
